The planning of Website column and page in the process of enterprise website construction

Website construction needs "people-oriented". Only accurately grasp the needs of users, to build a user really like the site. If you do not consider the user needs, the site's page design again beautiful, powerful, but also as a device, can not attract users, not to mention the http://www.aliyun.com/zixun/aggregation/8331.html "> Web users become your customers.

Website Column Planning

Relative to the Site page and functional module planning, the importance of site column planning is often overlooked. In fact, site column planning for the success or failure of the site has a very direct relationship between the site column with the following two functions, both indispensable.

First, Kapitalmakes, Han Ming.

The internet is getting more and more fast, the information of the network is more and more rich, the visitor is lack of browsing patience. Open a website for no more than 10 seconds, and once you can't find the information you need, the site will be turned off by the viewer without any courtesy. To allow visitors to stop a hurried pace, it is necessary to clearly give their website content of the "outline", that is, the site's column navigation.

Site column planning, in fact, is also a highly refined content of the site. Even the beautiful books, if the lack of clear outline and structure, I am afraid will also be submerged in the sea of books. Web site is also so, no matter how exciting the content of the site, the lack of accurate column extraction, it is difficult to arouse the attention of visitors.

Therefore, the site's column planning first to Do "Kapitalmakes, Han Ming", with the most concise language to extract the content of each part of the site, clearly tell the browser what the site said, what information and functions.

Second, guide astray, clear navigation

The more content the website has, the easier it is for viewers to get lost. In addition to the "outline" of the role, the site should also provide visitors with clear and intuitive guidelines to help visitors to easily reach all pages of the site.

The navigation function of the website column usually includes the following four kinds of situations:

1. Global Navigation

Global navigation can help users go to any section of the site at any time. And you can easily jump to another column. Generally, the location of global navigation is fixed to reduce the time that the viewer is looking for.

2. Path navigation

Path navigation shows users to browse the page of the column and path to help users to visit the page of the upper and lower columns, thus more complete understanding of the site information.

3. Fast Navigation

For the site's old users, the need to quickly reach the required columns, shortcut navigation for these users to provide intuitive column links, reduce the number of clicks and time users, improve browsing efficiency.

4. Related navigation

In order to increase the user's stay time, site planners need to fully consider the needs of the browser, for the page to set the relevant navigation, so that visitors can easily go to the relevant pages of concern, so as to enhance understanding of the enterprise, improve the chances of cooperation.

In the final analysis, successful program planning is based on the understanding of user needs. The more accurate and in-depth the users and requirements are, the more attractive the site's columns are, and the more potential customers can retain.

Web page Planning

The website page is the final performance layer of the Enterprise website marketing Strategy, also is the direct contact layer that the user visits the website. At the same time, Web page planning is also the easiest for the project team to disagree:

Web designer said: "I know the aesthetic standards, for web design, I have the most say;"

Website developer said: "The website program is I develop, I most know my program how to present to the user;"

Enterprise decision-makers say: "I know my business and my clients best, I can best judge what kind of site they need;"

Website planners said: The site's location and planning from me, I was the final decision;

Everyone is right, but everyone sees only one aspect of the problem. For the evaluation of web design, the most voice of course is also the users of the site, but users can not tell us exactly what they want the Web page, stay or leave the site is the most direct way they express their opinions. Good site Planners In addition to listening to the various roles of the team, but also good at the user's browsing behavior to capture the user's views.