The performance analysis of the Olympic Games ' major portal websites

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Sohu

It can be said that Sohu is the most outstanding performance of all portal sites, due to the special status of the Olympic Games official sponsors, making its news and broadcast speed than other portals have a greater advantage.

Sohu this year for the Olympic Games for the revision is also very successful, I remember last year when I still often surf the internet first Sina to see the news, and then go to Sohu to stroll, but since the Sohu revision, I feel that Sohu either page layout or open speed than before has a very big improvement. So now becomes the internet first on Sohu.

Sohu to this time the Olympic report considerable attention, home took out a very large page to the Olympic information to report. and the homepage of the toolbar is very clear to give the Function Wizard, very practical. As shown in

Since Sohu is the official sponsor of the Olympic Games, Sohu Data system data can be connected with the score system of Olympic Games, basically realize automation and synchronization, this is very excellent, its Olympic Games live broadcast system is very powerful, the following figure:

At the same time, Sohu Olympic video live, information and so on are very timely, can give users to enjoy the Olympic Games bring convenience.

At the same time, because of sohu Sogou Pinyin has occupied about 50% of the desktop market, Sohu use the client to promote the gold medal has also achieved very good results.

Overall, Sohu's report on the Olympic Games is very successful, this point, from the recent Alexa of Sohu can also be confirmed:

Tencent QQ

Believe that the Olympic Games on the Internet friends of the Gold Bullet window QQ is not strange, time and again, that little Penguin beat bring us one after another good news, this point, QQ did the best.

Tencent QQ window "unusually timely", it is understood that Ma at this point under the Death command.

Because of the huge QQ user platform, so that QQ in the Olympic reporting when occupy a very big advantage, but overall, the depth of its website coverage, as well as the comprehensive information can only be used to describe the general, but on the basis of a huge user platform, these are not a problem.

QQ relies on the window, the portal, QQ live to create a record of another, there is no way, who called Tencent QQ it.

QQ, compared with other portals, attaches great importance to interactivity, which is also a feature and advantage.

QQ Gold medal list is also very eye-catching, it can be said that netizens now open a website, the most want to see is the gold medal list.

As can be seen from the Alexa map of qq.com, the Olympic Games for Tencent's traffic help is limited, probably because its traffic has reached a very high altitude.

NetEase 163

Because of the market, NetEase is now more and more towards the network game operators direction, Www.163.com will gradually exit the ranks of the portal site, the site's channel, traffic, the company's contribution to NetEase has been a very large decline.

163 the top of the site's gold medal list and information tip bar is good, very impressive, can arouse the attention of users.

163 The Olympic report highlights the function of the video, a lot of news through the way of video to publish, achieved very good results.

The 163 Olympic navigation bar is also very good, can give netizens very clear and practical information.

One of my favorites is the "Watch Guide Today", which classifies the day's events, China's gold-rush, China's key events, and the major events of the day, all very clearly, as if no other portals have done so well. This is also the reason, first in often open 163 of today's Guide to watch, and then go to Sohu to see the live.

163 also has a very large user group, that is 163 and 126 of the mailbox, so 163 also in the mailbox to the Olympic information pushed.

From the Alexa map of 163, the contribution of the Olympic Games to its flow is limited.

Sina

Why, Sina put on the last one, because I think in all portals, this time Sina performance is the worst.

After the revision of the major portal sites, a lot of clarity of the Web page, reducing the number of ads, at least make ads appear not so messy, but Sina is only the previous narrow screen into a widescreen, the other not how much change, and advertising its incomparable, it seems more messy.

Due to the overload of advertising, Sina's page opening speed compared to other portals is very slow, greatly affecting the user experience.

Do not know what is the reason, perhaps Sina's report on the Olympics is not very important, the home page did not carry out any emphasis on the Olympic information, just placed in the previous news column.

Sina's information on the Olympic Games on the speed of general, did not highlight the advantages of Sina's news, do not know is not Sina's news editor Chen turnover impact.

From Sina recent Alexa can see, the Olympic Games to Sina's traffic contribution is small, has certain help, but the amplitude is not very big, the concrete analysis is because Sina formerly in the news aspect superiority and the good Word-of-mouth has brought the partial attention the crowd, but believed that if according to this time Sina's news report level, Whether it can be sustained is questionable.

Each major portal site Olympic report rating

Website Report Speed page performance Information Total score

Sohu 910928

Tencent 109928

16388824

Sina 87823