The six major elements of mobile internet age that cannot be neglected

2011 is coming to an end, if 2010 is the year of new media, 2011 can be called the year of mobile Internet. This year, China's mobile phone users more than 900 million, micro-blog users over 300 million; Huawei, ZTE, Lenovo and other traditional enterprises have been transformed into a full-scale cloud computing, telecommunications, unicom, telecommunications have to exert the mobile payment, application stores, instant Messaging market, Sohu, Tencent Internet portal wading video business.

In addition, in the mobile phone browser, group buying field also set off a wave of waves ...

Whether you move forward or wandering, the mobile internet is placed in front of, does not increase. But we can't ignore those behind the scenes, the six elements that I've summed up.

1, Third-party developers: not to be behind closed doors

According to statistics, the current number of mobile application developers in China about 1 million people, including Apple iOS platform 140,000, Google's Android more than 700,000. In fact, in addition to mobile phone developers, as well as micro-blog, micro-mail and other new media developers, these developers survive, will also affect the future development of mobile Internet. Mobile, Sina, Tencent, Baidu and so on are proposed with Third-party developers. In spite of the variety of products, it should be done in a timely. Recently contacted Kai-fu Lee Doctor Innovation Workshop Investment incubation first Company "Dim sum" products, dim sum power, feel good. can help the user to carry out intelligent management of power, reduce the overall power consumption of the system, reduce the useless system in the background of the consumption program, so as to achieve the ultimate purpose of prolonging the mobile phone endurance, so that the user standby time significantly increased. For Third-party developers, not behind closed doors.

2, Information filter platform: the child and sewage can not be poured out together

Data show that in 2010, users spend an average of 1.8 minutes a day to deal with spam, the Chinese enterprises daily due to poor communication caused by the loss of up to 1.3 billion yuan. Spam, garbage letters, spam messages become the enemy of people's lives. Before, I have written an article, "Small and medium enterprises communication is not optimistic" on NetEase, 263 Enterprise mailbox has done analysis, 263 network communication, 21CN, in the enterprise power, NetEase, Chany, etc. in the corporate mailbox for the temporary lead, and 263 network communications in video conferencing and corporate mailboxes have a breakthrough, corporate mailbox "Crazy Chop" More than one-fifth of the market share, especially spam this aspect, unique achievements, and competitors to form a clear separation, it is worth recommending.

3, Flow savings tools: not after the Zhuge

According to the official statistical tools provided by operators, by the end of 2011, China's 3G users are expected to exceed 120 million, accounting for one-tenth of China Mobile users, the Chinese fully entered the 3G era. Under the impetus of China Unicom WCDMA high-speed network, the appeal of the comprehensive network coverage of the Chinese telecom, Weibo users from the city gradually into the countryside, the Chinese people entered the mobile internet era. However, we also always feel the "sky-high price micro-bo" bring negative effects, many people suffer from the flow of pressure, do not dare to surf the internet. And at this point, if you can have the flow of reminders and savings tools, then very perfect. At present, UC and Tencent mobile phone browser has played a traffic-saving signs, 360 of mobile phone anti-virus software launched a flow alert function. However, many can not be timely reminders, wait until the reminder is traffic is already over, this is the hindsight.

4, energy-saving and environmental protection software: Can not be a fake

In May 2012, China's mobile phone users will be more than 1 billion, according to a recent report released by Wireless Intelligence, a leading U.S. market research firm. However, the report also pointed out that by then the Chinese smartphone penetration rate is only one-tenth. Even so, 2011 China's smartphone sales will break 80 million, China is entering the Millennium Smartphone era. What has affected the development of smartphones? Short standby time can be the biggest challenge. General smartphone, online play microblogging, less than 6 hours on the shutdown. The previous article has mentioned the dim Sum power tools, extended standby time up to more than 50%, through testing, you can download the use. However, found that there are some energy-saving software on the market is not a bad experience, is a fake.

5, New media: Not everyone can play Weibo

Umebo's influence, the national press and Publication Administration Information Center Internet Monitoring Department director Lu Dazhen in Chengdu it two sessions said, "China currently provides microblogging service website has reached more than 50, the user is over 300 million." On the one hand Weibo can reflect sentiment public opinion, public opinion supervision, on the other hand, change the traditional public opinion mode, even affect the network security and social harmony and stability. ”

In fact, when more than 100 million of the blog users, someone shouted "the blog time Everyone is a journalist slogan" Today, after Weibo more than 300 million users, some people began to optimistic about the promotion of micro-blog. Weibo is a new media, but definitely not a personal media, but an accessory to the mobile internet age. Microblogging can become a communicative tool, in some ways to play the role of the media, but definitely not everyone is suitable to play Weibo. Therefore, "swarm" to do micro Bo actually and group buying face the same fate. Sina should continue to exert micro-blogging, and Tencent, Mobile still have to do a good instant communication tools QQ, fly a letter, Sohu Best video, search for better.

6. E-commerce: Beware of group purchase spread dishonest

Group purchase industry in 2011 to rise rapidly, immediately on the internet broke out hundred Regiment war. In this short span of a year, investment grew from 1 billion to 10 billion. "National group buying website Census Data Bulletin" shows that up to the end of October 2011, the country has 1483 group buying sites in the fierce competition to shut down, quit the group buying market, of which, only October closed the number of group buying site up to 456.

2011, for the Internet, is destined to be an extraordinary year. CCTV 3.15 anti-counterfeiting party to mobile antivirus enterprise Network Qin was exposed, group purchase site overnight more than thousands of fake fraud was frequently exposed, the world's largest online store Taobao has been the dealer's "siege."

Baidu "Internet integrity", to find relevant news about 137,000, enough to see the importance of the integrity of the Internet. Data from the Ministry of Commerce shows that China's enterprises each year due to the loss of credit caused by the direct and indirect economic losses as high as 600 billion yuan, only the first half of this year, there are 38.8 million Internet users have encountered consumer fraud online, equivalent to every 5 online shopping netizens have a victim.

Because of the integrity of the whole society, mobile internet era, we can not let the integrity continue to spread!