The promotion of social networking platforms

Social networks have in some ways changed the way some people behave online. The network itself is free to share, with the characteristics of the individual as the core, so many people get rid of the shackles of traditional media, make themselves into an outgoing source of information, through the information associated with others, so that a great deal of energy. This is very significant in Weibo and micro-letters.

The power of the individual is weak, and the birth of the Internet makes it possible for individuals and strange forces to converge in a short time, and social networks make this possible. The ultimate meaning of social networks is the orderly, organic integration of the individual scattered in the Internet, like strings of pearls. Finding pearls or fish balls is the key if a social network always lets fish balls fall into the Pearl group, or vice versa. It was definitely a disaster.

It is the core application of social networks that can make the same individuals perfect, and social networks are built on the basis of interpersonal relationships, and users must have the behavioral characteristics of participation, communication and sharing. This type of behavior takes a lot of time. Therefore, to become the core application of social network must have simple operation, high-frequency secondary participation of these two basic characteristics.

In the rapid information flow, the user through the release, attention, follow, reply, redistribution and other users of the association, all of these actions formed a small good communication cycle, a user and another user to form a small cycle, many small loops linked to form a social network. In this process, the recognition and protection of the user's sovereignty is the driving force for the development and continuous progress of many cycles in a benign direction.

Social networking providers have complete ownership of the social platforms they offer, and they pursue long-term expectations, constantly improving the user experience, and providing services to aggregate and cater to users. He needs to be satisfied with the user to obtain long-term benefits, the user is very aware of this. But when the social network develops to a certain stage, the development of the whole platform depends on the user, relies on the user to create the content, establish the relation, to expand outward with the ego as the core. This is when the entire platform's rights are shifted to the user's hands.

Taking Weibo as an example, the mechanism behind the participation of Weibo is actually the improvement of the user's sovereign status. Users can not only publish information, can independently screen the information received, but also through user selection to establish a self-centered dynamic community. The microblogging service provider provides the infrastructure construction, the atmosphere construction, the rule formulation, thus extends the function enhancement and the diversification application is also the user free choice result. Under this foothold the social network platform is essentially a product customization based on user requirements, although some user needs are not very significant.

This transfer of control power brings not only the improvement of user identification, participation and viscosity, but also the establishment of user ownership consciousness. Mature Web users don't like content for everyone, they want what they want to see and understand. At the same time, once the user's sovereign structure is established, the rights and interests of the individual in the social network are tightly tied with the individual, and the user will tend to be real in the platform. Users will also tend to civilization, the so-called civilization is in words and deeds attached to the layer of constraints, resulting in people think that cooperation is better than not cooperation, and the mentality of repeated games to participate in interaction.

It is the user who decides that the social networking platform should be run in a fairer, more transparent way, requiring that the platform provide the rules that protect the interests of most people, and that these requirements will become a user's spontaneous habit as they participate in social networking for a longer period of time. It can be said that social networking platform in the course of the operation to promote the platform of the Government and the citizenship of netizens, this is the social network is very valuable place.