The property market frequently appears 0 transaction price decline has not reached the expected

"0" Frequent price declines have not yet reached expectations of the market to activate the opening of the real estate Xinhua News agency reporter Ye Feng recently, some places of the new house, intermediary ignored, or even "0" phenomenon.　　The continued slump in transactions has become a major problem in some local real estate markets. This stalemate has been maintained for more than two months since the new round of regulation. At present, speculative investment demand has been temporarily curbed, but the long slump in turnover is not normal after all.　　The question is: How to break the deadlock? "0 Turn" refracted what "May a single did not do, June only made a single lease, these two months can only take 1500 yuan of basic salary."　　July 3, Shanghai Minhang Seven Bao plate a second-hand housing intermediary salesman told reporters. The "0 pay" in the field of the primary room also appears everywhere. In Beijing, data from the local real estate transactions management Network show that there were 0 deals in 147 buildings in Beijing in early June. In Shanghai, the China Index Institute's monitoring of the city's 456 items sold in June showed that as many as 66 projects were zero for the month.　　In Shenzhen, many villas and other high-end housing has not sold a set of two consecutive months. Analysis of the China Index Institute shows that 0 of the real estate can be divided into several types: first, "do not worry about selling", this kind of real estate early deal better, high price operation; the second is "still rising", real estate prices bucking the rise, some villas are up to 20%; three is "more expensive", the price is significantly higher than the surrounding property;　　Slowly sell ", that is, the sales situation has been poor items, five is" not much ", that is, the end of the sale of the project. "0" Behind, is the property market continues to slump. According to statistics from the China Index Research Institute, 29 of the 30 cities surveyed in May have fallen on a month-on-month scale, with half of the city turnover falling close to or over 50%.　　In June, most city turnover fell further on the basis of May. Behind the "0" is the continued wait-and-see of buyers.　　A recent survey of home buyers by the China Index Research Institute found that two quarters of people who intend to "step up buying" were only 8.3%, well below the 17.5% level of the first quarter, while those who "delayed buying" had 20.9%, 5.6% per cent higher than the first quarter. "0" seems to be a "tacit understanding" between developers and the market. When the deal was cold, the housing supply was also significantly lower.　　In Shanghai, for example, Shanghai "online real Estate" data show that June Shanghai launched only 512,500 square meters of new home, the chain down 46.3%, is the online real estate statistics in 5 years of the same period since the lowest level. "We generally delay the construction, postpone sales to ease the financial pressure brought about by the market," said one of the leaders of a medium-sized Shanghai house.　　He decided to postpone the project to the end of next year. The decline has not yet reached market expectations in some parts of the city housing prices have fallen to a certain extent, but is not "aFall ".　　Even if the fall, but also more in the first quarter of this year on the basis of a small fall, compared with the end of last year's housing prices are still higher than a section, and the individual areas of house prices are not obvious loosening, or even the contrarian. For example, Shanghai Second-hand Housing Index Office report shows that June Shanghai second-hand Housing price index of 2,565 points, down 17 points from last month, the chain down 0.68%. This is the Shanghai second-hand Housing price index since March 2009 after a 15-month rise after the first retreat. In Changning ancient North, Putuo longevity, such as investment in the plate, June also emerged a number of "special sale" room, some of the house or even a decline of 15%-20%. Shanghai Outer ring prices were relatively volatile in June, falling by more than 1% per cent, but the average price of housing in the 9 central districts of the high-priced residential area was only 0.4%, with a small increase of 0.12% and 0.11% in Luwan and Jingan.　　Statistics published by the Beijing Bureau of Statistics show that May Beijing's housing sales price chain fell by only 0.1%. Why is there such a rise and fall, a cover-up or even a reduction in real ascension? Gu Wensheng, assistant general manager of Ka Wah (China) Investment Co., Ltd. the market is still in the downward process, has not reached the bottom, now push the new disk has a high risk, "if you reduce the price of 10% sales, but then someone may drop 15%, 20%, so the first sale of the business is very embarrassing." "Yong Qing Housing Company general Manager Chen that the listed housing Enterprises quarterly, six months and so there are shareholders of the surplus pressure, and therefore will selectively reduce sales," Generally speaking, the current housing capital flow is no problem, not to be forced to need a large range of price promotions. "How to break the market deadlock the findings of the China Index Institute also showed that in the two quarter, the number of people who thought prices would" rise slightly "was 11%, well below the 34.1% in the first quarter, while the" small drop "of home buyers was 39.2%, well above the 19.8% in the first quarter.　　It can be seen that the new round of property control policy Implementation two months, the market's confidence in the regulation of new policies is increasing, the expectations of a reasonable correction of house prices are strengthening. How to break the deadlock at the moment, activate the property market?　　Insiders analysis, the intrinsic factor is the developer's funds. Data show that the first quarter of the listed housing business activities Cash flow net amount of 41.858 billion yuan, is expected to two quarters after the developer funding gap will be enlarged.　　At present, the listing refinancing is almost stagnant, personal credit is also continued to tighten, if the housing sales area continues to fall, the developer's capital face and the pressure of price sales will be further increased. The external factor is the enforcement of the regulation policy. "To shorten the wait-and-see period, the local government should urgently introduce regulation rules, increase the handling of illegal acts such as hoarding and hoarding, and increase supply", a head of the Policy Research Center of the Department of Housing Construction said recently. Shanghai Municipal Housing Security and Housing Authority of the relevant officials have also bluntly, the current number of developers of the pricingStrategy is problematic, developers need to adjust their mentality, recognize the trend, reasonable pricing. Some insiders also believe that "the city" directly affect the "real estate" expectations, the current activation of the property market is to resolutely curb the rapid rise in land prices momentum, and "flour" price reasonable drop Drive "bread" price downward.