The promotion skill of the foreign Trade website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Speaking of overseas website promotion, perhaps everybody also will not be unfamiliar, here also has many to do the foreign trade, does the English station friend. Generally speaking, overseas promotion mainly has these promotion way, for example: business-to-business platform, email marketing, international exhibition, Yellow Pages directory, merchant community, etc. However, the experience of foreign trade promotion friends may find that they are generally under efficiency, input-output ratio is not high.

For business-to-business platforms, many export-oriented companies tend to promote business-to-business websites. In fact, first of all, not all products are suitable for business-to-business platform (Alibaba, motor mp4), in addition, passive promotion of the effect of their own difficult to grasp; the biggest problem is the homogeneity of the competition is serious, the way to lower prices to reduce profits. Many foreign trade enterprises rely solely on business-to-business, and finally die a lot.

Besides email marketing, the spread of spam has threatened the bottom line of business trust. It's a thankless way to collect emails from foreign buyers.

Other ways of overseas promotion I will not be one by one analysis, then there is no efficient overseas promotion methods? Of course, as you certainly know, that's search engine marketing.

Search Engine Marketing Advantages, I have a brief overview of this: Search engine universal applicability, according to the statistics of 85% of American netizens first choose to use search engines to find information; In terms of the perception of the search engine, overseas businessmen know more about Google than Alibaba; others include Low-cost, Target precision, predictable and stable results, and so on.

As we all know, SEM includes SEO+PPC, which PPC due to the choice of keywords, investment time, cost control, copy writing and other aspects of the constraints, I will focus on how to use SEO efficient overseas promotion.

First, talk about the general SEO. Early, the study of good goals and long tail keywords, the station to plan the site structure strengthen the internal cohesion, after the good, fresh content regularly updated, and then, constantly digging out valuable external links, the follow-up is the site to nurture, for example, through the Flow monitoring tool analysis of the changes in the station and the user experience on the site reorganization. Overall, the main point is to pay attention to both internal and external repair, but definitely not just keyword ranking.

I am here for an example, I have a customer to do foreign trade products, built an English station previously found a SEO company to do Google keywords ranked one months to do up, the flow can also, but a few months down a inquiry has not. What's the problem? I will not give the direct answer, I want to explain is to pay attention to conversion rate. Doing SEO General is just the first step of effectiveness. How does that improve effectiveness?

That is to grasp the specificity of the English website.

First, the priority to choose Foreign domain name registration and host provider. My client was registered for purchase in China. Why should priority be given to foreign countries? In fact, considering the target customer's browsing speed, DNS resolution, export bandwidth restrictions will be a site's life. As we build English stations, generally choose GoDaddy application domain name, ixwebhosting purchase space. In fact, it is not expensive, some people are afraid of trouble. If you are targeting different country markets, it is recommended that you use a country domain name, such as. co.uk.ca.com.au but generally not recommended. US

Second, the Web page design to meet the foreign user browsing habits. I will not damage my client before that station design, Europe and the United States advocating simplicity, individuality, refactoring, rigorous style of the page. For instance, Facebook.

Third, content normalization. The most basic requirement is that there is no grammatical errors and misspelled words, then we should quit Chinese English, into the context, not all the thousand, content to enrich and not cumbersome.

Four, website Trust degree. In fact, the first two points have been included in the trust, and today we have to pay attention to a few notes on the page, in my blog has also introduced the English site can not be ignored six pages, such as: AboutUs, PrivacyPolicy, FAQs and so on.

Five, have the copyright consciousness. Foreigners have a very strong sense of copyright protection, if you wanton infringement (copy article), the occupation of brand name benefits will receive a certain degree of warning or punishment (server space is closed). So, if conditions permit, hire a foreign website lawyer.

Googleyahoomsn not necessarily set up. Search engine occupation share does not necessarily with your product search market directly proportional; SEO must not necessarily stare at Google, some countries have regional search engines, South Korea naver.

Apply these six points to the general operation of SEO before, your site can be basically harvested, the effect is also obvious.

But some people also worry about, Chinese SEO how to transform to English SEO? Just like point Stone Forum English SEO version has discussed the "English SEO difficulties in the end where"? In other words, how to reach a certain level in the English SEO field?

I summed up four points and breakthrough countermeasures: Language differentiation (learning English is the basis), the lack of original content (good at imitation and innovation), high-quality English Resources mining (continuous accumulation and exploration), thinking mode (in-depth English site in the hinterland).

I think from these four points breakthrough, should be able to deeply understand the essence of English SEO. To a certain extent, your overseas promotion strategies and ideas will be sublimated, efficiency will be doubled. Is this the end of the English SEO? Next share below how to make overseas promotion efficiency.

With the help of web2.0 seo. I believe that we are not unfamiliar with the web2.0 site, generally speaking, they are innovative strong (some people), the weight of high (search engine ranking good). We use a circuitous tactic to expose them first. The following web2.0 standard websites are very representative.

SMO obtains a complete set of methods for public communication through social media, online organizations, and community websites. In other words, he has integrated some popular web2.0 websites for media dissemination. It doesn't look like SEO, actually.

Do not know that everyone familiar with Competerank and pagestrength, they are new Web rating tools, similar to Googlepagerank. The difference is that they are not based on external links, but social media.

In addition, let me talk about the SEO2.0 and vertical search that cannot be overlooked. ...... Although SEO2.0 is still a new concept, vertical search is not mature, but I think their development prospects are very clear, SEO should walk in the forefront of exploration, more than others to succeed a step faster.

The last two words: The details determine success or failure, attitude determines everything, opportunities everywhere, innovation easy to win.

Webmaster Query tool: http://tool.admin5.com