The seven-male hegemony of the domestic cloud storage market

When the entire domestic industry recently in the Tencent War 360 caused by the security crisis or shock, or excitement, or lament, or sneer at the occasion, another field of battle has quietly Rimini. Coincidentally, the "3Q incident" of the two sides also impressively appeared in the list of combatants-that is, from the domestic cloud storage field of the seven-person hegemony.


　　


here first briefly introduces the concept of cloud storage.


　　


as an important part of cloud computing (Cloud Computing) In recent years, "cloud storage (Cloud Storage)" undertakes the task of collecting, storing and processing data at the lowest level in service form, and on this basis, it expands the cloud platform and cloud service of the upper layer.


　　


cloud storage is typically provided by third parties with complete data center facilities. Enterprise users and individuals host data to a third party and perform on-demand access to data through public, private, or mixed cloud forms. In short, it can be understood as an extended, online storage space for you.


　　


in fact, although the concept of cloud storage has been proposed in the last two years, its actual application began more than 10 years ago with an internet-based Email system (the concept was first introduced by Hotmail, but now Gmail has become a symbol of the field).


　　

The popular services that
Web2.0 detonated, from Google Docs docs to Evernote notes, to Twitter chatter from Facebook, are built on cloud storage mechanisms. It can be said that not every netizen knows the existence of cloud storage, but at least 80% Internet users have already lived in the cloud.


　　


for users, the advantages of cloud storage are mainly:


　　


1, on-demand use, on-demand, do not have to bear the extra cost, effectively reduce costs.


　　


2, no need to add additional hardware facilities or equipped with special personnel responsible for maintenance, reduce management difficulties.


　　


3, the common data replication, backup, server expansion and other work to the third party to carry out, and thus focus on their core business.


　　


4, rapid deployment configuration, at any time to expand the increase or decrease, more flexible and controllable.


　　


with the development of broadband network, cluster technology, grid technology and Distributed File system expansion, CDN content distribution, Peer-to-peer, data compression technology widely used, as well as the improvement of storage virtualization technology, cloud storage technology has become mature. In terms of business prospects, "user-created content" and "sharing" as the spirit of the Web2.0 to promote the entire network of users of online services, the pioneers of the courage to eat crabs have also benefited from, and become a sample example. No wonder, cloud storage has become the industry in the eyes of the sweet cakes, new business growth.


　　

In the next 5 years, springboard study of
IT market consultancy, published in the China Cloud storage Services report, released in August this year, shows that, in the coming year, the Cloud China's cloud storage services market will grow at a compound annual rate of 103% per cent. Springboard that China's cloud-storage services market will grow rapidly from $6.05 million trillion in 2009 to $210 million in 2014. The report also notes that "while the monthly price of storage services per gigabyte will continue to decline, the overall adoption of the cloud storage market is growing more rapidly, which will drive the overall size of the cloud storage market to rise rapidly over the next 5 years." ”


　　


Lenovo is a well-known enterprise that provides cloud storage services earlier in the country, but its business is limited to commercial. Domestic individual users more use of foreign free tools, such as Dropbox, SugarSync, Windows Live Mesh. And in May this year, the quiet, and the domestic IT industry finally press the resistance, have robbed at this point in the beginning of the outbreak. The next six months, a burst of various types of cloud storage services, the moment how many heroes, disorderly flower gradually want to charming eyes.


　　


here, I briefly on my understanding of the industry and personal point of view, talk about the domestic cloud storage field of the seven representative industry hegemony situation:


　　


First, the traditional hardware manufacturer-led representative: Huawei (Data bank Dbank)


　　


Huawei is a well-known telecommunications equipment manufacturers and network solutions provider, the scope of its business has been around the world. In terms of its available resources, the abundant capital strength and complete hardware support is definitely the capital in the field of cloud storage, and also the resources that other companies can not reach. Huawei's strengths lie in its ability to promote and lavish space (and, if he wants, a dozens of-G initial space for every free user).


　　


but at the same time, how to enhance the business operation ability, how to face the general mass consumer market to introduce the experience of excellent products, and how to its own hardware advantages to gradually expand to the software, Huawei must focus on the next step to upgrade.


　　


second, the portal to the giant-led, Representative: Sina (micro-disk)


　　


seize the opportunity to cut into the industry hotspot, Sina's footsteps always ahead of other portals. The success of Weibo has once again witnessed the brilliance of the blog when it was launched, and the dual drive of the developer Open platform (Sina App Engine) and the microblogging open platform has further boosted its appetite. On this basis, Sina launched the cloud storage Tool "micro-disk", not only on its own open platform to improve the structure of the bottom, but also to attract developers to settle in and improve the stickiness of ordinary users sharp weapon.


　　


with Sina Weibo's good support (using a micro-disk to share files to Twitter friends, with a viral effect, and to increase the number of fans), the micro-disk in a short period of time to attract the attention of many micro-blogging users, the official microblog number of fans also soared. "It's almost impossible to launch a sniper attack on Weibo," said a friend with no other cloud storage tool.


　　


but at present the function of the micro-disk is still weak (but it can be seen in the rapid iteration), also rely on the influence of micro Bo on the business platform. How Sina will promote, make it become can independently new business, will be a step worth stepping forward.


　　


three, to cloud the traditional application tool for the leading, Representative: Jinshan (fast disk)


　　


Once the pride of the people of Jinshan WPS has been in recent years to seek a breakthrough in business and transformation, in the introduction of WPS online office space concept, has been before the rival Microsoft has become its own integrated cloud of online Office collaboration tools. Almost with Huawei Dbank the same time debut of the fast, has been maintained the momentum of rapid development, has already launched a PC version, Android version, ipad version, portable version of the product line to expand the fastest and most complete.


　　


but Jinshan, after all, is a company to do the application software, into the online domain neither the accumulation of hardware equipment, nor the resources of the giant hands, the face of the revenue pressure is higher than both. How to "small" stroke "big" in the industry of giant, is a big difficulty that the fast disk needs to break through. Perhaps as the Golden Hill consistent strategy, the domestic main push free quality service, and mainly to the profit in foreign markets?


　　


four, to network online storage space as the leading representative: 115 mesh plate (excellent egg)


　　


is arguably the place where all the houses are rushing into cloud storage, which is the site of their own online storage business, so they should not sit idly by. As a result, the domestic hardcore users a lot of 115 network disk High-profile announced that will be in the follow-up to join the file synchronization function, to join the battle side of the couch.


　　


similar to 115 of such online storage services, its own to synchronization, cloud storage expansion is almost no need to laborious things, its own business form and technology has a first-hair advantage, combined with the hands of a large number of registered user resources, can be said to occupy the right and the right people.


　　


but is the independent operation of small and medium-sized teams, although the hands of the product has been formed, but in the giant has intervened, how to head-on confrontation with the Giants, still let people for their Khanyi. At the end of the question is how to small bo big problem. Perhaps, working with Giants is a way out?


　　


Five, the following tool-driven, Representative: Thunderbolt (Portable), FlashGet (kangaroo)


　　


Download Tools of the sudden chaos, both in the unexpected, but also reasonable. itself engaged in the business and large-capacity file storage, multiple-thread transmission, virtualization, resource sharing related, but also has a large number of users terminal client, to promote the can be.


　　


but the tools to break into the user's mental model with the "download" and "Share" features, how to give users a sense of security when promoting "data storage" is a question to consider (no one wants to let their privacy data be downloaded by others 剽). As for the Giants, there is no need to worry, tightly combined with the current occupation of the exchange of resources to share the market, firmly grasp the needs of target users, may be in the Giants can not or disdain involved in the gap to live enough moisture.


　　


Six, take the security tool as the leading, Representative: 360 (Cloud Pan)


　　


to "security" as the core value of the brand 360, all the way singing triumphant to continue to enter antivirus, navigation, browser, software Butler and other fields, the market share has climbed steadily. It seems to be in the guise of "safe" and "free", and everything is green. Therefore, when 360 to be involved in cloud storage, we naturally think that its promotional wrist is tantamount to "secure data storage Backup" and so on.


　　


Current Cloud plate figure has not appeared, the secret disk has been first killed. The next 360 of the product line will evolve, is the secret disk turned gorgeous turn, or double "plate" together under the same pace, we will wait and see.


　　


However, perhaps 360 and Zhou are unprepared, this "3Q" war is completely shaken 360 to capture the foundation of users, users began to question their security, and hence the panic spread to all domestic tools. At this juncture, plan to give a high emphasis on user privacy and encryption security products, how many users can buy 360 of the account?


　　


Seven, to monopolize IM tool-led, do not represent, is: Tencent QQ


　　


need not explain too much, Tencent's means of expansion has always been criticized by the industry, so that entrepreneurs sigh. Oneself already has the huge user base, simultaneously QQ hard disk, off-line transmission, file transfer station and so on tool service already all in place, although has not openly denounced the world to enter the cloud storage the news, but ambitions basically also calculates the certainty, the industry defaults.


　　


As for Tencent's foray into cloud storage, I can't really list any objections or obvious drawbacks. This is perhaps the frightening thing about the Penguin Giants, the game has not yet debut behind the BOSS.


　　


above is my brief comments on the current situation of cloud storage in the field of distribution. It is believed that there will be more other areas and business forms of product influx in the future.


　　


has the competition to be able to have the vigor, as an ordinary user, I very much hoped sees each family to use the skill to raise the product, strives for the user, the active market. At the same time, I also believe that the cloud storage industry is not qualified for anyone, strong strength, rich resources, a wide range of channels and the size of the user has become a necessary condition for this industry. Therefore, despite the current turbulent feudal hegemony, but in the end, I believe that it will be an oligopoly, winner-take-all world.