The new deal under the speculation of capital to find a way out hot money or into the online games industry

October 15 News, entered the October, the domestic property market, the new deal has soared. In the 4399 Chairman Cai View, the main reason is that China's liquidity is huge, money needs to find a way out.　　And the online gaming industry's strong ability to absorb gold is attracting more and more traditional enterprise's attention. The new deal under the speculation of capital to find a way in April this year, the government issued a strict property market regulation policy, "two regulation" swept. From September 29 onwards, Beijing, Shenzhen, Xiamen, Shanghai and other first-tier cities have issued a "limit purchase order."　　The new deal let the housing market quickly cooling, but after the national day after the stock market has been 6 days of crazy Rise, the Shanghai Composite Index rose 10%. Cai, the 4399 chairman, said yesterday on Tencent Weibo that this shows China's huge liquidity and money needs to find a way out.　　And the online game industry strong ability to absorb gold to become a stock market, a large number of funds in the case without any experience, on the reckless throw themselves into the game industry. In fact, traditional enterprises to enter the online circle is not new. Looking back over the past three years, there have been Shanxi coal boss investment "ask days technology", electric Enterprises set up "Shanghai Tour Fun", Textile Enterprises founder "Cloth Luo Network", even Huaxi also dabbled in the game industry, to gold.　　The rich property bosses have also invested in "great space and Time". Hot money or the influx of online games industry although the traditional company's online gaming companies are still in the burning period, but this did not hinder the traditional industry's curiosity about the game industry.　　Since April, the government has been heavy-handed regulation of the property market, there are still traditional enterprises to kill each other into the online games industry. In July this year, China's largest special computer enterprise research Xiang High-profile into the online games industry, and announced that the first income in the Dream Paradise Network before the account investment up to 500 million yuan to enter the online games market.　　It is understood that this is the largest single investment in the history of the board of Inquiry. Subsequently, China Network television CNTV and Shanda game announced in September to form a joint venture, officially involved in the field of online gaming.　　CNTV will be based on its game consoles to carry out game operations and gaming media business, and the development of game products and surrounding. Net profit margins are decreasing however, in the giant network CEO Shi Yuzhu view, online games industry has always been without money. He had in the "Shi Yuzhu time Auction press conference" said, "now a lot of real estate and other industries to enter the net, but 100 do inside, and finally to plant 99.9", the probability of success is very low.　　"The country 1 days can out 3 new games, but do successful, 1 years also not come out 3". But the domestic net swims the listed company two quarterly earnings show, the net swims industry overall growth has slowed down.　　With more and more online games companies and online games products into the market, the game market gradually showing a thin profit status. There are similar views of the venture capital institutions, investors said that the online games industry has matured, more and more traditional enterprises, profit margins will be reduced. (Digging the shell net)