"The most stringent anti-counterfeiting measures"

Beijing Business News (reporter Chong Xiao meng) electric dealers flooded with fakes, cheap goods may be the impression of the more stringent platform rules and gone forever. Recently, the commercial concern of the Beijing-East open platform rules officially released, and began to implement. BEIJING-East's open platform rules are less tolerant of fake and corrupt sales than their peers. Among them, sales of fake, unmanifested imports of goods merchants are likely to be repaying. At present, the platform of "anti-counterfeiting" is also the work of Alibaba, such as the focus of the implementation of the "most stringent anti-counterfeiting measures" in the last month, 22nd, Taobao will be on the sale of fake businesses to take the "extension of punishment limit Time", "limited delivery", "very bad people one-time close"

According to the Beijing-East issued three sets of rules, its attitude towards the sale of fake close to "0 tolerance", the provisions of "the sale of counterfeit goods and serious circumstances, each deduction 100 points", businesses will not only surrender 100,000 yuan or all liquidated damages (both take high), there may be repaying. At the same time, sellers will also be punished for selling unmanifested imports. Earlier, the sale of a network of commercial crabs had been the general administration of quality control.

Coincidentally, Taobao recently adjusted business Management buckle system, there are multiple sales of fake behavior of the merchants to perform escalation processing. If the business has a criminal record again, it will face a deduction of 24 points of punishment, and buckle full 48 points will be sealed shop.

In addition to punishment, Jingdong also gave the seller a number of olive branches. Among them, the commercial use of jingdong warehousing, distribution and other supply chain services will receive points and additional concessions. In addition, the recommendation of other platform sellers successfully settled in, the use of Jingdong supply chain management Services, three consecutive months after the after-sale satisfaction of more than 98%, and so on, will receive the Beijing-East award points, and can be "1 points = 100 Yuan" ratio to exchange red envelopes. If the shop points more than 100 points, can also be a priority to participate in the next annual Beijing-East open platform marketing activities.

Beijing East "Self + Platform" business model, also let the media put forward "left hand hit right" question. In this respect, Jingdong Mall Vice President, open Platform Division general Manager 蒉 Ying Chun said, 3C products will take the lead in the Beijing-east to achieve category unified planning and management. In the pop platform unified seller background management, the introduction of industry planning matrix management.

At present, the brand resources of the open platform have become the development chips of the electric business. Private resource grabs by big electric dealers are intensifying. Prior to this, the electric commercial brand has exposed the request merchant in the platform "two chooses one". To this end, some businesses have to use the "double yellow eggs" method to break the electrical business.