The primary purpose of visual marketing: to reduce the transmission cost of communication content

Abstract: Discard visual marketing is to design a good picture to attract consumers, the actual sense, the graphics can be Solgan, text can also be graphical visual marketing can be expressed in a formula: As seen all of the + feel that feeling and thought

To abandon visual marketing is to design beautiful pictures to attract consumers ' views, actually in the sense, graphics can be Solgan, text can also be graphical

Visual marketing can be expressed in a formula: "View" that is all that See + "feel" that feeling and think of the "camp" that is to create + "sell" that is, sales opportunities

The primary purpose of visual marketing: to reduce the transmission cost of communication content

As the internet becomes more and more mature, the promotion cost is rising, when the competition enters the white-hot process, the buyer's blood spell must be each commodity spreads down the transmission cost. In the brand visual marketing dimension, it is how to spread the shortest distance through the maximal visual surface, the most effective way of transmission. How to increase the effectiveness of communication costs is the visual marketing part of the content to be completed. And now most of the sellers are concerned about the point is often their own subjective to say what, but in fact, the Internet is composed of two parts, one is a computer, one is sitting in front of the computer, and we will always be in the back of the computer, consumers can not see us, you have to say she can not hear, she wants to listen to you can not, some people say: do marketing like chasing girls, You need to know what she wants to give her.

"Visual marketing" four words tactic

The key to "vision": Creating attention

In the internet age, can not arouse the attention of products, and then a good product can easily be stillborn.

Visual marketing in the "vision" refers to the "see" and "Stay", attention is the key. When we were clients, it was the relatively mature stage of the Internet, and the new brands that were generated on the web every day grew rapidly, averaging 1000 stores every hour. How to stand out in many brands is facing the first problem, the presentation of clothing most people are looking for a model to show the clothes can be, but this is far from enough, consumers in a very numb visual experience, because to where all is so, no new ideas. The things that come out are interesting and consumers are willing to stay. Awakening consumers ' attention is the first step to retaining consumers.

People's vision is always to focus on special things, like you in the crowd there are countless people from your side through, but can cause your attention must be the most beautiful, the highest, the most special one. For example, the braid is designed to form its own unique visual symbols, in line with the value of the brand to spread out the attention of the symbol. The value of this kind of attention sign transmission is the problem of solving the cost of online traffic cost. Because when everyone is describing Mann, "the two big twist braid of the clothing brand is the Mann, your spread has begun, because after all, can let the consumer to describe a brand, it is difficult, and such a brand is very few.

The key to "Sleep": Awakening Memory Points

Repeat, repeat, persist and persist. Wake up and let her remember that repetition and persistence is a good way there is controversy over the attention, with the passage of time and brand culture and the continuous deep digging and in the picture of the implant, consumers are more and more recognition, the value of this symbol is more and more obvious, some people think that advertising is the brand memory point and brand connotation of interpretation, But we think an effective memory symbol is the whole brand, through the visual to complete the brand communication is visual SOLGN. This kind of solgn we use in the advertisement chart, use in the product display, use in the activity, become the high concentration after the spread of the brand value, it is the simplest memory point that the brand wants to propagate content. The visual memory point solves is spreads the brand information to focus the question, from when the consumer in reads the brand time to be able to spread clearly, has also achieved the simplification in the dissemination cost.

The key to "camp": Building Goodwill

Vision does not resonate with consumers, why let consumers recognize you?

We just said, "camp" is to create atmosphere, but what is the purpose? is to strengthen the connection between consumers, that is, by shaping the brand to allow consumers to form goodwill, thereby recognizing the brand's spread of values, the biggest change in the Internet is that the value of goods began from product-centric, Develop into a real user-oriented pattern, we talk about the brand loyalty is not to say that consumers loyal to the brand behavior, but the brand to be loyal to the consumers, because the Internet competition is based on user experience as the center, who can grasp the heart of consumers, who in the market has a place.

On the Internet, many brands shout brand value molding, but often spread out of the thing is not the unity of knowledge, in the human visual blockbuster, it is a profound insight into consumer insights, in line with the consumer's inner state of the photo, from the background of cotton and hemp to the simple return of the feeling, to slow the spread of life value, from the consumer perceptual feminine characteristics , to the romantic aesthetic and artistic picture present, all these all revolve around the consumer's psychological value to create. Connecting with the values of consumers, forming ethnic identity is the fastest and most effective way to solve the brand value of consumer recognition. Do it. She will greatly improve the consumer's repurchase rate, thereby reducing the cost of transmission to consumers in the brand. In the communication force to create difficult is not to make things clear, communication is strong enough to let consumers can be a single, so rather than taste it, as deep digging value.

The key to "pin": Giving Imagination

In addition to the consumer material satisfaction, more important is to give consumers psychological satisfaction

How to let consumers generate sales opportunities, is to give consumers the imagination, especially clothing category, women's clothing requirements is not the clothing itself, but the clothing created a beautiful, that is, to consumers some kind of emotional association, can generate sales impulses.

All said that women are emotional animals, how to awaken the vision of women, is a good marketing. We are visually to the woman's senses is a target consumer group of a yearning for life, the people think of the feeling, is the core of our picture expression, in order to achieve resonance effect, so as to complete the purpose of sales. Many businesses are just selling goods and displaying products, but forgetting something more important, the imagination of the product itself. Let each dress be your own salesman and let the product speak for itself. So in the makeup of the model, expression, action, as well as the advertising of large tracts on the expression, every dress has her most suitable occasion, the most suitable mood, there is her most suitable for the occurrence of the story, but all this through the display of the picture to give consumers the most beautiful vision, Product sales force is the consumer to see the product generated by the imagination, whether it is product map or advertising film is so.

Visual marketing is to create sales opportunities through the perception of the elements that consumers see.

That is to say all see is a part of visual marketing, here include graphics, text, logo, advertising language, promotional text, product text and so on. To abandon visual marketing is to design a beautiful picture to attract consumers, the actual sense, the graphics can be Solgan, the text can also be graphical, visual in the entire marketing system is a large system, and this large system has countless functional modules combined to form a small system, In the Internet age, the product contact port is to perceive the product or brand by seeing it.

In the internet age, shopping online, visual communication is particularly important, all the information must be "see" This action as the beginning of all marketing means, but also will run through, we will make unremitting exploration to enrich the visual field of marketing, through the visual and consumer more, deeper heart docking.