The promotion "rally" sounded again.

Most parts of the country are suffering from the heat of the August scorching. And the electric business industry "8.15" the Battle of the electric business is also rapidly warming up in recent days. "Financial investment newspaper" reporter found that, from August 12 onwards, including Suning easy to buy, Jingdong, Tencent Electric Quotient, Lok Bee Network and Amazon China and other household appliances manufacturers, have launched large-scale promotional activities, so that "8 15" electric business war is poised to be issued. However, after the last few years, the electricity business endless burning money bloody battle, this year the electric War of the popularity may slightly inferior in previous years.

The promotion "rally" sounded again.

In recent years, with the improvement of people's living standards and the popularity of the network, online shopping has gradually become a fashion. According to China Internet Network Information Center released this year, "2012 China Online shopping market research report" shows that in 2012 China's online shopping market transactions amounted to 1.2594 trillion yuan, compared with 2011 growth of 66.5%. Facing the huge market of network shopping, all the electric dealers regard it as the commanding point of the market competition, and launch large-scale promotional activities to snatch the direction of public opinion and market share.

According to the reporter understand, from the beginning of August, in order to prepare for "8 15" electric business war, the various merchants are more than the strength. Up to now, including Suning appliances, Jingdong, Tencent Electric, Lok Bee Network and the Amazon China, and other household appliances manufacturers, have launched a promotional program, and some of the promotional activities of the electric business has been launched before August 15. Although the electric business war has been less than the previous "War of words", but the promotional efforts are unprecedented.

It is reported that, as the main protagonist of the electric business of Suning easy to buy, in its 4 anniversary, from August 15 to 19th, Suning will be in its online and offline at the same time to launch a full thousand back to the main promotional activities. and to supporting the appearance of the Jingdong, Gome online, such as not to be outdone, reporters from the Beijing-east of the official online to see, it has quietly played "Chinese dream China strong 8 15" products Recommended week promotional page.

According to the Beijing-east side, in order to promote the promotion, the BoE put a value of 1 billion yuan coupons to preheat, the August 15 of the peak of the day of the previous year to buy up to 4 days. In addition, Gome online for the promotional activities, but also launched the "8.15-8.18 Peak strategy", Gome online chairman Lao also personally to participate in the promotion, can be seen its promotional efforts, is unprecedented.

In addition to the Beijing-east and Gome online, the Xun network will also be from 15th to 18th for mobile phone digital, electrical appliances, department stores and other categories of merchandise promotional activities, Amazon China and the Lok Bee Network also launched the comparison activities respectively.

Home Appliance plate or occasion rise

From the performance, it seems that every time the battle of electric dealers, consumers get affordable prices at the same time, many electric dealers also earn pots full of pot. But that is not the case.

First of all, from the price, the electricity business during the war, the real price reduction of goods is not much. The August 15, 2012 electric business War, for example, from a Amoy data shows that the "8 15" the day the real price reduction of goods only 5%. Second, businesses may not be able to make money in the electricity business. In March this year held the "Entrepreneurial Innovation Leadership Forum", Jingdong Mall founder Liu has disclosed last year, "8 15" the details of the electric business war, said the day's losses were more than 200 million.

There are insiders believe that in this year, "8 15" electric business war, ultimately regardless of whichever wins, with the product of the big sell, home appliances manufacturers will undoubtedly become the beneficiaries, so a-share market, home appliances plate or occasion strength.

To this year, "6 18" The Battle of the electric business as an example, this game by a number of power companies to participate in the war once again activated the A-share market home appliances plate. The same day the Shanghai Composite Index rose 0.14%, and home appliances plate rose 1.65%, run to win the Shanghai index 1.51%. Home Appliance Plate 46 stocks, nearly 28 stocks rose, of which gree electrical appliances, Omar Electrical appliances, TCL Group and other stocks in the day there are more than 3% of the increase.

The above analysts believe that for this year, "8 15" electric business War, by a large number of electric companies collectively foil the shopping "festival", can let home appliances listed company again benefit, the most direct performance is to thicken its operating income, so as to improve the performance of the three quarter and even the whole year net profit.