The Secret of Zhou success

Some time ago, in a gathering of China's IT industry, many of the elite party, Yahoo founder Jerry Yang, NetEase President Ding Lei and other people are dressed up to attend. There was only one person who, unlike everyone else, wore T-shirts and shorts and stepped into the hall. The first-coming celebrities had to get up and shake hands with him. Was at the scene at the time "He is Zhou," said a reporter at the universal magazine, who hears his peers. The

This year's 40-Year-old Zhou, is the one from Hubei Huanggang's IT industry. After obtaining a master's degree from the System Engineering Department of Xi ' an Jiaotong University in 1995, he became a very important person in China's IT industry--Founded in October 1998 3721 companies, launched 3721 "Network real Names" and opened the Chinese Internet service in March 2004; 2006 became the head of Qihoo 360 company, launched 360 security Guardian Software (hereinafter referred to as "360") and other products ... At the same time, he constantly "shelling" peers, or "uncover others", resulting in Baidu boss Robin Li, Yang, ding lei, etc., have become his "enemy."

Zhou always seems to have some fantastic ideas. He is now fully promoted 360 free anti-virus software, in other IT industry giants seem to be "not according to the rules of the world card." And, for this free anti-virus software, he did not hesitate to start the "shelling" action. May 25 afternoon, Zhou suddenly 46 micro-blog, fierce attack old anti-virus software Enterprise Jinshan Company's products. The latter not to be outdone, immediately retorted. For a time, anti-virus software industry "smoke Again".

"I have always believed that as long as the user a little better, there will be a return."

Global People Magazine: Entrepreneurship So far, you have created many brands, including 3721 "Network real name", 360, you are most satisfied with which product?

Zhou: 3721 is not my product anymore, I regret selling it to Yahoo in 2003, and making a lot of mistakes and not concentrating. More satisfied with the 360. You think of the previous installation of anti-virus software is a luxury thing ah, so many netizens choose "naked" (note: The computer does not install anti-virus software). But 360 allows netizens to use excellent anti-virus software without spending money, which is the most successful place.

Global People Magazine: How long can this free model last?

Zhou: I have always believed that as long as the user a little better, there will be a return. Other than 360, China's other "free software" is fake and free. 360 will be forever really free antivirus software, our users do not have to spend a penny for antivirus software! Not only that, our free anti-virus software is better than the charge, this is high quality service. I saw a netizen on the microblog said, "If 360 days can not go on, we each a piece of money, fund-raising support 360". To tell you the truth, I am very touched by it. But then again, 360 certainly won't get there.

Global People Magazine: What is the 360 profit?

Zhou: I think the key to profitability or not to see the product good, not favored by users. Free mode has accumulated a large number of user groups, it can be based on the introduction of a variety of value-added services. On the basis of access to a large number of users, 360 will also introduce a series of personalized, fee-based value-added services. This service is not everyone needs, but as long as a large number of users like, and willing to pay, the combined sum will be big enough to support our company's further development.

Global People Magazine: How do you feel about looking back on this free road?

Zhou: If we do not go free mode, we will have a greater vested interest than now, "enemy" will be much less, the days will be very easy. Zhou Why do I have to do free anti-virus software? Because the anti-virus software is not a simple software, and become a service, this is the inevitable trend of the Internet. If there are 1 million users, selling traditional anti-virus software can earn 1 billion yuan a year. But most netizens in China don't pay to buy antivirus software. What's the use of your product for them? Frankly, I hope to get 360 out of the market through free mode, which will leave me a fortune in this circle. If someone said, "Zhou 祎 protect the vast number of Internet users of the computer is not affected by viruses," I was satisfied, this is how much money can not buy. 360 is a common people inseparable from the company.

"This is the battle between our free model and the traditional charging model"

Global People Magazine: Now, there are conflicting opinions about 360 and some companies online, what do you think about it?

Zhou: This is the battle between our free model and the traditional charging model. Our perpetual free principle offends some companies that are producing antivirus software. All along, Jinshan company has done us a lot of poor "little gestures." For example, users use 360 of the browser to click a friend to the link to your Web page, 360 will check whether the Web page with viruses and so on. But if the user's computer also has other brands of similar software installed, then, a click on the link, there will be a dialog box-"360 browser unsafe" and so on. This is unfair competition!

From the user's point of view, some brand products have affected 360 normal virus protection features. The refusal of these companies to admit their mistakes and not to correct them has led them to become the "big funnel" for releasing the virus. I now give the decision to the user, if the user feels that other software is good, then completely can uninstall 360. 3,601 can be easily unloaded since the straight. And if you think 360 is good, then please uninstall the software that is unfriendly to us.

Global People Magazine: Recently, you and Kaspersky (another anti-virus software) has some controversy. You said, "No 360, Kaspersky will not sell so good." Is this kind of saying "crazy"?

Zhou: July 2006 to May 2010, Kaspersky Market share has an interesting phenomenon: with 360 cooperation (note: Kaspersky 360 as a sales platform), its share in the Chinese market from less than 20% growth to 30%; After cooperating with 360, Its market share fell to less than 5% in April 2010. Doesn't that explain the problem?

"Do things to be steadfast, do not see a moment of excitement easily follow suit"

Global People Magazine: Someone said you "see who fights who", how do you respond?

Zhou: Don't you think it's a good thing to argue? The more the truth, the more clearly. With controversy, more people will be involved in the discussion, and more people will be able to understand the truth and think. I Zhou speak, everyone knows, but I promise I'm telling the truth. I can take charge of any word I say. If anyone thinks I'm wrong or untrue, I can sue me for libel. I am a civilian, a love to tell the truth of the grassroots. I don't care about my image in other people's heart, because that is the real image, the more authentic things are more persuasive.