The new top-level domain proposal was officially approved today. Weibo domain name will spend the home

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June 20, the new generic top-level domain name (gTLD) "Applicant Guidebook" final version of the 41st ICANN (Internet name and digital address distribution agency) at the new Wave meeting, the formal approval approved. This means that the world's only more than 20 internet-generic top-level domain names, such as. com,. NET,. org, will increase to hundreds of or even thousands. The familiar brand name, industry and various domain labeling words will likely become the new domain name suffix, such as. IBM,. Canon,. Weibo,. Tuan,. Car,. Bank, etc., in a richer, personalized form in the daily life of people on the Internet. At the same time, the Chinese domain name suffix will also have the opportunity to go abroad, for example, Mobile,. Weibo, Apple, etc. are likely to become the global Chinese generic new top-level domain, and many eager to open the Chinese market, foreign-owned enterprises will become the Chinese new top-level domain strong contenders and benefit from it.

This message by China million network official Weibo first released after the launch of many domain name investors and well-known enterprises of the comments and concerns. After six years of intense debate and public opinion collection, the new top-level domain proposal finally the dust settles, ICANN's board chairman Peter Dengate at the meeting excitedly announced: "Today's decision will usher in a new network era, our efforts today has provided a more creative and inspirational platform for the next generation!"

As a handful of Chinese business representatives, China million network vice President Yingqiao Bridge excitedly said: "The new era is coming!" Chinese companies can soon have their own global top-level domain name! "

Analysis of the industry, this may trigger a new round of Internet domain name Asset Scramble, but also for many domestic enterprises to build market layout, the development of corporate brand and internationalization strategy provides an excellent opportunity.

The ICANN meeting also announced that it would launch the new GM top-level domain global advocacy plan, which is expected to open on January 12, 2012 for a period of only 3 months. Any company, registry or organization that meets the requirements of the new application may submit an application and become the Registrar of the new generic top-level domain after ICANN approves it. For a simple example, if IBM submits the application. IBM domain name and eventually approved, it will become a domain name. IBM's operations registry, can be independent, unlimited, and more cost-effective registration and open. IBM directly associated, short and easy to remember the level two domain name. This not only changed the previous strict restrictions on the new generic top-level domain application rules, will also change the future application of the Internet pattern.

For the enterprise, the opening of the new generic top-level domain name means that the role of the brand Enterprise will be passively registering and protecting the domain name (consumer), and crossing to the initiative to establish its own top-level domain name (operator) on the Internet. Especially for a trans-regional operation, with rich product lines, multi-brand operation of the brand enterprises, the brand registration as a generic top-level domain name for the enterprise Network Marketing layout, corporate brand protection, open up new product promotion model are extremely important strategic significance. According to the introduction, the international many well-known brands, such as Facebook, HP, Nokia, Google and other participating in the ICANN meeting, and the application of the new top-level domain name as a corporate brand strategy for the development of important content.

For users, the birth of the new top-level domain will greatly prevent phishing sites rampant, improve network security. For example, if shop as the only Internet domain name logo, will each branch, and even each dealer's website is unified in. Shop, then the user as long as the resolution URL suffix is not to the end of the. Shop, can distinguish the authenticity of the site.

From the global Domain Name field,. com has been the dominant position, nearly 100 million of the world's registration has led to a shortage of traditional domain name resources, companies spend millions of dollars to buy the domain name of the event is not uncommon. Visible, the traditional top-level domain name has become a new era of development bottlenecks, the trend of breaking and replacement is irreversible, and the new generic top-level domain will provide enterprises with more opportunities to establish proprietary online identity, which is why there are many organizations and enterprises to call for the new top-level domain name proposal as soon as possible important reasons.

The new top-level domain proposal went through years of discussion and public comment before it was formally approved. Feedback from all aspects of information, people are most concerned about the scheme will trigger malicious registration, leading to the real brand owner or the name of the meaning of the right person, have to spend huge sums of money will be registered to the top-level domain name back. Although the new generic top-level domain name "Applicant Guidebook" to brand protection made relevant provisions and measures, but will still inevitably trigger a new round of Internet domain name Asset Scramble, which also sounded the alarm for Chinese enterprises.

In this respect, as the only one with the ability to operate the new top-level domain name registrars, China million network CEO Zhang said: "15 years ago, in order to protect the legitimate rights and interests of Chinese business, million network in the domestic launch of the domain name awareness education and domain name Protection campaign, through the anti-registration so that" Haier "," Changhong "," Tang Ren Tong "and countless national treasure-class Chinese domain name brand back to the bosom of domestic enterprises. Now, the approval of the new generic top-level domain proposal will likely be a profound rewrite of the current global Internet application pattern and will have a significant impact on the development of the global Internet. At the same time, China's brand enterprises will also face a new round of domain name protection test. He said that China million net this meeting, is aimed at the first time to pass the new top-level domain information and the importance of domain name protection, to avoid the 1996 domain name registration problem in the new top-level domain open application after the same mistake.