The secret of longevity in "Happy Camp" 17: The success of the force

"Happy Camp" ("stronghold") on the premiere 17 years by what continue to hit? Happy Family Hosting group and a group of stars in front of the game, joking with each other, during the interactive interview, to "Happy youth" as the main theme of the program, will be a comprehensive entertainment program, in this with a program for the 5-year life cycle of the television circle, made for a legend. What is the secret of the longevity of the base camp? 17 Laughter 1996, Hunan Radio and television preparations for the star, a large number of new programs in the brewing. In the Hunan TV as a big agricultural province, its advertising is also based on Pig feed, when the director of the Hunan Radio and television Bureau Wenbin Bold proposal: After the star of Hunan TV should have a file belongs to their own entertainment programs. "Base Camp" was born in this context. It turned out, but also for Hunan TV has laid a "happy youth" the main tone. Song Point, "stronghold" of the veteran-the first director. The name "Happy Camp" is also in his hands. Song Point Love Xialu War chess, chess in the "stronghold" is safe place, who can not. In song dessert, this program should be to provide you with a safe, happy Pure Land. So on a piece of paper, he wrote "Happy Camp" five words, as one of the alternative names for the new program. After reading many of the more mainstream names, wenbin the name of "Happy Camp" and drew a circle. 17 years later, the song Point Dream has become a reality. It has become a habit for many Chinese families to sit around the front of the TV and laugh loudly every Saturday night. Sometimes we joke that the "base camp" is the signature dish of Hunan TV, continues to attract old customers, and "where Daddy goes", "I'm a Singer", just like new research and development of new dishes, attract more new customers. "After the Wang Bingwen, Song Point, Mei Three producers, by 2012 formally picked up the fourth" base camp, "producer of Rosin said youth and sweet summary. From 2000 to enter the "stronghold" of the Rosin, talk about "stronghold" of the strong vitality of the view: the right direction, that is, the excavation of the joy of beauty, the dissemination of positive energy, rather than by vulgar tease or malicious hype to please the audience, is to maintain the vitality of the program is an important "Our camp" happiness, are very simple, very friendly. This is Song's original intention. Long-term study of Hunan TV's well-known media, film producer Ling said: "In fact, each Taiwan want to do this longevity program, so that the most representative of the overall quality, relative to the mining of new customers input and output ratio is higher." But in addition to Hunan TV, no other TV station really can do it. Nirvana 2005 as a person, longevity does not mean not to be ill, even life hangs on the line. An organization or a program, too. The "base camp", seemingly laughing all the way, nearly died in the 8th year of the premiere. 2004, from the "age" has also been enough son's "stronghold", the first time to feel the market with the feet of the cold vote. At that time, it was just the director's Rosin,This change has a strong feeling. Recalls: "At that time the national variety show, almost all like the" base camp. " We have also encountered problems with the invitation of stars and the structure of the program. As is now everywhere "Dad", just "almost like" four words have been able to imagine the original "base Camp" in the early days of the establishment of the Chinese television circle of great impact. Not hard to understand, in 1997, when all the television stations in the same way staged layers of checks on the sketch, sit party, mechanical stiff announce, the "base Camp" in the form of game-oriented, relaxed and pleasant hosting, but also biennium live, quickly attracted the attention of the national audience and love. There are two important details in the first phase of the camp, although seemingly insignificant, but far-reaching impact: first, "stronghold" the host "tore off" the Heiwadai, no longer rigidly adhere to the lines, but instead to say their words; second, from "base Camp" began, the party host began to look at the camera to speak, facing the audience. 1998, "Stronghold" one year of age, ushered in the first peak: not only occupy the national television market on the weekend prime time ratings champion, but also in the country to scrape a "happy whirlwind." For a time, the national television stations appeared more than 200 similar programs! Extremes meet, Sheng extremely will decline. To the whole country "happy" time, "camp" if not bones toss some, "happy" probably is not far from the end point. This is the law of nature. Sure enough, from 2004 onwards, always that a set of people, every week in front of the audience, but again from the broadcast to record the "base Camp", the ratings began to decline rapidly. by August, "base Camp" in 31 major cities in the ratings fell to 1.07%, share 2.02%, plunged into its lowest point since its inception. "Base Camp" is really the time to need "big moves" of the machine. At this point, the task of reform naturally fell to the time of the "camp" producer Mei. At this time, Mei just from Song hand, the thorny issue of the program is placed in her eyes. After some thinking, has been promoted to Hunan radio and television satellite TV deputy long Wang Bingwen support, Mei decided to give up the "stronghold" originally housekeeping star Entertainment route, change to do ordinary people's entertainment, will be "stronghold" into a file "special people" program. After the new idea was accepted, Mei and Rosin immediately took a director to Yunnan folk songs and visited many interesting people along the way. Wang Tai After reading the material, immediately feel that this path to go right. Mei recalls. "Base Camp" and then march in this new direction.