The promotion proposal of the city portal website.

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The promotion proposal of the city portal website.

Www.qd-sd.com

The website launches, soon has the very high popularity, then becomes a brand, is a lot of city sites want to achieve, a launch has a high visibility is unrealistic, but a period of time, this may not be difficult to achieve, and do not need too much capital investment, don't forget, you as a city site, you also have a lot of ready-made resources , such as: Build station system, advertising position.

It is no use to be anxious or to wait, and it needs to be achieved in a scientific way.

First, the issue should be clear before the promotion

1, clear your site positioning

Tip: Regional Portal

2, clear the target users of the site: Who (Enterprise) should be your site visitors?

Tip: Locals (major groups), outsiders, outsiders

3. What will visitors leave on your website?

Tip: Supply and demand information, messages, flea markets and other interactive channels opened.

4. What does your website want visitors to get?

Tip: Different target users want different services or content.

5, your website what will make visitors come again?

Tips: Content, services, or interactive channels or interactive activities

6. What on your website will make visitors stay?

Tips: Content, services, or interactive channels or interactive activities

Second, content/service is the foundation of website promotion

Visitors to the site are no more than the first visit and the people who visit again, and we believe that it is not too difficult to get people to visit your site, the problem is: let these people visit your site again.

1, for the first time to visit

A, the most common way for Internet users to find new sites---search engine

Within half a month of the opening of the website, the Web site login to the most commonly used search engines such as: Baidu, Google, Sohu, a search and so on, and the city site in the development of the search engine related standards have been designed, netizens search such as input and site content related to search keywords, will be ranked in front of the search results.

B, Internet users find a new site The second way---site links

When your site is officially operational, links can be reached directly to your site.

C, netizens discover the third way of the new website--Friend Introduction

For city/County city sites, the regional portal site is less, do a very good site is hard to find, if your site is good, the dissemination will be very fast. Therefore, the city partners do not worry about the site to promote the matter, their own site to become the best local site is the real concern.

D, the use of links

The main is to exchange links with local sites, the better your site, the number of exchange links and quality will be higher.

E, the use of Internet cafes recommended

The use of the home page of Internet cafes recommended columns and advertising sites and site generation system, access to Internet cafes support, so that the Internet Café machine set up the city's homepage, using Internet cafes as propaganda window.

F, Advertising Exchange

Advertising, web site generation, can be used to exchange publicity, but also exchange some prizes, to be used for the site to do the award-winning activities.

2, adhere to the user, so that users often visit

To stick to the user, let it often come, even set as the home page of the computer, * what?

A, a beautiful interface or rich, unique content?

Beautiful interface is someone else on the site has a good first impression of the key, very important, and for the portal, the content is the top priority, standing in the perspective of netizens, useful, fresh information and services is the fundamental.

For the interface, the digital information Harbor design principle is: oneself as far as possible uses the picture, lets the customer advertisement content highlight. This is an excellent gateway design strategy, advertising pictures put on the natural will be beautiful up, in addition, we are constantly revision, upgrade, optimization, and strive to make the interface optimization.

As a regional portal, providing more, more timely, richer localized content is key to highlighting its features and positioning, so content, content, or localized content is the most important.

Content to be updated frequently, content to be localized

Localized, rich, fresh content, this may be other national well-known websites also can not compete with you the key. It's easy to get information on the Web, and your site is unique to your localized content, making it more appealing to target users.

The interaction of the content of the initial priority to support

Visitors want interactive content, they don't want to just look, they want to move, and add something to your site. Therefore, the interactive content must first make a appearance, even if the "false prosperity", the visitors will also play a guiding role, so that the real prosperity, after this, visitors become this part of the update, the content of course, fresh, rich and unique.

The digital harbor will place the increment of the interactive column in the important position.

B, website speed problem

Digital port development also fully considered the speed of the program performance, with the client's advanced server should be combined with the quality of the upgrade. Customers should also deal with the size of the site, a small picture can be controlled within a few k, but there are 40 or 50 k, affecting the speed of the site.

C, the organization of Interactive/award-winning activities

Continue to engage in a number of "interesting small survey, small test", please corporate title sponsorship small prizes (prizes do not have to be valuable, as long as the visitors useful on the line), visitors will often come to see the results, but also introduce friends.

To sum up, the promotion of the site does not have to spend a lot of money, a lot of strength, there are ideas, steps to operate, down-to-earth good website content and service is the foundation of the promotion, this is very important.

Iii. the formation of the brand

The formation of the brand is not an overnight, not a certain basis, not through a period of effort, the formation of the brand is impossible, and after a period of preheating, the site has a reputation for things, this time to consider a brand, but also has a brand conditions.

A, the use of Web site generation system and related departments to engage in some projects, to obtain government support, such as:

Government Internet Engineering, Internet Engineering and education

Hospital Internet Engineering, enterprise network engineering, digital city construction, etc.

B, doing some network activities

such as: XX Digital camera cup "Baby Show" network competition

XX Cup "city image miss" online voting

XX Cup "city Meimei" online voting

XX Cup "web making" competition

XX Cup "network knowledge" competition and so on

C. Participation in some activities

Some of the activities organized by other organizations can be used to establish special websites for their activities and participate in the activities of the organizers to enhance the brand image.

Iv. website launch and promotion schedule

1. Website construction

Time: Half a month

Objective: To enrich the home page, so that the content no blank.

2, the promotion of the initial

Time: 2.5 months

Target：

A, business development on the formal;

B, interactive column popular;

C, the website content daily update;

D, small local reputation;

3. Rapid development Period

A, to engage in some award-winning activities;

B, and strive to cooperate with the Government, to engage in some projects;

C, in combination with the actual situation, to carry out promotional activities and business activities.

This is what I have been using the promotion of the general learning to adapt to ..., my other portal now after 3 months of Hard Day IP has been more than 5W. The local is very well-known!!!!