The official revision of Sina Net today

Absrtact: April 1 News, Sina's official revision today, the new version of the style of the current popular small fresh line, in the function of further and micro-bo through and realize the mutual push of information, in order to realize the portal and micro-BO benefits bundle. Earlier TechWeb learned that the new

April 1 News, Sina's official revision today, the new version of the style of the current popular "small fresh" route, in the function of further and micro-bo through and realize the mutual push of information, in order to realize the portal and micro-BO benefits bundle.

Earlier TechWeb learned that Sina will be on April 1 to carry out a major revision. This morning the new version of Sina Online, the rumors of two important changes: and micro-bo through and information intelligent push are reflected.

The new version of Sina's biggest feature is still related to Sina's core business microblogging, Sina's internal call it and Sina Weibo, "the first comprehensive through." According to observation, a comprehensive access to include micro-blog account login and status information view, micro-blog search, micro-blog hot Push and interactive advertising four aspects, especially in micro-blog search and interactive advertising attention.

Sina Homepage Header Prominent position appears the search block, in which the search option defaults to "Micro-blog Search", click can directly enter the microblogging search interface. According to Sina, the person in charge said, the move is to better access the portal and micro-blog, in order to improve the user experience, Sina also to the microblogging search for further optimization.

Sina explained that the revision of Sina and micro-Bo to get through, on the one hand, through the portal to micro-bo diversion, on the other hand, it is further to the portal and micro-BO benefits Bundle of the embodiment.

And this interest bundle in the form of advertising more prominent, the new version of the portal increased from the micro-blog interactive advertising, that is, the page display ads will appear at the same time customer Weibo ID, Sina hopes to be able to advertisers fans and official micro-content, such as social assets, to provide value-added. At present, Sina's own portal advertising has been mainly interactive advertising, the future of this form will be extended to the third party advertising main areas.

February 20 This year, Sina announced the fourth quarter of 2012 and the full year of earnings, as at the end of December 2012, Sina Weibo registered users have been more than 500 million, a significant increase of 74%, the number of active users to 46.2 million, the number of users and active users to maintain a steady growth. But commercialization is still the biggest challenge for Sina Weibo, and to that end, Sina's introduction of Wall Street's Xu Liangje executives, hoping to turn the tide; Meanwhile, Sina's portal business also resets the architecture, COO du to the joint president in charge of the portal business, and Xu Liangje shoulder to face.

There are comments that Sina Weibo tried to "precision advertising" in the direction of development, but by the weak technology and other factors, still do not jump out of the home era of "broadcast advertising" mode. Internal structure adjustment and "foreign aid" to join the hope that this situation can be changed, the revision may be door-to-door and micro-blog business integration and explore the new advertising model matting.