The most important SEO data interpretation

Data is the currency of an online marketer. If you are SEO (SEO) or digital marketer, you can definitely understand what I mean. Every moment you live in the ocean of data-numbers, line charts, pie charts, histogram, Wayne charts, percentages, various analyses, and any combination of the above.

I also know that I have been involved in setting up two data analysis companies. Although Sometimes , the few lifeless data from the Analytics Web site are simple and brutal, because they are fast but not complete, but I think they are also very necessary.

So in the following article will introduce you. When you finish reading this article, you will know 8 items of data and go to which website to obtain, with them, you will have a most accurate explanation to your website. Then you can use them to start acting. Whether you're a search engine optimization engineer, a marketer, or a digital expert, you'll get a boost from it.

1. Domain name authority (in Domain authority, abbreviation: DA)

A site's da is a very important comparative data that represents a link popularity score. It reflects the importance and ability of any given Web page on the Internet. Da is considered to be one of the most trustworthy data to determine whether a Web page is successful on Serps. The higher your DA, the greater your site traffic and the higher your search rankings. DA is 100 points system, if you test out is 20 minutes, that can be good refueling, if it is 90, you have been very good!

http://www.opensiteexplorer.org/(free trial for 3 days)

http://www.bulkdachecker.com/(da data with 300 URL addresses at a time)

2. Website speed (load length)

In simple terms, the speed of a Web site is how long a Web page can be displayed in a user's browser. This data is important for two reasons-search engine optimization and user experience. The longer a website needs to log in, the higher its bounce rate and the lower the user involvement. You have a personal experience and if you don't open a webpage for half a day, chances are you'll lose patience. Maybe open a different page and wait for it, or simply forget it exists.

3. Import link (Backlinks/inbound links also known as: external link)

Obviously, it means a link from another site to your site. The Export link (outbound links) is just the opposite. Search engine in deciding a site's ranking, not only to the content and structure of the Web page analysis, but also around the links of the site to expand analysis. The key factor in ranking the site is to get as many high-quality external links as possible, also known as import links. The basis for importing links into rankings is that search engines think that if your site is valuable, other sites will mention you; the more you mention it, the greater the value. No strong import links, your site will not have SEO, there will be no authority, there will be no traffic, more likely in the digital marketing success.

4. Number of pages included in the site

The number of pages included in the site is the number of pages the search engine can crawl on your site. In short, it can be understood as the amount of content on your site. The more articles you have on your site, the more pages you include, and the increased number of pages you search for. Of course, having a large number of pages does not mean that your site will be highly ranked and quality is important. However, if your site does not accumulate quantity, how can there be quality improvement?

5. Social media interaction

Is that users share, link, or interact with your social networking site account. Today, social media is important because it reflects how your site is socialized. Social networking has its own way of searching, and if you can attract more people to your site from social networking sites, it's also a successful SEO. So count your microblog, Twitter followers, and how many times they share and praise.

If you want to look at the comprehensive data for social media, you can try Quicksprout's social media analysis feature.

6. Website session (site Sessions)

"Session" is the user interacting with your site. But session and visit (access) are not the same, although the amount of site traffic is important, but "conversation" from a more nuanced and accurate perspective of the user's site interaction. For example, at a certain time, a session can contain many times of access. You can browse through many pages, comment, or even purchase during this time, but they all count as one session. By calculating the total number of sessions over a period of time, you can clearly know how many people visit the site, and this data is more reliable than the scattered traffic. Google Analytics can be queried.

7. Organic access (Organic Visits)

This data is important because it represents how many users find your site by typing a keyword query into the search engine. This is the purpose of search marketing, your site has the user needs of content, users will be "organic" or natural access to your page. The more organic visitors, the better the content and content marketing of your site. Login to Google Analytics via Acquisition→keywords→organic. Browsing with pie charts is better and easier to compare with other ways of accessing.

8. Bounce Rate

Bounce Rate, Chinese translation for "bounce rate", is a metric in web analytics, the bounce rate defines the ratio of visits to the total number of accesses to a single page. Bounce: Refers to the successful access to the site (if you can not successfully open the site will be closed, then called a loss), do not click on any link on the page, close it, then for the site is a Bounce (jump). If a site has a high bounce rate, it's bad for the user experience. And the site jump rate determines the site's user viscosity, in the SEO, the site bounce rate as one of the relatively important assessment criteria. If your bounce rate is high, your search rankings will be lower. Users can query the site's bounce rate in Google Analytics.

The ultimate goal of these 8 indicators is to act. By learning the above 8 SEO data, you can have a more in-depth and systematic understanding of your site, find your site's shortcomings and make corrections in a timely manner.