The profit model of the child-like website

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The profit model of conventional media

With the rapid development of the Internet, the network as a kind of media has been equated or even beyond the conventional media, such as television, radio and publications, different with other media is the network of the media more information. First, start by analyzing the profit models of TV, radio and Publications 3.

(i) Television

1. With the development of diversification, TV's profit model has been from the original single mode of advertising to diversify development, it is undeniable that the television as the media of the majority of the income of the television station or advertising. In other words, in the beginning of the program, in the middle, the end of the advertisement, the audience is the passive compulsive type of business information.

2. After the diversified transformation of TV media, the income of TV has come from the interaction of SMS and telephone interaction, such as TV program, quiz, voting and so on, which is a way to earn the audience's curiosity and interest, and this kind of profit pattern with the development of telecom industry has been accepted by most of the existing audiences.

3. Part of the income from sponsorship, such as the holding of large-scale activities, the title of the singing contest, and so on, but also a transformation of advertising profits.

4. There is also the sale of copyright, such as television programs, TV dramas recorded as CD-ROM, and then sell the way to profit. There is the brand of the corresponding magazine, through the television media publicity, to his profitable magazine sales, so that the television media to other media development.

5. There is also a special profit model, which relies on subsidiary subsidiaries to make profits, such as Hunan TV, he has his own entertainment companies, responsible for packaging artists, the release of artist albums, or Peng Hong artists, high-priced sale of artists, but also a media marketing way of change.

6. With the development of the Internet, the TV station began to profit way of the online media, in addition to using the vast number of TV media customers to promote the network, but also began the targeted network marketing, such as online television, online E-commerce transmission.

(ii) Broadcasting

1. The spread of broadcasting, the media itself, has certain limitations, which means that the way his voice is spread is a limit to his profitability. But as the airwaves flourish, they are also looking for different precision users to change their profit patterns. Their earnings start with advertising, which means making money in the form of sound advertising.

2. Gradually with the entertainment industry and the development of television and TV, broadcasting began to increase their profitability, they began to work with television stations, entertainment companies to promote artists, publicity companies, the opening of online song business, open fees online advisory telephone and other profitable models.

3. China Telecom's cooperation with the broadcast of the way also began to gradually introduced to the radio, as a message to vote, SMS phone to buy color ring, pictures and so on business.

4. To the development of the Internet, they have started the profit of the network by cooperating with other music, entertainment websites or their own development, and began to realize the two-aspect propaganda of voice and internet by downloading ringtones online, participating in voting, distributing the form of Internet advertisement.

(iii) Publications

1. The difference between the publication itself and the other media is that the substance itself is a profit, that is to say, by selling a magazine, you can make a profit.

2. In addition to earning profit by its own value, the publication also relies on advertising and corporate text reporting and news campaigns.

3. Make profit by organizing activities such as painting, calligraphy, writing, etc.

4. Through the network, the development of their own network, through the network and publications to promote each other, you can rely on selling advertising, organizing theme activities, selling electronic publications and so on the profit model.

Two. The profit model of the emerging internet-based network

1. Advertising

Through the homepage, pagination and other places in the form of pictures, text, animation and other forms of advertising, is based on the form of the Web site profit model. Such websites are like Sina. Sohu and other major portals, including some other categories of advertising, such as Baidu to do Baidu promotion, is a new form of advertising.

2. Customer base Information

such as the provision of club form, forum form, blog form and is free mail service form of network companies, they can through QQ, MSN, blog, email, the function of mass, sale or disguised as the sale of user groups in the form of profit, such as the distribution of targeted advertising services.

3. E-Commerce

Whether based on business-to-business or Consumer-to-consumer forms of e-commerce, profits are made by way of fees, and in the form of online shopping, the form of a Web site is made profitable by selling goods or acting as a sales agent. Such forms of web sites like Alibaba, Taobao, etc.

4. Video games

Video game market is a special market, they have two ways to profit, one is through the online selling cards, selling props to earn the game consumer's way to profit, one is directly or indirectly in the game to add ads to earn the merchant's way.

5. Mobile phone

Through the cooperation of China Telecom Unicom value-added services, such as SMS, MMS downloads, ringtones download, mobile internet services, etc. to make a profit.

6. Charging Service

By selling online teaching, billing, online classrooms, membership fees in the form of profit, like 101 teaching nets, 51job, etc.

7. Software, courseware

Make a profit by providing an online update and a downloadable original. Like Jinshan, rising and so on.

8. Agent and sales Service

Through the provision of online domain names, space leasing, hosting and other related services, to make a profit.

Third, the future of the network company of the child class

1. Social demand: At the end of 2005 the national total population of 1,307,560,000 people, 16.17 million people born a year, if we serve children from 0-6 years old, we face the group of children should be in 1617x6 million = 9702 people. But according to the use of the crowd, including parents, Hadzou parents. The form of 1:2:4. The people involved have 9702x7=67914 million. There should be about 9,702 families involved. The current Internet population as of 2007, there are 162 million people. It can be seen that the social demand is very large, and the use of Internet users of the population also in the increase and increase.

2. For crowd analysis

If we benefit from a population of 0-6-year-olds, suppose the 0-year-old child (whose parents are married at the age of 25-30), their parents are aged 25-30, and the parents of 6-year-old children are between 31-36. Therefore, the parents of our beneficiaries should be the majority of the age between 25-36. , these parents should have 90% are only children. In other words, 6 adults, 1 children, the way to educate their own children is not very understanding, coupled with the reasons for the busy parents work, in fact, most of the real direct education is the child's grandparents rather than parents. So we should capture the characteristics of these people:

These grandparents are usually very doting on their children, so they are willing to invest in their children, as long as the children have the benefits of how much money is willing to spend.

Out of doting on grandchildren, both parents and grandparents want their children to receive the best education.

So the group of Children's website should say as long as the average family can.

In short, preschool education, management information, whether from hardware or software needs are very large.

Four, how to apply what kind of profit model?

Now every company is facing the question of how to find a profit model that suits its company, whether it is a network company or not. Traditional industries need to develop new profit models, and emerging companies are looking for a profit model that suits them. Just like China, after the dialectic of time and history, China is now taking the road of social attention with Chinese characteristics, so I think the profit model of the child-like website company should be the profit model with our company's characteristic, the recent and long-term profit development suggestion:

Our profit model I sum up should have the following principles: to absorb the traditional media profit model and the advantages of new media profitability, combined with our actual situation, planning for our own healthy growth characteristics of the profit model.

Developing a reasonable advertising business

1. Advertising on the website

As a media, advertising is still the main way to profit. But it's a question of how we post ads and in what form. My suggestions are in the following ways:

Product Recommendation: We have early childhood education, diet and other aspects of the module, so we can recommend a certain brand more suitable for the form of children. (Of course, we recommend the brand should be strictly inspected), for manufacturers, our accurate customer base, is the best and effective way to promote the market.

Graphic advertising: The form of the small banner of the subsidiary pages, or links, partner links form (involved in the advertising companies can be a wide range.) )

Text ads: Text ads should be targeted to do, each channel ads and channel items corresponding.

Crown Channel: The Channel can do title sponsorship.

2. Online album washing by mail home service. Our users can be registered online-> upload-> free choice of edit-> pay (or free)-> received photos of the process or the use of mobile Internet, text messages in the form of cheaper than the market, home delivery services. (for Flushing, we can work with the washing service provider, of course, the package can be processed mail manufacturers sponsorship, film on the back can be manufacturers sponsorship, built-in paper pictures advertising form can be recovered and won the cost of photos)

Children's head, photos, paintings made of professional books, to do tea cups, clothing, key pendant services. (If we can consider making a music channel, uploading the songs sung by the children, we can make a professional album) we can recommend it, or just do the form of our mall. or link to our affiliated brands. For our commercial profit brand to do a corporate advertising campaign.

3. Targeted key teachers to sign our company system

The system of appointment of child experts can be contracted in a way to contract them to our own (in the form of a film and television company contract artists)

What do our experts do for us?

We are his economic people by selling them in the form of star-building to various radio and television stations to do the parenting knowledge lectures.

The author of a magazine or book publication

4. VCD, Education mp3 recording

Preschool education Class-> We can hold a number of fees for parents, children's knowledge to study cram school, fully grasp the hearts of parents. Using our professional expertise, the promotion will be very effective.

Edit a topic-published book, magazine, newspaper

5. Books

Applying our teacher system, they have a strong knowledge that they can write their professional books. We have the right to issue, copyright, we as their publishers

Our expert system prepares the knowledge of early childhood education, which can be used as the content of our website and can be used as the content of KRP and yoyo. Sell our magazine with professional content through our distribution network.

Newspaper now we've got our newspaper but no profit model, no sponsorship, no ads

6. Recording the teaching of the topic, maintenance of knowledge of VCD, such as the possession of copyright feature films, animated films, cartoons through the television broadcast rights of the purchase, to make a profit. We want to make full use of the resources of our teaching staff (for the production of funds we can consider sponsorship, promotional promotions in other media and other forms of corporate cooperation)

Organize the National children's theme activities, such as painting, singing, dancing, computer operation, etc.

7. We want to do the title of the theme activities, to collect the name of the cost, brand promotion costs. and other sponsors can also participate as an effective advertising campaign

8. To do some family education business in the form of recommendation agent

For families with high levels of consumption, the education of their children is very much in the hope of inviting some very professional staff to the family to serve. Our mission is to recommend these services

For some families of general consumption level, they will more like domestic services, we can contact some professional colleges, secondary schools, as their work intermediary, to promote them out, or for some professional infant care needs, we can arrange professional skills training form.

9. Host VIP Services for online members, such as online video, voice classroom teaching

We can apply the advantages of our network platform, to carry out a fee membership system similar to that of 101 schools, we can provide a daily fixed online video, special services for teachers of phonetics, and cooperate with children's doctors in pediatric hospitals to do the online and fee-based hotline services in child disease prevention and treatment.

10. Game Market Development

Consider doing some puzzle online or offline games. Sales channels have the following ways: Mobile phone download, SMS access, online fee download. Bundled with our magazines, VCD and other media to promote or sell.

11. Naming toys, children's supplies, or toys, children's supplies agent sales

Agents can sell toys, children's supplies (including clothes, cups, quilts, etc.) products. In the form of 2, in the main online, we are in the form of a bazaar, in our sub-brand E-commerce can be directly online, the form of the hotline to return to profitability. In our KRP YOYO, we introduce our accurate consumers through the form of online teachers and articles.

12. Cooperate with milk manufacturer, hold the activity of sending warm and milk to home

This activity I would imagine should follow the following steps:

13. In the website, the magazine, the media uses our child-rearing, the childhood disease expert to publicize the important role which the calcium supplements greatly. Highlight a certain amount of daily demand.

Using the media to promote the milk brand (and our cooperative milk manufacturers)

And the school cooperation, the use of their teachers persuasive, by the line further promotion, and put forward in the form of registration or recommendation, to carry out the delivery of high-quality milk home services. (Note: The home of the installation of milk mailbox, must be professionally designed for children, if cartoon image, and must have our detailed information)

14. Domain Name Consignment business, we can apply for proxy domain name registration business, our kindergarten website domain name registration, by our agent.

Now a lot of kindergartens start to want to have their own domain name, we can through and million network cooperation, or apply for domain name registration services for them, even for all users to provide online domain name registration services. One, for our kindergarten, once registered a fixed own unique domain name, every year to invest. Second, for our children, can also open the blog or the homepage of the independent domain name business. But that doesn't mean it has nothing to do with the 2-level domain name we give you. He just had one more of his own domain name.

15 Leasing Business for free servers

We can also provide some virtual server leasing business, but only if we apply our spare servers