The New York Times: National top Domain name set off Nuggets hot

Lead: The Internet edition of The New York Times wrote today that with the gradual depletion of the. com Domain name resources, many of the country's top domain names have become increasingly popular, and a new round of nuggets fever has been launched. The following is the full text of the article: National top domain name is respected want to log in to Facebook?　　You can use the full web site of this social network, or you can enter www.fb.me directly. This short domain name was able to be used because the Republic of Montenegro has a suffix for the country's top-level domain name--with. Me--open to businesses and private internet users, but at a fee.　　Facebook and other companies want to use such sites to attract more users to their sites, or to deal with competitors ' strategies. Because many countries ' top-level domain name is also a more widely recognized word or symbol, so that it has a high commercial value, and the sale of such domain name activities have already been.　　For example, the state's top domain suffix for Tuvalu, the West Pacific island nation, is the. TV, which has been selling this domain more than 10 years ago. With a few exceptions, URLs that are suffixes of the country code have not attracted the attention of users, and. com is still the best choice for most sites today. But now, the world's top domain names such as me,. TV, and. Co (Colombia) are gradually starting to expand worldwide. The CO Internet is a registered organization of CO in Miami, USA, and has been authorized by the Colombian Government. "Our opportunity is to be a platform of choice for companies around the world," said Juan Diego Calle, CEO of the company, Juan Gos Calles. To achieve this, we need to build a wide range of cognitive degrees. "Two big reasons why the country's top domain name is again respected, one reason is that. com domain name shortage.　　More than 90 million of the. com domain names have been used, and businesses responsible for selling such domains say that the remaining letters are few. Another reason is the opening of the domain Name System. The Internet name and number distribution company (hereinafter referred to as "ICANN"), which is responsible for Web site management, has allowed the creation of non-Latin domain names, including Cyrillic and Arabic letters. Next year, ICANN plans to approve a variety of new suffix names, including. Paris or shopping.　　Both Colombia and Montenegro want to stand out before many domain names emerge. For some cash-strapped countries, the sale of the country's top-level domain name can also be a good profit-making channel. For example, according to an agreement with the. Co Internet, the Colombian government will take a 25% per cent share of the sales of the. Co domain name. Last year, the government profited 20 million dollars from the business.　　Kalehe said this year's figure is expected to exceed 30 million U.S. dollars. He said that the current sale of the "CO" has more than 600,000 domain names, across more than 200 countries. OnlyAbout 20,000 domain names are used by Colombian companies, most of which use these domain names from Europe and the United States. Co Internet estimates that the total number of CO domain name registrations will increase to 5 million within 5 years. Kalehe hopes to raise the interest of the outside world by high profile promotion over the weekend. In the Super Bowl Bowl football game, the world's largest domain registrar go Daddy will focus on advertising a. Co domain name, although some countries ' domain names can only attract minority users, but analysts believe that Colombia's top national domain name is more hopeful to challenge. com because "Co　　"In many countries the language is considered" company "shorthand, not just Columbia (Colombia) shorthand. "As long as it is not considered to be Colombia's exclusive domain name,. Co is expected to take off."　　"said Josh Bourne, managing director of Fairwinds Partner, a US domain consulting firm. More promotion ways many companies register. Co and. Me domain names, just to prevent competitors from registering. In response to this behavior, new top-level domain registrars, such as Co, often allow brands and registered trademark owners to register their own domain names within the so-called "priority period" (Sunrise Period).　　For example, apple.co can jump directly to Apple's main station apple.com. Some companies are also using some novel methods to use the country's top-level domain name. Like Facebook, many well-known websites use this type of domain name for their abbreviated URLs.　　For example, the network retailer Overstock.com recently registered a short URL called o.co. The Domen company, which is responsible for. Me domain name registration, has been promoting the. me for social networking sites and blogs, making it a very natural symbol for those who wish to express themselves to the world. For example, the suffix has been adopted by About.me, a start-up that allows users to create pages that aggregate their activities in other social networking services.　　About.me was acquired by AOL last December.　　Other countries ' top-level domain names have been used in similar ways, including. at (Austria),. CC (Cocos Is.) and. TM (Turkmenistan). There are exceptions, but not all countries want to promote their countries ' top-level domain names globally.　　For example, France requires that the user of the FR domain name be located in France. "Some countries want to preserve the purity and limitations of their domain names, but most have abandoned this principle and are starting to seek additional revenue."　　Bourne said.　　Some of the companies responsible for selling the country's top-tier domains are trying to weaken their ties with domain-name countries and see this as an obstacle to international expansion, but domen. "Montenegro's domain name has been well promoted." A lot of the original didn't knowThe way our people now know where we are. "Domen International Sales Director Natasha Giukanovic (Natasa Djukanovic) said. (PEI)