The routine of social media marketing

A previous report from the National Advertising Association noted that two-thirds of http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers are using social media for marketing campaigns, The main tools they use include Facebook, Youtube, Twitter, and LinkedIn. Although in the domestic 11545.html "> We have different social media tools, but similar trends are staged: More and more brands began to use video, SNS and other means to increase the interaction with users, thereby improving the effectiveness of network marketing.

Another report just released by emarketer also shows the same trend. And the report further points out that in the coming year, the use of social media marketing will reach 82%, becoming a regular marketing tool for the big 1788.html "> branch."

The use of social media by brand and agency companies


The data in the chart below is more interesting. From the picture we find that most people still acknowledge the role of social media. The reason they have not been involved in social media is that they are not allowed to enter the door or worry about the effects of real implementation.

Why brands and agencies do not accept social media:


How brands and agencies evaluate the effectiveness of their social media marketing:


One problem with these statistics is that social media is no longer a concept that is shrouded in mystery. Advertising/PR agencies may never have the opportunity to use the word social media to attract customers, as customers have long been aware of its role and know that it is a natural marketing tool. Social media becomes an essential part of various marketing campaign.

And the agency currently to consider or to solve, is how to more effectively implement social media marketing, how to more objectively and effectively measure the effectiveness of social media marketing. Otherwise, it is inevitable that the chips that compete with other agencies will be quickly reduced.