The reason why the White Crow summed up the early failure of "stroll"

In the 2013 annual meeting, the Electric Business Shopping Guide website "stroll" founder White Jay in the Mobile Electric Business forum revealed that stroll in the early stages of development encounter several problems, from last October began to lay off workers, from 60 to 30 people. He himself also faded out of the day-to-day operations.

White Crow Summary, stroll in the early days of development encountered several problems:

First, enter the electrical business shopping guide Industry time is not good, entered the beautiful said, Mushroom Street and other sites, occupy a larger market share.

Second, every founder is "Rich second-generation", see the long-term, but did not see the immediate. All the founders were born in Baidu, Alibaba Group, Yahoo and other companies. "We analyzed the future of the market development, analysis of how Taobao next to face, but we do not want to understand the next 3 years, 3 months how to do." ”

Third, the three partners are products and technical origins, no one has marketing, operating experience. And the focus of the electric business Shopping guide product is marketing and operation, three partners are not good at it.

Four, when the team just formed, did not accept 9 million dollar financing. and the product on-line, the financing environment deteriorated.

In the absence of sufficient funds, the founder made two decisions: first, layoffs, from 60 people to less than 30 people. The second is differentiated positioning, transformation to do a quality shopping guide small site, down from a small entrepreneur began, this direction to now have not changed.

"It's a great learning process for me," he said. I feel that my harvest is very big, more than I get 10 million, 20 million dollars to gain greater. Said the white Raven.

Stroll in January 2012 on-line, is an electric business shopping guide website, the founder includes pays treasure former chief designer White Raven, pays treasure User Division original head Chan Zhirong.