The principle of launching the portal advertisement

Portal advertising in particular its own characteristics, and a single day advertising costs a lot, so a little careless, will cause huge losses. Launch http://www.aliyun.com/zixun/aggregation/7625.html "> Portal Advertising in accordance with their actual situation, in the case of adequate preparation to achieve the desired effect." At present, proficient in the portal advertising Professional Network marketing people are very scarce, more focused on the Portal advertising agency there, so enterprises should be as far as possible with the agents to seek cooperation and full communication after the implementation of advertising.

The homepage of the portal website large size advertisement is suitable for brand promotion only. 4 main portal is only suitable for large brands to do brand advertising, the traditional big brand enterprises have a strong financial strength, and brand advertising emphasis is the image display and convey the message, not too much to pursue the actual order of online advertising or business transformation effect.

Table 7-1 Advertising data from an advertiser

Tencent Network part of the advertising data

Exposure

Click

Click

Digital channel Bottom page banner 1

402,763

462

0.11%

News Channel Home Button1

207,564

156

0.08%

News channel Right vertical bar AD 1

318,755

123

0.04%

According to Dangdang's initial advertising data, on the portal advertising average order cost of 300 to 500 yuan, or even higher, although later optimized, but the average cost of each order is still up to 100 yuan.

Another feature is a comprehensive web site two channel display rate than the home page difference is very much, effective click rate is far lower than the home page. According to the relevant data, the portal Site level two page of the average effective click cost can reach up to 80 yuan, this data is much higher than the home page, usually home ads each effective click Cost only a few yuan, so the home page effect is often 2 level page more than dozens of times times. For example, the site on Sina Channel, 3 years 40 million, only bring 70,000 UV per day (unique visitor refers to access to a site or click on a news of the number of different IP addresses). Launch Pacific two recruitment channel (home UV100 million), only bring 500UV per day. The vast majority of enterprises put on the portal channel have failed to end.

The following table data is based on a large portal data statistics, because the channel can get a better discount, so the following costs, generally for the four major portals public advertising price list of about 40 percent.

Table 7-2 a certain advertiser put NetEase portal advertising data

Advertising Project

Costs

UV (per day)

PV Average Browsing Volume

Average click Cost

Channel Promotion

8000 RMB/day

40000

4

0.2

Homepage couplet Advertisement

100000/day

60000

4

1.6

Home text Chain

4000/day

10000

3

0.4

e-mail Promotion banner

48000/day

12000

3

4

News Channel

32000/day

8000

3

4

Financial Channel

40000/day

500