The rapid development of China's Cross-border electric power industry has become an effective way for China's foreign trade transformation and upgrading

Cross-border e-commerce is a new mode of trade in which China's production and trade enterprises will display, negotiate and deal with each other in the traditional trade by means of electronic commerce. At the same time, it is also an effective way to expand overseas marketing channels, enhance our brand competitiveness and realize the transformation and upgrade of our foreign trade.

The rapid development of cross-border electronic commerce has aroused great attention of government and business circles. July 26, 2013, issued by the State Council of the State to promote the steady growth of imports and exports, the structure of a number of views on the development of Cross-border E-commerce put forward a clear request. At present, China's cross-border e-commerce development is rapid, features prominent: First, a large number of new business entities emerged. According to incomplete statistics, the platform has more than 5,000 enterprises, the territory through various platforms to carry out Cross-border e-commerce business of foreign trade enterprises have more than 200,000; second, the rapid expansion of trade scale. It is estimated that the 2012 national Cross-border E-commerce turnover of more than 200 billion U.S. dollars, including Cross-border E-commerce retail exports exceeded 15 billion U.S. dollars, the growth over the previous year over 30%, far higher than the same period of China's general trade growth level. 2013 and 2014 will continue to maintain this trend, the potential for development is enormous; third, small and medium-sized enterprises to engage in cross-border trade threshold lower. Small and medium-sized enterprises to establish direct foreign buyers of international marketing channels, reduce transaction costs, shorten the operation cycle. It is estimated that at present each year in the Cross-border E-commerce platform registered new operators, small and medium-sized enterprises and individual merchants have accounted for more than 90%; Four is the emerging market has become a bright spot. Brazil, Russia, India and other emerging market turnover significantly increased, for many Cross-border E-commerce retail export platform for the rapid development of an important contribution to the five is the small size of imports, large export scale. Imports of goods, including milk powder, such as food and cosmetics, such as luxury goods, small scale, export commodities mainly include clothing, jewelry, small household electrical appliances, digital products, such as consumer goods, large scale, rapid growth every year.

The same year August 21, in order to encourage enterprises to use cross-border e-commerce to expand foreign trade, the State Council forwarded the Ministry of Commerce and other departments to formulate "on the implementation of Cross-border E-commerce retail export Policy" (Kwok 2013]89), in view of the restrictions on Cross-border e-commerce Retail export development of outstanding problems, It proposes to support Cross-border E-commerce development through six measures such as customs, quality inspection, taxation, foreign exchange, payment and credit. This opinion has been implemented in conditional areas nationwide since October 1, 2013, in which policies and measures to encourage enterprises to carry out cross-border E-commerce retail exports and to incorporate retail exports into trade statistics are generally welcomed by local and business communities.

At present, all over the country is actively studying the formulation of implementation plans, the introduction of supporting policies. For example, Hangzhou in Xiacheng District established cross-border Trade E-commerce Industry Park was officially opened on July 8, 2013, in the park to achieve customs clearance, inspection, such as the full flow of customs clearance services. With the implementation of various programs, the new customs regulatory model and export tax rebate policy will better promote cross-border E-commerce retail exports, the future Cross-border E-commerce retail exports are expected to appear more rapid growth.