The road of the 2015 O2O will continue to deepen and explore, competition intensifies

The 2014 inventory has not been fully completed, and 2015 forecasts have poured in. 2014, O2O is the scenery infinite, but hot a whole year of o2o,2015 year will still be hot? O2O the "revolution" of the industry can continue? People also optimistic about the O2O model to further upgrade, landing? Does the mobile internet age hatch trends, opportunities and O2O participation?

What will happen to O2O in 2015, and then look down.

One, mode: O2O continue to penetrate the industry, the level of competition upgrade

In the trend forecast of the 2015-year O2O, there are many views and difficulties in unification, but to sum up, there are two major factions.

First faction: Calm pie

This faction is not not optimistic about the future development of O2O, but for the 2015-year O2O trend, they are more calm. O2O in many industries after a year, there may be a little cooling, or more precisely, the 2015 O2O trend will be relatively rational, and even some O2O enterprise failure cases.

Since the media author put a chestnut, O2O Enterprise's "burning money is to attract users to participate in, and burning money after the real can precipitate the user scene to be able to continue." In the 2015, O2O Company will transition from burning money to scene competition. The 2015 O2O scene will be from the simple rough to the gradual subdivision, will be born more let the Humanization subdivision application. In other words, the O2O represents the two ends, from the previous simple rough contact, along with the product technology development and precipitation, will extend more in-depth cooperation scene. ”

Ray Technology founder Luo that O2O in 2015 will enter a new stage, it is no longer a concept, entrepreneurs and investors to tell the O2O story is outdated, because O2O is already ubiquitous, all mobile internet business is O2O. Therefore, the 2015 O2O will be a step, infrastructure competition stage has passed, the beginning of the comprehensive war, the industry market segment appeared phenomenon-level companies, O2O War into the 2.0 era.

Obviously, this kind of competition is more in-depth, like a master, no longer is a simple moves gestures. This may affect specific industries. For example, catering, community services and other fields, O2O concept quickly heated up, many restaurants or laundries do not know how O2O how to operate, was coerced into the 2.0 era. Due to the lack of mature industry templates and simple and easy to use intermediate platform, O2O the first wave of entrepreneurs, will soon face difficult challenges. This round of shuffle is not the resource integration or industry power structure changes, but the emerging market in the stone crossing the inevitable price.

Second faction: Fiery Pie

This faction continues to bullish O2O in 2015 years still "fiery", of course, optimistic is not blindly optimistic. Their rationale is based on the fact that the concept of O2O is being contacted, understood and recognized by more people, leading to the introduction of specific and large sectors of the transition space. This view is logical and reasonable.

Jing Dong O2O Logistics Planning director Roheilin that 2015 O2O will remain the UHF vocabulary of the Internet. Because it's the only topic that can bring both traditional and online e-commerce together, and the topic capacity is big enough.

The view of the media man Mengfang is similar to that of Roheilin: O2O is a very grounded concept that permeates every aspect of my life. It is also not a new word, but this concept in the network is increasingly developed, people's life style and life attitude of the profound transformation of the social environment is stimulated new vitality, it is therefore O2O will bring a number of industries new development vitality.

As the media author of Old Li, the prediction is that the 2015 O2O model will be in a variety of traditional industries in a large number of landing applications, the emergence of many successful cases. Companies that embrace O2O will reap the rewards of a paradigm shift. And more still on the sidelines, even the mobile internet is still blind to the enterprises will face a more severe impact. In this sense, O2O will be the subversive of these businesses.

"Calm" and "fiery", just an adjective. The two factions have one thing in common, that is, in 2015, O2O will continue to deepen the industry transition tide, and O2O competition level will be upgraded. Gimmick or "Smash money" This initial competition means perhaps no longer main, the application scenario, the service experience, the resource integration and so on may be the necessary armaments.

Second, the capital: Investment direction unchanged, specific project discretion

According to the data of the Qing branch, the investment in 2014 exceeded 300 billion yuan. How many of these 300 billion dollars have been invested in the O2O field of business? It may be difficult to make it clear because there is currently no authoritative standard for defining the O2O business. However, Zhang Mengmeng, a wealth management analyst, believes that the hottest industries in recent years have focused on four aspects of big consumption, health care, TMT and clean technology. And these hot investment areas are more or less the infiltration of O2O mode.

Sequoia Capital, for example, in 2014, more than 70% of the investment in the internet nature of enterprises, which have a lot of O2O projects, such as wheat commune, to Xi, hungry, the United States and so on. Not only Sequoia capital, in 2015, there will be many investment agencies will continue to pay attention to O2O projects and enterprises. Jia, general manager of Deep Venture Investment international, said 2015 will continue to focus on vertical social, electrical, O2O and internet finance.

Although O2O will appear "dead batch" phenomenon, but no matter how the capital to O2O understanding, 2015 investment direction will not be too big change, the mobile Internet field will continue to be hot, O2O is still one of the sought-after investment directions.

Related to specific industries, such as Internet health care, whether domestic or foreign, the capital market will continue to increase investment in this area is almost a foregone conclusion. According to the famous American Internet medical incubator Rock Tiyatien Annual report, the total amount of Internet medical investment in 2014 exceeded 4 billion U.S. dollars, this figure in 2015 will continue to grow.

In short, capital may be considered in the face of specific O2O projects in the 2015, but from the overall O2O development trend, capital will continue to be "generous" to O2O.

Third, entrepreneurship: Mobile interconnection Dongfeng Still, O2O entrepreneurial opportunities still exist

A long time before the public view of the Innovation Factory chairman Lee Kai-fu Kaifu in a recent event published the main title of the "digital revolution: The Golden Age of innovative entrepreneurship" speech. Among them, he pointed out that the next 5 years, with the Internet of things, the arrival of the era of large data, will bring huge entrepreneurial opportunities. Before long, Millet Technology founder Lei in the middle-and-middle mobile Internet conference, said young entrepreneurs two direction two, one is mobile Internet, the second is smart home.

O2O is one of the myriad opportunities created by the mobile internet age. Take a chestnut. In this analysis: with the rapid increase of online traffic cost and user cost, the dividend period of the mobile Internet is nearing the end, and some O2O projects started by big companies sitting on huge traffic will have some influence on the former entrepreneurs. The opportunity for O2O entrepreneurs lies in the value of spadework, dirty, or a single vertical subdivision that the Giants are unwilling to do. Luckily, the Giants are unwilling to do so because they are too tired. More willing to use capital access to control the game. It cannot be said that the newly launched O2O project in 2015 did not have a chance, but 2015 has come to the stage of commercial model verification, there will be more than 2014 O2O start-up companies, and the real suitable companies will be better developed.

Trend trend, for entrepreneurs, to participate in this era is important. In the 2015 O2O entrepreneurial process, believe that no matter is indomitable fighter, or Mastermind wise, but also in the entrepreneurial dream to achieve the way to make various attempts.

Iv. 5 Major Industries: The road of O2O transformation continues in the exploration and deepening

2015 O2O in the end, only in-depth specific industries can really grasp the development of O2O Pulse. Here, List 5 representative industries for reference.

Catering O2O:

Wu Yunji, the media author, says that throughout 2014 of the catering O2O market, despite the big moves, the overall looks like a year of obscurity.

With the catering O2O mode of more and more mature, homogenization more and more serious, from light to heavy development path just can let more capable catering O2O service providers to establish technical barriers. In addition to logistics, catering businesses themselves and information technology has become the next major development direction. Restaurant business management, will be through the terminal intelligent hardware and software equipment began to realize information. The 2015 catering O2O may enter the next era: the Big Data age. Its category of vertical, brand personalization, coupled with the Internet era line under the online marketing model, so that more small and beautiful food and beverage enterprises quickly developed.

Community and Home Economics O2O:

Ningjie Network, Zhou thought 2015 community O2O concept will be clear up, such as Community 001, Shun Fung Hey shop will be differentiated. Color life, ding dong community This is the real Community O2O project. Community O2O divided into the upper and lower half, the first half is to obtain data, the second half is the integration of service resources to build business model. Community O2O is a product that serves light social services. The estimated community O2O will find the second-half position in 2015: the real estate market.

What about domestic O2O that are closely related to the community O2O? To give a chestnut forecast, 2015 domestic O2O industry will not have blowout development, this is because the domestic industry itself in the information field of backwardness, and the current Chinese service industry is a very typical non-standard products. Therefore, the company will have a better future. In the 2015, the cycle of user, precipitation and optimization of service flow may be the important task of these domestic O2O players.

Electric dealers and retail O2O:

2014 is considered to be the first year of retail industry O2O, in the face of the menacing electric power quotient, the traditional enterprise found the contingency strategy, began to walk line under the whole channel integration development path.

In the 2015, the retail industry will not weaken O2O, but may be more rational. At present, including Suningyun, Gome, grand three cell, step by step, Wangfujing department store, Yintai department store, Wal-Mart, and many other traditional retail enterprises have embraced the Internet, embarked on the O2O of the entire channel of transformation and development of the road. Jingdong Mall tried to O2O with the local convenience store to try, a number of shops with the prosperity in Shanxi's beautiful supermarket to cooperate.

But at present these cooperation is still in the exploration stage, 2015 can not have too big opportunity to explode, the retailer industry itself already has several decades development precipitation, even if the change will not be accomplished overnight, more should be "embellish the fine matter is silent" revise and ascend.

Travel O2O:

2015, taxi, about car rental, private car sharing and other travel-related products will be the strength of the policy loosening to different degrees of development, and the overall pattern of the industry's ecological shape will appear. In addition to some of the current scenes, 2015 may be born more around the car's application scenarios, such as you can play a special bus at the airport to go home to take away the passport, or can pick up the elderly, children, etc., car + service work. In addition, the social nature of shared travel will be better developed. "Cheap" is a good entry point.

Payment O2O:

2015 will be an experimental year for mobile payments, and High-tech companies are trying to replace the traditional swipe-card system with new forms of payment. But pay the threshold is higher, at present, pay treasure purse in the payment application has a very good technical background, and operating for many years, has taken up the tempo. To be able to threaten Alipay is to pay for micro-letters based on the micro-credit social scene.

In 2015, the two sides will continue to remove each other and feed the current industries. Pay the field of O2O representative is the two, another participant is either a traditional bank, or a small POS class entrepreneurial team, these entrepreneurial team can be selected to rely on Alipay or micro-trust this tree, and then form a war pattern.

V. BAT: From the dark to the Ming, the giant war escalated dramatically

In the 2014, bat Big Three has basically completed in the O2O field layout, so to 2015 years, three of the O2O will upgrade from the dark bucket to the Ming contention.

Recently, the micro-letter version of the update, O2O intention is obvious, red envelopes, shaking and other major functions will be used in the attempt to o2o business exploration; Baidu launched the direct-access function, will also be open to the market in 2015, and Ali has been exploring the O2O field, and a lot of positive attempts, "double 12" O2O Online promotional activities are one of them.

Baidu:

In the infrastructure capacity complete, the layout is perfect, 2015 Baidu will from the service level, the application level with Ali and Tencent to compete. Ali Center of gravity is to do retail, not with Baidu has too fierce collision. Tourism, medical care, group buying, ticketing, catering and so on is Baidu itself is good at the field, where it has to go, Baidu Travel, Baidu Glutinous rice, Baidu, such as the sale of many of the corresponding business, and Tencent and Ali will have more fierce collision.

Ali：

Ali 2015 O2O The most important aspect is the retail electric business O2O, lets the traditional offline trade more through Alipay realizes, lets more and more convenience stores, the Ultra, the chain pharmacy support Alipay. "Business" is Ali 2015 the biggest point, "do service" this piece will not be Ali's center of gravity.

Tencent：

Future mobile phone QQ and other micro-letter tools will play an increasingly important role in O2O, such as the recent mobile phone QQ QQ Wi-Fi function is to cut into the o2o of a train of thought. Micro-mail has been advocating service rather than marketing, but Tencent's core advantage is based on social relations marketing. Tencent in the future in the O2O business will play its own in the "account system" on the ability, each micro-signal, QQ number corresponding to an ID, and then realize the right, electronic membership card and so on.

Conclusion：

When it comes to 2015 years of O2O development, now predictions need time to test. However, in 2015, O2O will also be the focus of business concerns, and its impact on the PC Internet gene companies and traditional industries will be more and more wide and deeper. At that time, perhaps not as 2014, the word will be called O2O, but the line under the integration process will not be less than 2014, the competition between them may be more high-end, more intense.

The future may be like the micro-wisdom Panorama CEO Li predicted, "the first result of the 2015 O2O War will be the relationship between the real merchant and the internet being locked up." The relationship between merchants and the Internet will be firmly locked when internet trading volumes are more than 30% permeable in operating entities, and inefficient companies that fail to catch up to the wave will be shot down by historical waves and disappear. With the O2O concept and rapid diffusion of technology, it is expected that in the next few years, the O2O model will usher in a burst of growth, mobile commerce online under the real merchant penetration rate will soar to more than 50%.

The second result of the 2015 O2O War was that the commercial-human connection would be rebuilt. Thanks to the comprehensive technological innovation brought about by O2O, consumers will also enjoy the industrial era has never enjoyed the convenience of experience, before, the relationship between consumers and business, in the geographical location, physical space and time series of restrictions, will be a complete breakthrough with the popularity of O2O!