The skills and requirements of copywriting for SEO

Search engine http://www.aliyun.com/zixun/aggregation/7400.html "> Optimization personnel should understand the importance of copywriting and the impact of the SEO, But most of the site editors can actually write their own content or very few, most of them are reproduced content or pseudo original means to enrich the content of the site, today to say some of their own writing on the understanding and requirements. (The content of the relatively rough writing, maybe there are typos, the veteran will not see)

The importance of copy writing to search engine optimization

Optimized for the site before the content is very critical, the site before the optimization of the first keyword analysis, and then to consider how to carry out keyword deployment, in fact, more of the time is in the focus on content planning, so a lot of keywords in the deployment will require a lot of content, The text of the website is an important way for the search engine to understand the theme of the website, so the copy writing becomes more important!

Ii. what should be paid attention to in the copy writing of SEO

Some problems should be paid attention to in the process of writing. For example, for a "psychological counselor training Course" article on the content of writing, the title of the article should first include the "Psychological Counselor training Course" A keyword, because we are around this content to write, the title of the article the highest weight, So the title of the article must include this keyword, the second is in the text of the first paragraph and the title and the article appeared, the search engine for the first paragraph of the content is more attention, because the search engine that usually the first paragraph of the content is the main part of this article, so we should pay attention to the first paragraph writing in writing (In fact, many in the reprint of the article when we do false original when it is also through the modification of the first paragraph), so in the first paragraph must include "psychological counselor training course" This keyword, in the article is also appropriate to highlight this keyword, but do not deliberately stacked, but the natural performance of keywords, In particular, the title of the article appears in the keyword, because we usually will be the text of the small title bold, search engine can analyze the text in the article bold, think is more important.

But we are writing around the key words at the same time, not only to consider the location of the key words, deployment, but also to consider the readability of the article, in the optimization of text content and not for SEO and ignore the user (after all, is to write a personal look), as far as possible to make the article To provide search engines and visitors with high-quality content is the truth of SEO.

In addition, we should consider the user experience in the copy writing, the important text content linked to the corresponding page, more user-friendly experience, and conducive to the SEO site chain requirements, guide visitors through the article appeared in the keyword into a specific page, And let the search engine through the link anchor text to understand the meaning of your linked pages, to achieve our final codification of the article refers to the purpose (conversion rate). For example, for the "Psychological counselor training" This keyword to write, we need to appear in the article "Psychological Counselor Training" and other key words when the link to our specific training or consultation page, to improve conversion rate, this is for SEO copy writing needs to be taken into account.

SEO is a long-term implementation process, need the whole team to cooperate, is really the details of the success or failure, the editor in the process of the implementation of SEO has a very important impact, good content, on the one hand can improve the search on the content of the site, on the other hand through a rich content to guide visitors, and ultimately to improve the conversion rate

Third, writing writing staff need to consider a number of issues

1, you write the content need to show who?

2, what are you writing, around the key words?

3, users search the relevant content through the search engine, what keywords will be searched?

4, the user whether through my article to understand other related content (link in the article, guide the visitor)?