The revelation of Distorted books ' best-selling list to Seoer

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According to the "Beijing Business Daily" published in the book best-selling list of books is alleged to be seriously distorted: version of commercial gun manufacturing illusion, "disclosure:" When and Jingdong (book best-selling rankings) list is not a publisher artificially concocted, "the rate of 70%."

Distorted book best-selling list has become the focus of domestic media attention

The original tangle in the rankings is not only stationmaster and Seoer, to believe in "brush more best-selling" book Dealers do not count the cost of the brush rankings, the vast majority of economic strength, tangled in the search engine keyword ranking of small and medium-sized webmaster, seoer are "dwarfed", the seoer most play a little " Content meaningless interspersed keywords "website garbage content and the site outside the garbage link, the most is a little money brush Baidu Lenovo Word Search (Baidu drop-down box), brush those" underachievement "" 11-bit phenomenon "keyword ranking.

And those publishers will be much more generous, in order to induce readers to buy their own books, constantly on-line, online to buy a variety of books best-selling list rankings, 50% discount to the electricity dealer, 65% of the price to recover, the promotion of the cost of all the money, is completely "knock teeth and Blood swallow", and has formed a complete set of mature extension of the operation mode " (in order to make the new book as soon as possible, ranking rising) have to register more accounts, to increase the amount of the list, while desperately write praise, Chong five-star, resulting in a book is due to the expansion of influence and gradually reach a best-selling illusion.

We can find that these booksellers "fake" the purpose is very clear, the reason they aim at a variety of books best-selling rankings, because these large and small brands on the list of the vast majority of potential target users, long-term attention to these lists of readers often rely on the list recommended to buy books. The inspiration for small and medium Web sites is that publicity is always necessary, but not in search engines a tree hanged, "all eggs can not be placed in a basket", to continue to find more likely to promote their sales of promotional media-perhaps, such a way more targeted.

And even in the "buy list" process there is a lot of learning, to really "create a book is due to the expansion of influence and gradually reach the illusion of selling", and ultimately to "expand the influence and gradually reach the best-selling" purpose, those editors have to "real singing", racked their brains to dig out the flash of the book, and strive to find these new books more relevant to the reader's selling point, to promote, causing users to pay attention to and even users to participate in interaction.

This can give seoer two points of revelation. First, even these publishers out of the cost of marketing "money to buy a yell" must be carefully planned, overall co-ordination, "will be the whole process of operation is very exciting", network marketing competition is evident. Not to mention our Seoer or general network marketing personnel more free promotion, must pay more attention to planning, more detailed study of user psychology, can truly achieve the promotional effect we pursue. "Everything is in advance, but not in advance."

Second, although we cannot "buy a list" like a publisher, but even the people who spend money to "buy the list" are so racking their brains to make comments to really promote the effect of the situation, we can not do that kind of "content meaningless interspersed keyword" of the useless, must really grasp the forum, blog, Microblogging and other network media users with strong interaction characteristics, constantly create new, to meet the content of netizens, give full play to "Web2.0 is more focused on the user's interaction, the user is not only the site content of the browser, but also the site content manufacturers" role, "not fine, not sincere, not moving" content to win the reader ( This is the Baidu official emphasis on "content gain", and not just for the "hair outside the chain" and "hair outside the chain", but through the unique content to attract netizens attention, and then attract users to participate in the topic interactive discussion, this is the real success of the promotion.

And 10,000 steps back, even if only from the point of view of the "outgoing chain", only those carefully prepared content may win more users ' attention, only to truly achieve the "quality of the chain to lead the spider" SEO purposes-to know, like people, search engine spiders are also like lively, where lively it is biased to where to gather.

Finally, regardless of the amount of "selling list" behavior "Wang New Year, less than one year" marketing results show that all marketing to the end must be content marketing, do not put users as fools.

The report of the publishing house staff Xiao Li said: "Buy more and more become a thankless thing, a book good, or to rely on the content to speak, rely on readers to judge, publishers can not really reverse the market." ”

"Publishers can't really turn the market around", let alone seoer, who must look at the search engine's wink. So the Seoer, who are also obsessed with keyword rankings, must learn from them. Yes, including SEO, a variety of website marketing promotion is very important, but more important is the site's unique content (service mode), if there is no other people feel useful content (services), even through a variety of marketing means to deceive others, it is impossible to really keep people.

"Warning, after the car," so all stationmaster, seoer must calm down, to "sit on the bench for ten years cold" mentality constantly create their own original content (unique services), plus the appropriate means of promotion, training their own site's core users, can really win their own site.

This may be really difficult, very remote, can not see the success of the hope, but after all, has been on the right road (this article by SEO Yunnan original starting, copyright, Wenzing, reprint, please use the link form to indicate the article starting source http://www.gouyn12.com/seogw/216.html).