The situation of the construction of local portal website

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The first draft of this article was published in the Kincms Forum, which is forwarded today. After all the articles first hair A5. Thank you. Market research is essential before any new business projects are done. Do local portals like the need for a solid market research, only through accurate and meticulous research can provide you with objective market data, in order to make your investment has a good return, in order to provide reliable guarantee for your website operation. Before building a local portal, your research should start with the following:

1. Current situation of local netizens

The number of local people, the number of Internet users, what the people in the Internet generally like to do, what kind of habits; For example: In 2004, in my city, a friend of mine opened a consumer online home appliances store, but he did not conduct market research, the only subjective assumption that my price is lower than any of the market, the Internet people see my products will definitely buy. So investment nearly 200,000 yuan, launched a vigorous publicity, the site opened one months, only to sell out 2 refrigerators, a color TV. Finally closed. From this incident, I analyzed the reason for him, the lack of market research. At that time of the Y city, the Internet is not a lot of people believe that online shopping is very few people, this lack of network environment, the development of the consumers is simply not going to go on. Such research can be carried out through network surveys, street blocks, telephone interviews, identification of data, etc.

2, the local existing various types of websites

One is to investigate whether local enterprises have been online home, their use of the site, and the second is to investigate the local already have portal sites, such as comprehensive portal and vertical portal. Mainly look at the telecommunications portal operation, newspaper TV portal, car, home, housing and other vertical areas of the portal construction situation, master the advantages and disadvantages of these sites. Here, if a local vertical portal is vacant, I think it's a good opportunity. For example: Y City has a telecommunications network opened the portal, there are radio and television Bureau of the Y City Network, there is a news office to run the Y news network, there are y car net, y real estate network, y car network, y Catering network and so on. These sites are the objects of your research. You need to know the specifics of the site's operations from these sites, and so on. This kind of research can be carried out by network search, inspection data and so on.

3, research you will be involved in the field of the site

Imagine your site has been built, mainly to investigate the local people's response. such as column settings, site layout, the topic of concern and so on. Mainly used in the form of street blocking visits.

4. Other projects that you deem necessary to investigate

Through the early market research, you can figure out the current situation of local netizens, understand the local portal site of the specific situation, master first-hand information, the only way to know, win!

Building local portals, some people may think this step is not needed, but I think that this is essential, and is imminent. If you are interested can go to Baidu search Yancheng Life Network http://www.cn0515.cn/