The new year, the group buying industry will usher in nearly 65% growth

With the November group purchase data, 2013 data can also be seen some clues-the new year group buying industry will usher in nearly 65% growth. Group Purchase navigation site 800 recently released the "November 2013 China Group Purchase Market Statistics Report", the data show, November group purchase turnover rose to the history of the highest, reached 3.79 billion yuan, the chain growth of 7.4%, Year-on-year rise more than 1 time times, the purchase of the first time to break the 60 million mark, Reached 60.215 million people, the chain growth of 12.6%, year-on-year growth of 69.1%, the sale of the group to continue in the 600,000 scale above, to No. 626000 period, the chain growth of 2.6%, year-on-year growth of 97.5%. Comprehensive annual data, by November, the 2013 total turnover reached 31.52 billion yuan, close to 2011 and 2012 combined. It is noteworthy that in the first 11 months of this year, hotel tourism has achieved turnover of 3.15 billion yuan, a net increase of 1.65 billion yuan, increased by 90.6%, hotel tourism has become a food, entertainment after the third group buy category. With the rapid development of mobile Internet, group buying site has gradually focused on mobile clients, it is understood that the current group buying industry on average 30%-50% of the deal from the mobile end, at the same time, because the mobile phone group users more geographically based use of the scene, Merchant coverage becomes an important index to measure the development of group buying app. Industry experts said that group purchase since 2010 into China, the past 4 years experienced the initial madness, Fall, Nirvana, rebirth of the ups and downs, behind these developments, is the convenience of group buying to the user's consumption habits and to the traditional industry business model brought about by the changes. With the gradual maturation of the mobile Internet business model, group buying will also be a new round of development opportunities in the new areas of membership cards, discounts and online ordering.

Users buy the first break 60 million year estimated more than 35 billion yuan

For a long time, group buying has been the shackles of industry development, but this year, group purchase users successfully completed the "triple". According to the group's 800 consecutive statistics, from November 2011 to December 2012, the average monthly user purchase time of 38.93 million people, less than 40 million. This year, the user scale increase speed up, this 1-June, the basic stability in more than 40 million people, July close to 50 million people mark, August more innovative high, nearly 60 million times, November is a complete breakthrough of 60 million, to reach a new peak. At the same time, group buy customer unit price also from 50 yuan per capita rose to 60 yuan, November reached 62.9 yuan. User Purchase times and customer unit price double promotion, accelerate the group buying industry's overall growth rate.

Mission 800 data Analyst Kangkang analysis, the biggest credit for group buying has been the increase in the number of new consumer scenarios from mobile phone buying, which has greatly improved the convenience of users, and some users can even queue up to buy movie tickets, or just sit in a restaurant and then use their mobile phones for group buying. And it is because of this convenience, the user to buy the acceptance of more and more high, which also gave the purchase site to promote the appropriate unit price space. These two aspects of the resultant force will be expected to promote the overall turnover in the year more than 35 billion yuan, and the current mobile end of the purchase bonus is only just beginning, group purchase will be increased with the mobile phone to get more rapid development.

Mobile phone group to develop rapid commercial coverage of its important criteria to measure

The development of mobile Internet makes most group buying websites focus on mobile phone. It is understood that the current domestic group purchase site average 30%-50% of the turnover from the mobile end, some in the mobile phone clients to develop better group purchase sites, mobile phone end of the turnover has exceeded 50%. Because the mobile phone group users in the use of the habit of location-based search will be increased, users use mobile phones more inclined to buy that use (according to the 800 statistical analysis before the group, most of the users will spend 24 hours, of which 30% will be consumed within 1 hours), At the same time, few users to install a number of the same type of mobile phone clients, so the purchase site itself to the merchant coverage of the new requirements.

This month, the group 800 statistics of the current site of the merchant coverage, the data show that the current group buying sites in the commercial coverage of all have a focus on the first 5 of the turnover of the number of Groupon site merchants in more than 50,000, of which the United States group, reviews, handle the number of merchants covering more than Industry expert analysis, group buying site in the mobile end of the strong performance of the entire industry in the continuous development of the O2O field, the competition between the mobile side will be more intense, the coverage of merchants will be to determine the importance of user choice, there is no one in this respect has an absolute advantage, Future group buying sites will be more fiercely contested at the merchant level.

Hotel Group buy stable Group buy category third next month or ushered in the development of blowout

Because the hotel itself a good line of CRM system and buy docking more convenient, many group buying site will be the hotel as a key item. According to the group 800 statistics, this month's hotel travel group buy continued to perform well, reached 340 million yuan, through the year data observation, the hotel tourism only in May slightly below the life service, the rest of the month are among the first three group buying category. In addition, the Regiment 800 through the same process network, Ctrip Travel network, Yi Long Travel Network 3 online travel site (OTA) hotel Group Buy sales statistics, November 3 OTA website A total of online hotel reservations for 31,000, the order generated through group purchase orders for 495,000 nights, sales of about 130 million yuan.

Group 800 also TOP20 tourist city hotel group purchase data statistics, found that the main OTA site in the urban layout of the center of gravity are different, such as the same network in Beijing, Shanghai, Guangzhou, 3 cities in the market share of less than 20%, but in Wuhan, Suzhou, Shenyang and Wuxi 4 second-tier cities have more than 50% of the "control field" advantage. Industry expert analysis, with the hotel group purchase in the two or three line of the city's further expansion, as well as the attendant food, tourism and other joint product consumption, coupled with more and more high-end hotels to join the group buying market and the upcoming Spring Festival dividend, hotel group buying in the next month or will usher in blowout-type development.