The new top-level domain name two sides: stimulates the competition to cause the network privatization

It is reported that in the United States, a domain name registered company named Donuts received 100 million dollars of investment, and spent 56.8 million to apply for 307 new top-level domain names. In China, the investment boom has also been low-key, with a company called the Zodiac technology that has invested 20 million of billions of dollars and spent 17.5 million on 15 new top-level domain names. Yesterday, companies launched an unprecedented scramble for new top-level domain names, including. Web,. App, blog, etc., these domain names try to break the monopoly of the. com top-level domain. The domain name liberalisation program attracted 1930 applications, about half of which came from the US, internet giants Amazon, and Google applied for dozens of domain names, including. Cloud, Buy and. Book. There are currently only 20 domain names, mainly. com,. org, and. NET, and the new plan breaks that constraint. The aim of the new initiative is to stimulate competition and innovation, allowing companies to more control over their network assets. Critics argue that the new suffix is unlikely to catch up with the past, and some trademark owners complain that the move will lead to unnecessary costs as companies protect their online assets Each suffix domain application fee of 185,000 U.S. dollars, plus operating costs, before the domain name application has been carried out small-scale testing, some domain names are applied, such as. Museum, Job,. Travel. "The highest purpose is to stimulate competition for. com domain names," said Jonathan Robinson, Afilias executive director of the Internet Registration service. "The company has applied for 100 new domain names on behalf of clients. "The short, distinctive three-letter terminology is quite appealing," Robinson added. "There are 231 domain name applications competing. The hottest is. App, there are 13 applications, home has 11 applications,. Inc has 12 applications. Apple has applied. "The big Internet business is either huge or Stewart Duren," says Stuart Durham, Melbourne it European sales director. "This company applies for 150 domain names on behalf of clients. "There are no applications from Facebook and Twiter, and we have a different strategy and some big bets," Durham added. "There are only 17 applications from Asia, and 116 applications are not Latin," he said. One goal of domain name freedom is to advance applications for non-Latin domain names. For the remainder of the year, ICANN will assess the application and the first batch of new domain names will be launched during the first half of 2013. People, including Google executives, have criticised the risk of liberalisation, which has allowed some network companies to become more private by enabling them to control domain names more aggressively. "It is a concern that big brands will try to circle users in their own Internet space, leading to more Facebook-style gardens," said Stephen Ewart, director of marketing Names.co.uk, UK domain registrar, Evazan. Don't be mistaken, the new deal will make the domain name world more competitive, consumers choose more, but it will also lead to a more private network. "The new project is a challenge for US nonprofit agency ICAA, which manages the Internet domain Name System, which has been challenged by emerging countries because it is too American." "Our plan is solid and fair, and it is our fundamental obligation to increase competition and consumer choice," said Rod Beckstrom, ICANN's president and CEO, Rode Beck. "ICANN will get 350 million dollars in the new domain name project, which is 5 times times the annual budget."