The pursuit of small and beautiful, mushroom Street at this stage can only do good quality

　August 21, the famous shopping guide Mushroom Street issued after the plan and strategy, Mushroom Street has been transformed by shopping guide website to become a female electricity business site, this transformation for Mushroom street, of course, is a historic moment. Only after the fate of Mushroom Street, now who is not easy to comment, and Mushroom Street twin brother "Beautiful said" also in the transition, the goal is consistent, that is to create a successful female electric platform. To be sure, beautiful said and Mushroom Street transformation is passive, Taobao blocked and restrictions, so rely on Taobao shopping guide site has to change the way to survive. or be acquired, or shut down, or transformed into an electrical dealer's website.

The pursuit of small and beautiful, mushroom Street at this stage can only do good quality

Beauty and Mushroom Street are in the initial stage of transformation, not so much money into, and for how to run a good female electric dealer, tell the truth also have little experience, still in the stage of water test. Mushroom Street Now the number and type of products can not be compared with Taobao, but said Mushroom Street can pursue small and beautiful, and strive to first do good quality, including product quality and after-sales service. Beauty said, Mushroom Street, such as shopping guide site not lack of female users, the key is how to improve the purchasing power of users. In the strength certainly than Jingdong, Taobao and other large electric platform, but can focus on small groups, good service such groups can also be profitable.

Female electric dealer, Mushroom Street is good at analyzing female consumer groups

The female shopping habit and the male have the obvious difference, many women when shopping, often does not have the accurate goal, likes to go to where to stroll. Beautiful said, Mushroom Street page Design also embodies this point, there is no main navigation, only commodity categories and labels. Since it is the main female electricity quotient, then must analyze the female consumer group, subdivides roughly may divide into such several kinds: in the school student, the working woman, the family female and so on. can also be divided according to age, such as: Girls like what style of clothing and jewelry, 90 after the pursuit of what kind of clothing style. These all need to do market research, or do survey on the website.

Forced helpless, Mushroom Street chose an uncertain road

Whether it is beautiful, or Mushroom street, in fact, all belong to Taobao guest type of site, but a large Taobao guest, Taobao blocked Taobao guests, can be said to be xiemoshalv. Taobao itself can not be from Baidu and other search engines to obtain traffic, because Taobao blocked Baidu, the reason is unknown. Mushroom Street was forced to transform into a female electric business platform, it is helpless to do, but do electricity business can be said to be a blessing, perhaps this is an uncertain future, of course, may be a road. When it comes to the core interests of Taobao, Taobao guests naturally became Ali's opponents, not the former partners.

The transformation of Mushroom Street may not be a good chance, but the Tiger street and Beauty said, had to choose a way. Female consumer groups are the main force of the electricity business, at present there is no first-class female electric dealer website. Believe that beautiful said and the transformation of Mushroom Street so many electric dealers see the potential of the female electricity market.

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