The network marketing enters the misunderstanding the game endorsement needs to be cautious

After the scandal, the Beast successfully became the first female image ambassador of the online game "journey to the Westward". Cang Jing empty come to China to attend a game company's conference, and for its online products endorsement. As a result of pornographic photos and the Fengjiao is not sincere don't disturb female guests are also the game company phase, began to endorse the online games "Kunlun ol", to the recent games manufacturers hype naked bear door. Most businesses are using pornography as a gimmick to promote the game, people began to feel, online marketing erotic attractive eyes, the need to rectify this vulgar wind.

The dose finally came late. On the evening of July 6, the Ministry of Culture issued a letter from the Ministry of Cultural marketing on strengthening the marketing and management of the network game to curb the sale of vulgar, the notice pointed out that, recently, some online game enterprises mercenary, for the manufacture of "gimmick", the use of vulgar marketing tools to promote the game, misleading adversely affected the society. Clear stance will begin to rectify the online game vulgar marketing behavior, vulgar network games to promote the fight and stop.

The Ministry of Culture of this new policy is aimed at more and more online games vulgar marketing methods to make the targeted measures, and this policy has been most of the support of online games. In a Web survey on Sina: Do you think that the so-called vulgar marketing should be regulated? Nearly 90% of netizens said they should implement policy regulation on vulgar online games and stop vulgar games.

This year, online games to pornography as a gimmick for network marketing, causing attention to the players at the same time, also led to the audience's speculation: when the Chinese online games into the naked hue to attract clicks? These so-called cultural and creative industries of the online games enterprises, with what to support their development prospects? But some industry insiders have pointed out that This and in recent years, the growth of online games, profit margins are not unrelated, the game manufacturers under marketing pressure, pornography, the edge of the ball, is a follower of the collective inertia thinking.

However, the game manufacturers obviously lack of market research, on the psychology of online game users and choose a game product lack of study. According to CNNIC2009 network game user research data show that the network game user product choice is more rational, "Friends word-of-mouth good quality" and "game evaluation of good or bad" and other external factors are still the most important choice basis, the user selection ratio of 62.4% and 48.7% respectively. And the spokesperson accounted for only 13%.

Network Marketing in the current Cross-border hype is common, the use of gossip actress to increase exposure rate of many Internet businesses to attract clicks and attention to the Nanshan shortcut. In the internet age, "attention economy" was once advertised as a successful begotten, in this game industry with the help of pornographic pornography to promote online games is also "attention economy" under the product.

The vast majority of users of online games are willing to "friend Word-of-mouth" as a choice of game products, indicating the importance of "Word-of-mouth" in Network marketing. This is particularly true in the area of electronic commerce. China's well-known IDC service providers in the long term for small and medium-sized webmaster to achieve e-commerce internationalization services, the recent push of the United States server concessions, customer-centric, and strive to maximize the reduction of small and medium-sized webmaster Construction Station costs, to achieve a double win enterprise and customers, and thus won the majority of users and favor. And the net swims the product to "the erotic" the harvest attention degree but is counterproductive, is pushing itself to the vulgar abyss, this kind of negative "attention" will certainly kill some manufacturers painstakingly to build up the brand image for many years.

Not only in the online games industry, this year, the ministry in the crackdown on the yellow site also spared no effort, a large number of suspected pornographic sites were closed, the domestic computer room to run the site are required to record. And some small and medium-sized websites to attract the popularity of traffic, in the process of making the site or Web content updates, began to use indecent photos or pornographic information to fill the site content and was closed.

To this end, China Connaught Network said that the domestic virtual host service providers should be open space for a comprehensive inspection, the previously opened space to regularly query illegal information. Some sites are still playing erotic edge, this is actually stepping into a network marketing misunderstanding, although in a short time can bring traffic to the site, but this is undoubtedly thirst. In the end, the negative impact of vulgar brand image is difficult to recover, resulting in marketing failure. Beast Beast, Fengjiao in Netizen's heart one-sided negative image undoubtedly also explained this point. Quality service and positive image modeling, E-commerce Network Marketing is the success of the road.

Article Author: China Connaught Net www.nuo.cn, reproduced please indicate the source, welcome you to communicate together, thank you