The next Battle of UC: from product drive to platform driven

Yu says that any start-up company will have to go through product-driven, platform-driven and brand-driven three processes. Can an Symbian-era essential tool continue to dominate Android and become a lucrative business? Sina Science and Technology Nan-nan UC gifted as a new threshold. In Saturday to host the Geek Park-into the UC event, UC gifted chairman Yu announced that UC browser Android version of the month of October active users breakthrough 100 million. "This is the first Android software to reach this level in the country." "But the huge number of users does not amount to a huge income." For Yu, how to speed up the flow of liquidity becomes imperative. From Symbian to Androiduc Browser began to walk into the user's view is in the era of Saipan. The CPU capacity of the mobile phone was very low, internet speed is only a few KB, in order to solve the problem of slow speed, UC uses the server, the client mixed computing cloud architecture, that is, UC first users to access the Web page to catch their own server, so that services processing pages, compression and then uploaded to the phone. Because of Symbian's own browser "not to power", UC almost became the only choice for users at that time. With Symbian's success in the Chinese market, UC Browser's market share has peaked in 2008 years. But just then, Google Android 1.0 officially released, a new era of smartphones began, UC faced the danger of being replaced. "Android's core driving force is openness. Open platforms and technologies will eventually prevail over closed platforms and technologies, so iOS will not be the most user system. "Android is probably the most promising operating system in the future," Yu. For this, he began to secretly invest in Android, but at that time, there are not many Android developers, Android development needs huge investment. To avoid dissatisfaction from the board and investors, he hid the Android project group from anonymity, hiding it in numerous projects and not reporting to investors. It was not until 2011 that the project, which had been invested for three years, began to pay off. The U3 browser kernel, developed by the Android team, was launched in June 2011, and the kernel was able to compress page traffic by over 60% while restoring desktop full page browsing. Yu explains that the ability to judge whether a company has an independent kernel needs to look at: first, whether it can be posted on more than two platforms, and if it can only be posted on one platform, it's likely to be just a shell browser; If you can only speed up or only access the Internet page that is the second generation of kernel technology. Evaluation of this time betting, Yu not think it is their own vision how unique, but determination and confidence. "For many companies, it's not that you don't see the future, it's the resources, it's the kind of investment you have." "The future is not the vision, but can do." Can be achieved by the determination, determinationTastes like spending money. UC now employs more than 1200 people, more than 82% are research and development personnel, compared to Tencent's IPO when the total number of employees only 400 people, Baidu IPO employees are only 500 people. "The Watershed 2009 2009 is the watershed of the Mobile browser field, Yu revealed, before this industry" nobody knows Gold ". "2006 is the most difficult time for UC, I spent a whole year of time financing, almost all the VC in the country talked about, almost all of us said no." "Until the end of that year, Yu received a 4 million Yuan Angel investment from Lei. However, after this, whether it is Baidu, Tencent, such as the internet giants, or roaming, 360 of such PC browser manufacturers, have entered the field of browsers. "Investors also want to understand that browsers are still valuable." "He explained earlier at the Mobile Internet Innovation Conference that investors used to think of browsers as a tool, and that tools have a bottleneck-low viscosity and easy for users to discard." But Yu that, with the stickiness of high social products than, the tool of their own advantages-long life cycle. "Portals, search in fact, there is no stickiness, if one day Sina downtime, users will not hesitate to go to Sohu, Baidu downtime, users will not hesitate to go to Google, but the so-called ' lack of stickiness ' this does not affect Sina and Baidu so many years in the portal and search on the status of the boss, the This kind of business, which seems to be very viscous, is now very few people. "In Yu's view, the tool application to do is to increase the characteristics of the service, through in-depth service to increase the user's stickiness, feature services to create their own personality." He revealed that the UC gaming platform more than 50 million active users, has become the second only Tencent, the domestic number two mobile games open platform. In addition, a lot of investment in the market on the popular tools to consolidate their own ecosystems. "Instead of taking the browser as a tool, change it into a platform and become a new business model." Yu said that any start-up companies have to go three stages: product-driven, platform-driven, brand-driven. "Many large companies such as Baidu are platform-driven, and we are now at a critical juncture from the product to the platform." "Yu that each company's business has two kinds of positioning, in their own home you are platform, in others that you are the application." For example, UC, micro-letters and microblogs are used on Apple's App store and are platforms on their own turf, he said. In China, when an internet company has more than 20 million users, it should consider a product-driven upgrade to the platform. "The future goal of UC is to build the three platforms of information services, entertainment and application distribution to form an open ecosystem." "Yu said. In China can live, the world is no problem to do the tool also has a benefit, Yu also later realized that it is very easy to internationalize, black, white, yellow people to the demand for tools are similar. It is reported that UC has a market share of more than 10% in 6 countries, of which in India is the citySecond-ranked Mobile browser on the field. He believes that mobile internet start-ups, as long as they can survive in China, are competitive in the world, should be timely in the international market to look for opportunities, do not always stare at the domestic market. First, China's technical environment is the most complex, can solve China's technical problems, in the world there is no technical problems. In the mobile internet is the world's most complex network, the global standard, China has a system, there is no global standard, China and (TD-SCDMA). There are terminals in the world, there are no terminals in China, and there are (Shanzhai machines) in China. Therefore, the mobile Internet to China's technical team honed is very strong, the problems encountered in foreign countries have encountered in China. Second, China's mobile internet users are the most difficult to serve the users, if you can put this part of the user served well, in foreign countries can have a strong competitive edge. For example, e-commerce users in Beijing put orders last night and asked to be delivered this morning, even in the United States. China's fierce competition has brought the user's needs and standards to a very high level. Third, China's commercial competition is the worst. "Businessweek" has described China's internet as a 3C (copycats plagiarism, Super competitive competition, copyright issues issue). To live in such a harsh environment is like a holiday abroad. Talking about how to seize the future trend, Yu shared 8 words "Look up at the stars, down-to-earth". "Before Symbian was king, now Android is king, 5 years later?" "There are two kinds of people that a company wants to keep up with in the future," says Yu. "One is to work with the buttocks, to grind every detail, and the other to look up the road." Yu Nokia, for example, said that if Nokia had chosen the Android platform, its brand and loyalty would have been Nokia's position today. "On the wrong path, your odds of success are 0, but on the right path, the probability of success is 50%." ”