The scramble for online tourism giants is just beginning, and the industry pattern is beginning

In recent years, along with the electric business giant has entered the online traveling (on-line Travel Agent, namely OTA), the price war which by the low price changes the flow also in the OTA market has begun the clarion call. In the 2014-2018 China Tourism market Investment analysis and Prospect Forecast report published by CIC Consultant, it is pointed out that the current online tourism industry is just beginning the battle of the Giants, and the industry pattern is beginning to take shape, if consumers can feel better service, better experience, the most favorable price, It will be conducive to the healthy growth of the industry and the optimization of the industrial chain upgrade. In recent times, more than OTA site has no longer focus on the price war, but many parties have opened the pace of diversification of the depth of development, and have aimed at the market blank ready to tap differentiated products.

Beijing Water Cube, Juyongguan Great Wall, badaling ancient Great Wall and other 36 well-known scenic spots of the ticket products, the market price of 1500 yuan, in the green Mango only need 99 Yuan return is 7 yuan, direct province 1408 Yuan. Green Mango Travel Network CEO Gaogo told reporters: "At present, the domestic tourism market, hotels, air tickets, tickets, peripheral travel is the mainstream, but with the increasing demand for personalized visitors, the industry still has a lot of personalized differentiated products have not been touched." Green Mango wants to open a localized tourism market and provide a wide range of tourism products. ”

Related data

2016 China's online tourism transactions will reach 444 billion yuan

According to the latest data of the consultation, China's online tourism market in the two quarter of 2014, the size of the transaction reached 61.41 billion yuan, an increase of 17.1%, is expected to reach the 2016 transaction size of 444 billion yuan, the tourism industry as a whole income ratio of 11.8%, From 2013 to 2016, the composite growth rate will reach 26.7%. By then, China will become the world's largest domestic online tourism market.

Industry insiders said that within the foreseeable 3-5 years, under the impetus of capital, the online tourism industry will be more clear camp. Who can really control the upstream resources, who is the last winner. But the theme of development is to win cooperation. In the future, OTA is expected to be more in the synergy of resources will be more in-depth, competition will be more intense.