The necessary conditions for successful website management (III.)

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e-mail Marketing is one of the oldest network marketing practices, it can be said that e-mail marketing than most web site promotion and network marketing methods are old. By contrast, search engine optimization is the younger generation.

Licensed e-mail marketing

e-mail marketing here is not spam, it has nothing to do with spam.

What I introduce and recommend is the so-called licensed email marketing, which means that the recipient unsolicited asks you to email him.

This is usually the way that users leave their names and e-mail addresses on your site. This data automatically goes into your email list, and then the program automatically sends out a welcome letter, and you can automatically send a series of prefabricated emails on a regular basis. If you send a useful article to this email list every month, the mailing list becomes an electronic magazine.

The key point is that you need to take the initiative to leave his email address on your website and sign up for your electronic magazine instead of grabbing or buying e-mail from someone else. For these registered email records, you should record the IP address of the user at the time of registration to make sure that you are not sending spam evidence in the future in the event of a complaint.

More insurance is a dual-licensing e-mail, which means that the user will receive a confirmation letter after registration, only after clicking on the link in the confirmation letter, the email is officially listed in the email list. This prevents many people from using fake e-mail addresses or wrong email addresses.

Why do users register your mailing list?

Be sure to give the user a reason to actively register. This can be a free tutorial, can be industry reports, can be coupons and so on. With more and more websites, it is becoming more and more difficult for users to leave emails. You do not give some benefits, it is difficult for users to actively leave the e-mail address.

In order to facilitate the registration of users to join the mailing list, the proposed form only ask the name and e-mail address, do not ask some other unimportant information such as gender, work units, telephone and so on, the simpler the easier to convince people to register.

This registration form should be placed in a very prominent place in the site, you can use the pop-up window.

The benefits of email marketing

A user comes to your site, may be looking for information, there may be a desire to buy something, there may be a stroll. The proportion of users who come to your site for the first time to produce a sale is very low. Users must see your site many times, familiar with, generate trust, it is easy to buy things from your website, or do you want him to do any action.

Most users come to your site did not buy things, leaving also left, and then again to your site is very low probability.

Attracting users to leave e-mail addresses is the best way to remind them of your existence later. Some research has found that a user visit your site 7 times after the possibility of shopping to achieve a relatively high level of stability. So you should use e-mail to remind users of your site, the benefits of the product, or send some useful information.

Using software can make this whole process very simple and completely automated.

What should e-mail marketing write about?

First, it is necessary for the user to receive the welcome letter immediately after registering. Then you can design a series of fixed-interval tutorial classes. For example, on the day of the registration received tutorial one, the third day received tutorial two, a continuous 7 to 10 email tutorials. These can be programmatically preset.

After that, choose a fixed date each month, write a useful article, and send it to all the subscribers of the electronic magazine. When you have a new product, or a promotional event, you can send the information to subscribers. It should be noted that this type of electronic magazine must contain practical content, advertising of things can easily be unsubscribe.

Personal experience

In 4, 5 years ago just started to do the site, almost all of their own websites have used e-mail marketing system. As explained earlier, users leave their names and email addresses, and immediately receive a free ebook or free screen saver. Then within the next 14 days, you will receive 7 tutorials related to the Web site theme.

The best performance of a website, in a year time to attract more than 10,000 people registered.

So far, this kind of licensed email marketing has been very effective. Many e-commerce experts have a very large mailing list, what new products, send an email will be able to sell a lot.

Finally remember, this is different from sending spam.