The new trend of female e-commerce

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, the development of E-commerce is very fast, and at first not be optimistic about the growth of the business-to-consumer even more than Consumer-to-consumer. Recently, some data show that the proportion of female netizens participating in online shopping is larger than that of men, and the frequency of online shopping is higher every month. As the internet shopping fashion, convenience and entertainment and female shopping habits of the similarity, women's habit of shopping in the network to continue, female netizens gradually become active people online shopping.

Share of consumers occupied by female users

According to market research company Iresearch data, last year China's e-commerce output reached 248.4 billion yuan, an increase of 93.7%. Because of the world's largest number of internet users, China's e-commerce industry is booming, the industry is expected 2013 output value will break through the trillion yuan, among them, the transaction value of the business website is increasing in proportion. In the year of 2010 alone, the domestic business website developed rapidly, the number from the beginning of the 10,100 to the end of the 11,800, the increase reached 16.8%, more than the e-commerce industry-wide growth rate. In addition, 80% of the new sites added to the E-commerce Web site belong to the Business-to-consumer type. Some experts believe that the international financial crisis on many foreign export-oriented enterprises have caused a great impact on the internet to build a business site to become their low-cost fast to open up the domestic market an effective solution.

With the increase in the number of Web users, more online consumer groups are beginning to favor this convenient shopping platform. Among them, the concentration degree of female white-collar users in the shopping mall is 106, while the concentration degree of the Consumer-to-consumer platform is only 98.

Women's E-commerce more successful?

There is a view that women are more likely to succeed in e-commerce than men. The reason is that women do E-commerce has a special advantage. Shopping is the most important part of women's life, even the store more care for women; women accept the fashion particularly quickly, the experience of the service more detailed, the details of the grasp is more accurate and in place. Women are more patient, naturally sensitive and considerate, and can help them to gain insight into the needs of their users and make timely adjustments.

From the current successful female network, most women enter e-commerce from the female product site, they are consumers themselves, compared to men, they naturally more clearly understand what women need, such as fashion information, cosmetics, women's category, maternal and infant products such as close to women's life E-commerce website. And as the cause of the larger, female network business scope has gradually expanded to women dating sites, comparison shopping sites, online marketing platform, Consumer Network Alliance marketing, internet precision advertising companies, and so on, they are increasingly becoming the leader of E-commerce site!

In any case, E-commerce provides women with a relatively convenient path to entrepreneurship. The advent of e-commerce, so many hope to realize their career dream of women rekindled the morale, and this female e-commerce potential, but also the burning flames!

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