The smoke of internet finance

Absrtact: Internet finance has become a battleground, the Giants are fighting. At the end of August, Baidu quietly online Baidu financial test version, is intended to compete for financial products search entrance. Reporter learned that recently, Baidu to remit the world, the fund company dug horns. In this respect, the market

Internet finance has become a battleground, and the Giants are fighting.

At the end of August, Baidu quietly online Baidu financial test version, is intended to compete for financial products search entrance. Reporter learned that recently, Baidu to remit the world, the fund company dug horns. In this regard, the market interpreted as, Baidu or the fund sales as an important battle in the Internet financial war.

Baidu may be in the war

When Ali, Tencent began to dabble in the field of fund sales, Baidu also has its own plans. This reporter from the people know that the recent Baidu from the world, the fund company dug a number of people familiar with the financial market.

In fact, at the end of August, Baidu Financial test version quietly online, is intended to compete for financial products search entrance. From the current visible part of the view, Baidu Finance has been able to support car loans, mortgages, consumer loans, operating loans and credit card search.

On July 10 this year, pay received the seventh instalment of Third-party payment licences issued by the Central bank. Pay is the online payment and service platform launched by Baidu on September 25, 2008. At this point, the domestic internet companies, Tencent, Baidu, Alibaba, Sina, NetEase, Grand six companies have launched their own payment tools.

Baidu's financial ambitions are more than that. In January this year, China Ping An and internet giant Baidu formally signed JBP (joint Business Plan) strategic cooperation Agreement, since 2013, Ping ' an and Baidu in data research and other fields of cooperation.

For Baidu Netting fund sector, there are insiders speculate Baidu or will have new action.

"Do not know whether will continue to go on the regular internet sales model, Baidu's marketing is mainly to use the search business, accurate positioning of sales targets, analysis of user needs, and then according to user needs, and sell financial products." "A familiar internet financier informs reporters.

Also, the fund sector has told reporters that Baidu may take a customized route, with the fund to push customized products, currently selected the industry's largest two fund companies in the talk of cooperation.

Fund to join Tenpay this month landing

In the Internet financial War, Ali first exerting force. Recently, the balance treasure its size has nearly 50 billion yuan.

Ali's Taobao is another position for the fund company to compete for. Preliminary statistics, there are already 30 dozen fund company appeared in Taobao, the home page are stated: "Let us enter the new era of internet banking." ”

"As early as a few months ago, we have signed a cooperation framework agreement with Taobao, early also attended the training of Taobao University." We got the Taobao store opening date dragged and dragged, before the end of August, after the communication with Taobao after the September 9, the current news is the October. Whenever we start a business, the work we do is basically done. Just wait for Taobao to give a definite time. "A Shenzhen fund company, the electrical business people told reporters.

"The fund company to Taobao shop opening date backward push." It is because Taobao also needs to communicate further with regulators, but regulators are encouraging the overall innovation of the Fund's sales channels. A beijing-based source said.

Tencent's speed is not inferior to Ali's. Tencent's micro-letter already has the payment function, the investor can buy the product directly through the fund company public account. This is another platform for fund companies to scramble to layout.

Tencent's Tenpay will have new moves this month. Prior to the news that Tencent's financial platform Tenpay will be the first batch of four fund barons, the four fund companies are Huaxia, Yifangda, Guangdong and the sea Fortis. This information is confirmed by Tenpay.

Reporter learned that tenpay and fund company launched the products will be online this month. "The product and the balance treasure some similar, before the Tenpay has two sets of programs, one is the micro-credit Payroll card Savings Plan, a little pay card can achieve automatic value-added, in fact, and the fund company products docking; Another option is similar to the balance treasure, and eventually the second option is passed. A fund company person tells a reporter.

In fact, Tenpay not only with the fund company, wealth management products will be opened and banking cooperation, Tenpay has chosen a number of banks ready to cooperate, the early stage is to help the bank to launch a small risk of fixed income management products.