The movie of online games is expected to become a new outlet for online games

Film, online games as the two most popular entertainment mode, their combination is always able to become the focus of the market. Some people say that online games borrowed the potential of the film, but also some people say that the movie borrowed the potential of the game.　　But no matter who's success, can not use data to explain, the combination of the two is to bring the net game income, or to the film to enhance the box office.　　2010, "World of Warcraft", "Blood legend" two of the Games have announced plans to adapt the film, the announcement of the news, no doubt give the game Circle played a strong heart needle, because, he not only means that the net will transfer from the PC terminal to the big screen, but also symbolizes the nineth art, gradually from Non-mainstream art to mainstream platform. However, "Avatar", "2012" adaptation of the rumors of online games, more let the players feel excited. But the net swims the manufacturer besides wantonly occasion propaganda own product and "Avatar", "2012" The similarity degree has how high, did not put into action.　　The reason is roughly three, one is the cost is too high, does not conform to the standard of the net profit; One is the current game development technology can not achieve the restoration of the film; Moreover, the movie's plot cannot support the huge world view of the game. In recent years, the film adaptation of the online games, such as "The Lord of the Rings", "myth" and so on, and no outstanding performance, this also to the online game producer door brought a daunting problem.　　Online games players and movie viewers to "movie online" is buying, but also need further verification. The movie swims, the movie net swims a turn recently, by the mainland Netizen production, takes the network game "World of Warcraft" as the background to shoot the movie short film "The Internet Addiction War" shortlisted 2010 Hawaiian Film Festival screening Unit, and shows on the film Festival China Day.　　"Internet addiction War" achievements, is coming from the movie of the game, it broke through the film, the surface of the game to combine each other, realize the real movie online, so that the most suitable form of online games, boarded the big screen. However, the movie swims, and the net swims the movie, is not the same concept, their essential difference is, the fusion product is the movie or the net swims.　　But the success of the "Internet addiction War" is enough to show that the cooperation between the games and the film needs to find a suitable model, it can be called, online movie exploration.　　Explore One: Occasion each other, the film of mutual adaptation, is still stuck in each other's occasion stage, the real works, not baked. First look at the film adaptation of the game. 2009, "Transformers 2", "Avatar" two masterpiece swept the global box office, "Avatar" is the holographic 3D virtual characters are considered to be the most suitable for adaptation of online movies, and then the online "Avatar" theme online games can not be like the film into the history of the honor room, can only be reduced to small entertainment. The days of the Transformers game were a little bit easier, but not as successful. In China, the film "Sword Rain", directed by John Woo, was also sealed on October 25 this year, as John Woo and Wu had been invited to visit the 2010 Tokyo video game show as the "sword rain Online" platform, but the players reacted coldly, "Sword Rain Online" The future is uncertain. Domestic and foreign blockbusters are trying to adapt the online games, but the results are flat and online adaptation of the film's days are not good where to go, coupled with the recent "Warcraft" the same movie dystocia, but also to make online adaptation of the film can not see the future. Before "Warcraft", there was an adaptation of "Halo" (Halo) alloy Gear (Metal Gear Solid) that was permanently shelved, knowing that the games were King of the home machine platform or PC platform.　　Plot, can play, screen, special effects are not the industry benchmark, but in the process of adaptation, but also encountered a lot of difficulties. Game of the same name movie, "Warcraft", "Alloy equipment", "Halo" has not yet boot a lot of people in the industry believe that at present, the film and online cooperation has come into the bottleneck, most just stay in the copyright cooperation, only to do surface Kung Fu, no overall planning for brand packaging.　　Before and after the adaptation from the film and television works of online games, are just a gimmick, it is difficult to attract attention to long-term players.　　Explore the second: the film "Foreskin" is probably because of online games, the cost of adaptation of the film is too high, it is difficult to see the effect of short-term gains, so, online games and film cooperation by the game industry market personnel simplified as "backdoor online", also dubbed as "wrapped in a film of banana peel." At the end of 2009, the theme of "Genghis Khan" and the Adventure action film "Thorn Mausoleum" cooperation, the introduction of online game information film "Genghis Khan-Ling."　　During the promotion, "Genghis Khan" with the film "Thorn Mausoleum" poster as the advertising material, successful occasion Jay Chou, Lin Chi-ling, the combination of two major idols, attracted the eyes of users of online games. Seemingly successful cooperation, whether it can be a win, but also need further discussion. There are players said: "Genghis Khan and Thorn Ling completely cattle head to not horse mouth, one is the ancient costume, one is modern, put together nondescript, see Jay Chou, do not want to play this game." "Online games hitchhiking movie publicity, and online games to find a star endorsement, the main purpose is to attract users in the short term eyeball."　　According to people familiar with the situation, the cooperation with the film costs in general between 100,000 yuan to 300,000 yuan, only limited to the film name and the use of some of the film material, because the movie ticket sales rights in the hands of the hospital, so play games to send the movie tickets, but also need to buy another. Explore three: Deep Insert movie Retrospective 2008, a "painted skin" to 80 million yuan input to create a comprehensive benefit of 250 million yuan, and its "Four double dial" business model is also a great relish.　　In the film Marketing Circle analysis "painted skin" more than "Chibi 2" box office reasons, will be attributed to the "painted" and online games "new Days sword and slaughter dragon Knife" joint promotion. and adaptation and backdoor different, "new Days sword and slaughter Dragon Knife" in with "painted" cooperation in the launch of the movie plot copy. Although the game's NPC name was changed to the role of the movie, the player bought a single form for the new model. Plus movie games joint posters, "painted" version of the new card, activities to send movie tickets, such as a full range ofCover, this cooperation, indeed inserted very deep.　　But not all of the success can be replicated, the feasibility of the film copy need further verification, it is understood that the film "Painted 2" will and online games "dream Studio" joint promotion, its cooperation is to be seen. Explore four: Movie-style online games to play a new concept may be referred to the "internet addiction War" success, a few days ago, "demon World 2" played a movie online slogan. It is understood that "demon World 2" in the picture to refer to a number of magical film blockbuster, and in the production also into the film elements. such as the film Scene of the game performance techniques, and the transformation of the game NPC drama experience.　　The movie itself is not occasion the film, but the process of making the player play the game, more like in the experience of the film. "Demon World 2" Developers are also full of confidence in the movie-style exploration, said: Domestic in the "movie-style online" planning is still in the initial stage, but fortunately already have a lot of forward-looking game companies began to notice this trend, and began to make an attempt, at least this is worth affirming. Although "movie-style" online games are still in the test or production stage, but obviously the market has given a better expectation, the players are not as enthusiastic as the face of the adaptation of the same as cold, film and online cooperation, the first time to see the rise of the dawn. A spark can be a prairie fire, when our local online games in the pace of innovation, it is time to express our support and encouragement.　　"Movie-style online" will be better tomorrow. Online movie, is called the essence of the innovation of online games we know, before the domestic and foreign games in the film online cooperation is mainly to meet the needs of marketing, that is, mutual occasion above, and not in the planning of the production level has the essence of innovation. As the two main online entertainment models, a decade of development has accumulated a mature form of artistic expression and a complete industrial chain, another strong rise, a period of time to create a huge market demand, but the upgrade of the pattern of the strange lack of artistic expression on the innovation.　　The complementarity is obvious. For example, many of the characteristics of the film can be reflected in the game and strengthen. Shocking audio-visual effects, complete flow of the story plot, fresh and full of character molding, a strong sense of generation and so on. With the engine technology, special effects technology progress, as well as online games planning production team gradually mature, so that the real "movie-style online" is the first possible. At present, the domestic already has "Demon 2", "God Demon mainland", "Aurora World", "East evil West Poison" and so on in many fields has made gratifying progress. For example, the gold-cool Demon World 2 The game at the beginning of the plan into a lot of film elements, for example, the plot is in accordance with the film mode of a scene unfolds, each scene with a large number of cut-and-play CG to account for the strengthening of the storyline, the copy is not out of the game plot, a lot of the main line In the strengthening of character-building, 17 systems provide a comprehensive shape, not only physical, intellectual, agile growth, as well as experience, soul, spiritual characteristics of the mold. Strengthen character shaping and plot confessed, freeing the player from the endless playing-blame upgradeCome out is "movie-style net swims" and the essential difference of ordinary net swims. In the "Demon World 2" and other domestic games, has begun to try to use the film Art of the Art of online film, not to the film's tilt, but to learn from the success of the film elements, the pursuit of the quality of the work, call online games in the essence of innovation. (Digging the shell net)