The successful way of Internet Entrepreneurship (II.): Content planning and user positioning of the website

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工欲善其事, prerequisite. It is necessary to plan the system before the website is started. If you want to make your site stand out from a large number of sites, you must have a detailed and in-depth argument.

First, the establishment of the station to do what kind of website

At the beginning of the website, whether you want to start a business through it or just to achieve personal interest. Need to be fully planned and prepared beforehand. Before building a station the most important first is to determine the type of site, you want to do an entertainment type site, or to set up a professional nature of the forum? If there is no clue, we must first establish the location of the site.

Establish the location of the site, simply is to prepare the site to provide what aspects of content or services, generally speaking, the site is divided into news information, E-commerce, online services, and other types of categories. Even if the general direction of the site is selected, but also to consider the specific content positioning. For example, like music, want to build music-related sites, but it is divided into many types, is the music download to listen, or online to sing entertainment, or music introduction and comment?

In the positioning of the time according to their own in all aspects of the actual situation to determine the most suitable site positioning. For example, music downloads to listen to the site will occupy a lot of capacity, often built at the beginning of the need to use the server, upfront investment is relatively large, and there are copyright issues. and online to sing the Web site needs good technology for support, and the introduction of music website is relatively simple to achieve.

In planning the site positioning, you also need to pay attention to the content can not be too broad. For example, you may be interested in writing, food, and art. But it is not possible to create a hodgepodge of both literary content, homely recipes and painting techniques. This will obviously make the site nondescript, and for individuals to maintain so much content is not an easy job. Site to provide the core content, but also to highlight their advantages, this is the site is different from the characteristics of other similar sites.

Tips:

Site positioning and planning is completed, you need to follow this positioning to build the site, in the future operation of the process can not deviate from the overall positioning. But also can not be too inflexible, the overall details also need to be in the actual process of the construction station to revise at any time.

Second, avoid the risk of the site content how to choose

In the establishment of the site at the beginning of the site content positioning, we must start to pay attention to the site content is the risk. The content risk of the website includes two aspects, one is the risk of the policy law, the other is whether the webmaster can grasp the risk of the content.

Policy and legal risks should not be difficult to understand, such as to do a music to listen to the site, and the copyright of these music can be solved, it is necessary to pay special attention to the problem. At the same time, the content of the site should also pay attention to the laws and regulations are prohibited, must not establish and existing laws and regulations have violated the website.

And can grasp the content of the site's risk, that is, whether the webmaster has the ability to control the content of the site. For example, the current financial category of the site is very popular, stocks, funds are the hot topic of discussion on the network, this type of Web site development potential is very large, but if the webmaster do not understand the stock fund, only because the popular rashly make a financial category of the site, that is, using a patchwork of content to build the site out, In later content editing and promotion, but also because the field of unfamiliar lead to inadequate.

Tips:

Hit the "Edge" of the site is also very taboo site type, the network currently there are many similar sites, in the site positioning, we must avoid.

Third, what user groups to target

The site to provide services for those who are in the construction site should be considered before the problem. Instead of "stones" mentality muddle along. There are so many netizens now that everyone will have a place of interest. For example, the creation of a Web site for youth Entertainment, the core user positioning in the 16-26 between the crowd, and these people are more like the Internet users of the community. If it is a small number of types of Web sites, the user-oriented range will be a lot smaller, but the advantage of niche sites is easy to grasp the content of the site, do not need to put too much energy. But the disadvantage is because the audience scope is too small, in the promotion and so on will be relatively difficult.

Positioning user groups, but also consider the site's user needs. If the site for the crowd and the actual experience of the webmaster combined, you can better grasp the user mentality. For example, your work is a network editor, to do a professional editorial field site, user groups are all kinds of network editors, of course, than others are better at. If you love games, you can consider making your favorite game-related sites, so that the site's style and positioning can be better controlled.

Determine the location of the site, the next step is to specific site planning, the next issue of webmaster space, we will detail how to plan an excellent website.

Positioning is related to the development of the site, but also affect the overall operation of the site. Whether the website is successful or not, we must see if the basic skills are solid.

Iv. Pre-planning to determine the competitiveness of the website

Site planning at the beginning of the station is very important, can let oneself have a correct understanding of the site, so that the site is competitive. If you do a good job of the site planning, in the future development of the process will not need to bother to revise. The website has the direction and the goal, can avoid blindly follow the trend. Will not appear today music popular, immediately do music to listen to the website, and tomorrow SNS dating website starts to be popular, turns to the SNS domain situation. This issue will explain the site planning needs to take into account some of the elements, based on these points, began to build a station trip.

1. Website Infrastructure

Is it simply the creation of content-oriented Web sites, or is it an interactive forum mode? The content provides also divides into the picture, the text, the multimedia audio-visual and so on many kinds. After the content of the site, whether to increase the comment function, to add the popular Digg features, these are required to consider the specific form of the site architecture.

Consider a site's model, first from its location and content. At present, most of the site is based on the main station to provide content, and then provide such as forums, SNS, blogs and other platforms supplemented by the framework. This approach facilitates the categorization of content and facilitates the exchange of visitors. Most types of portals use this architectural model.

Simple architecture and management are essential for personal sites. Planning the site needs to understand whether the architecture is easy to achieve, and can easily manage, the site's architecture to the user's easy-to-use as the main purpose, but not too much pursuit of technological innovation, resulting in too complex site.

2. The selection of the construction station procedure

If you are a content-oriented web site, you can choose a dedicated build program such as Phpcms, Dedecms, which is more suitable for making information type sites. If the site should be biased in favor of the exchange between users, you can choose discuz!, phpwind or dynamic network forums and other programs to build the site.

We can choose the content management system to build the main station, use the Forum program to build the communication community. This is a more complete architectural model.

3. Website Style design

Even though the construction process has been widely used today, the page design of the site is still very important. Many websites use templates that are identical in style, and are printed like a mold. This is very detrimental to the visitor experience. This is easily caused by the homogeneity of the site, there is no own style and characteristics.

Good web design will greatly improve the credibility of the site. Since most of the current Web sites use content management procedures, usually through the design of the program-specific page template, and then implanted into the Web site program, so that the content of the update and the site changes are more convenient.

(1) Website layout

In the Web page planning, pay attention to the overall layout of the coordination, as well as the location of the site, from a concise and practical. Some of the first-stage sites often make Web pages very fancy, full of styles and special effects, which often have the opposite effect.

(2) Simple and easy to use

Site to have affinity and professionalism, a page should not be too much color, not more than five kinds of appropriate. Page clutter also includes the use of too much web site effects on the Web pages of various types of javascript or flash effects, can not be used in large quantities. Even if the site needs to be structured with similar effects, it needs to be appropriate. Otherwise, it will be distracting, so that viewers at a loss.

V. How to plan a good actual site

1. Column setting

Before setting up a website, the type of site will be determined, first analyze the same kind of site, understand the number of similar sites, how they operate, how to promote through the way ... Usually through search engine query related sites, generally ranked in front of the site are relatively excellent.

Then find the sites that are doing better, analyze them carefully, find out what columns or services they don't have, and add them to their site.

2. Plate Planning

The site's column types have hot and unpopular points, will be popular columns placed in the site prominent position, it must be a person to know the truth. However, in the planning of the site, in addition to highlighting the hot columns, but also need to be the site's characteristics of the column or service in the obvious position.

In addition, it is necessary to note that every page of the site is designed to search the box, so that users can quickly find their own content when entering the site.

3.URL Unification

Most Web site management systems can customize the URL address generated by the site, many webmasters in the building site on the generated address is not concerned about, resulting in the need to upgrade the program when the address changes, the search engine included very influential, so in planning the site, but also need to pay attention to the unity of the URL address, easy to upgrade later (pictured). There are detailed ways to generate channel pages, content pages, including Web sites.

Figure 4

4. Advertisement position setting

Most of the sites through advertising to profit, at the beginning of the planning site, we should plan to place the site ads, advertising should be placed in the location does not affect the user browsing, such as a page in the article page below, is a good place to advertise space.

Vi. problems needing attention in website planning

After determining the content of the site, the next step is to enter the specific planning stage of the site. We should be based on the type of site, direction and so on the site planning, it is best to write a planning document to facilitate their own ideas to amend and summary. When planning a website, the following questions must be noted.

1. Analysis of similar sites

At the beginning of the building, it is likely that you will not be able to start, even if you choose the type of site, do not know how to do. At this point you can first learn about the same type of Web site operation on the network. and analysis of the characteristics of these sites, such as the number of similar sites to understand how many, how the operation, the way to promote, the site's traffic and ranking is how much ...

Understanding and analysis of similar sites of information, for their own site has a lot of help, is a rare way to learn from others experience. The easiest way to find a site related to your own site is through search engines.

If you want to do a gourmet website, collect a variety of recipes on the site for people to see, then you can see how many of the current site, through search engines to query the site, generally in front are very good (Figure 1). Which is the best web site. These sites one by one view and contrast, you can find a blank field, you can see the shortcomings of other sites, so that through their own site to make up for the shortcomings and play an advantage. Can imitate and surpass the same type of website.

Figure 5

2. The architectural model of the forest site

Is it simply the creation of content-oriented Web sites, or is it an interactive forum mode? The content provides also divides into the picture, the text, the multimedia audio-visual and so on many kinds. After the content of the site, whether to increase the comment function, to add the popular Digg features, these are required to consider the specific form of the site architecture.

Consider a Web site's model, first from its positioning and content. At present, most of the site is based on the main station to provide content, and then provide such as forums, SNS, blogs and other platforms supplemented by the framework. This approach facilitates the categorization of content and facilitates the exchange of visitors. Most types of portals use this architectural model.

Example: the planning of professional vertical class site

Here I make the site for example, explain the site's specific planning and architectural approach.

This site is a campus type of site, facing the object is in school students, provide school-related content information, because it is the site of information, it chose in the content management of the outstanding CMS Station system PHPCMS,

For example, we can choose the content management system to build the main station, and then use discuz! or other forum program to build the communication community. This is a more complete architectural model.

When considering the architecture of a Web site, it is also necessary to understand whether the architecture is easy to implement, and whether it can be easily managed, and simple architecture and management are essential for personal sites. The most important thing is that the structure of the site to the user's convenience as the main purpose, but not too much pursuit of technological innovation, resulting in the site is too complex or page fancy.

The website has the direction and the goal, can avoid blindly follow the trend. Will not appear today music popular, immediately do music to listen to the website, and tomorrow SNS dating website starts to be popular, turns to the SNS domain situation.

3. Style design emphasis on the embodiment of site features

The previous website construction pattern, all is through the study webpage production, one page page makes the HTML file, the combination produces a static website. And now is often the use of special construction station procedures, after a simple installation, only need to add content on it. Although there is no need to learn complex programming and database knowledge can also build a station, still need to understand some basic concepts.

Even though the construction process has been widely used today, the page design of the site is still very important. Good web design will make visitors refreshing, and to a large extent improve the credibility of the site. Since most of the current Web sites use content management procedures, usually through the design of the program-specific page template, and then implanted into the Web site program, so that the content of the update and the site changes are more convenient.

In the Web page planning, pay attention to the overall layout of the coordination, as well as the location of the site. To create a good website page, pay attention to the following points:

Easy to choose the right software

Web Page Three Musketeers is the best choice for beginners, including Dreamweaver (figure), Fireworks, flash three software, they are used for Web page design, image processing and web animation production. Know that they can make the site better.

Usually, it is the learning software that began to build the station. At present, most of the webmaster is the opposite, first set up a website, and then slowly learn technology, is also a good way. In the learning of these software, to practice step-by-step operation, rather than specifically for the construction station to buy a variety of books to see, so inefficient.

Figure 6

Practical for the first page should not be messy

When planning a website page, you should start from the simple and practical. Some beginners tend to make web pages very fancy, full of styles and special effects, which often have the opposite effect. Site to have affinity and professionalism, a page should not be too much color, not more than five kinds of appropriate.

Page clutter also includes the use of too much web site effects on the Web pages of various types of javascript or flash effects, can not be used in large quantities. Even if the site needs to be structured with similar effects, it needs to be appropriate. Otherwise, it will be distracting, so that viewers at a loss.

Tips:

Many web site habits will be made a very long home page, that this site content is rich. In fact, according to their own needs to design, the characteristics of the site and the main content on the home page can be.

Individuality embodies the unique style of the website

Many websites use templates that are identical in style, and are printed like a mold. This is very detrimental to the visitor experience. This is easily caused by the homogeneity of the site, there is no own style and characteristics.

For example, the site for the age layer is different, color style can not be the same. For their own visitors also need to have their own color matching. So even if you are using a downloadable Open-source program, you need to modify the template to incorporate your site's needs. If you don't, you can also download some of the templates that others have provided that match your site's style, and never use the default templates that your program takes.

Please pay attention to the next chapter: From theory to practice website to establish combat

RELATED links:

The successful way of Internet entrepreneurship (i): The profit model of Internet entrepreneurship

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.