The relationship between website construction and network Marketing

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The relationship between website construction and network marketing can be explained as follows: Website construction is the foundation of Network Marketing, network marketing is the upgrade of website construction. No website construction, it is difficult to carry out network marketing, no network marketing, website construction is meaningless. In layman's terms, website construction is to do the website, network marketing is to do a good job of the site to sell out, so that more people to see.

From a technical point of view, Web site construction is obviously difficult, because it involves technology, from design to production to the program, each link involves a lot of technology. Web design involves software such as Photoshop, Flash, and so on. The process involved in the production of HTML, CSS, JavaScript and so on. Program link depends on the Web server environment, mainly PHP, ASP, JSP and so on. It can be said that every aspect of the technology requires a lot of time to learn, to practice. It is obviously difficult to be proficient in every aspect. This involves a question: if someone wants to do a website, is it nearly impossible? In this case, there are two ways: one is to outsource, to network companies do, they have a professional team. But the cost is high. Second, the use of a can integrate design, production, program software to do.

The CMS was born in this context. CMS is the acronym for Content Management System, which is the contents management systems. CMS is the integration of the design, production, procedures, a system, not software, is a system. The most powerful place for a CMS is to simplify the most difficult part of the process. The CMS is typically a template engine. The template engine transforms the template into a generic HTML page. In the CMS template, the tag is included. At present, there are many CMS providers in China. Among them, the PHP language of the CMS, dedecms ahead of other CMS. DEDECMS Chinese name is a Dream Content management system. DEDECMS built-in a powerful template engine system, powerful and easy to use. Zimau uses DEDECMS to make several websites, the effect and good. Zimau recently wrote about how to use Dedecms to make a Web site.

So, under the support of CMS, website construction becomes simple and easy to do. In this way, the Internet world, the site is more and more. Not only a large number of Web sites produced by the CMS, there are a lot of blogs and so on. Web sites on the internet increase speed unimaginable. In this case, search engines came into being. Very simply, how can netizens find what they want in so many websites? The answer is the search engine.

Search engines use its spider crawling program to travel around the internet day and night, searching for new sites along each link. Then the spider found a large database sorting. Then use a mathematical formula beyond the imagination to figure out which sites are ranked in the top of similar sites. When a user enters a keyword in the search box, it gives the user a page of the corresponding keyword in a few seconds. For example, when the user on October 26, 2008, in the Google search box to enter the "Qi Mao Duck", Google will find 585 results in 0.28 seconds. It would say, "There are about 585 results that match the Zimau query, and the following is the 第1-10 (0.28 seconds of search)".

What is the meaning of this remark?

First, on October 26, 2008, Zimau this keyword in Google's data a total of 585 results.

Second, 585 of the results, Google according to its unique mathematical formula (this mathematical formula involves Google's ranking algorithm), give each page of the ranking order and the overall ranking order. Because the result of the search engine is 10 per page. It must decide which page will be ranked first in 585 results and which one will be the last.

Okay, here's the problem. What if the key word is "flowers"? is "cosmetics"?

1, search These words users are likely to buy flowers, buy cosmetics, buy weight loss products and so on.

2, sell cosmetics, weight loss products, flowers sellers how many?

3, in the Internet users use the search engine environment, the search engine results in the first page of only 10 items, the seller how to display their products to the potential purchase of the user is the buyer?

I know you've got it. This is the search engine's service provider to make money secret. Baidu, we have to use several times every day Baidu, what it take to make money? But it has been listed on the Nasdaq, about 250 dollars per share. Google, also used every day, its stock is about 600 dollars per share. Why are the market capitalisation of these search engines so high? The answer is simple: netizens use it every day to search for things they are interested in. In order for their products to be more displayed to users, sellers must go through two ways:

1, for Google to the natural search results ranked on the left side of the search engine, do their own site optimization work. That is to do their own site more in line with Google's ranking algorithm. This is the network Marketing search engine optimization, referred to as "SEO."

2, for any search engine is effective is paid to the search engine, let it artificially row to the front or even the first place. This is the search engine advertising, referred to as "PPC", network marketing, an important method.

Network marketing is like this, in the site too many cases, a site ranking to the front of the search engine. Of course, for different keywords, different sites, different products, network marketing methods are different. Overall, search engine optimization and search engine advertising are the most common.

This article is too long, not conducive to reading. That's it. Finally, say, when you use Baidu, in the results of the "promotion" when the word, this is advertising, point to the results, Baidu income, advertising businesses pay fees. When you use Google, the result on the right side is advertising. One of the important thing about Google to get people's respect is that it separates natural rankings from paid rankings, and Baidu blends in.

Zimau long-winded too much, I hope this article on the website construction and network marketing interested friends help. This article is original, the copyright belongs to Zimau All, reprint must indicate the origin of Qi Mao duck Taobao Open Shop, and add links.