The successful way of Internet Entrepreneurship (VII.): Five Steps of Site Foundation optimization

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Understanding Search Engine Optimization

When it comes to search engine optimization (search Engine optimization, abbreviated for SEO), you have to mention search engine marketing (SEM), SEM is a search engine to promote the site of the marketing approach, and search engine optimization is one of them, Other ways include search engine PPC ads. Because the SEO is through the technical way to realize, does not need to pay for the promotion, therefore is more practical for the personal stationmaster. The focus of this chapter is to explain the implementation of SEO methods.

1. Search Engine Optimization is what

Search engine optimization for the site is for a variety of search engine retrieval methods and characteristics, by modifying the site code or increase the connection, so that the site to meet the search engine preferences, so as to enhance the site in the search engine rankings, or improve the number of pages in the search engine included. The ultimate goal of SEO is to bring users to the site.

Search engine optimization is the fastest and most effective way to promote the current website. Because the user is through the Search keyword arrives your website, therefore often the website will meet the visitor's demand very much. This kind of user is called the target group in the website planning.

Because of this, SEO was welcomed by the webmaster. Because it not only brings the viewer, but also is a high value target visitors. And because the search engine has become the current Internet portal, most of the Web site, including all kinds of portals, the vast majority of traffic, are obtained through search engines.

For personal webmaster, SEO has become an indispensable skill. Because of its low cost of implementation: only need to learn the relevant technology, and do not need to invest a lot of money to promote the site. So at present every webmaster-related forum community, almost full of content about SEO.

However, SEO can not only consider the ranking of the site, at present many webmaster build station often only to SEO "on par". In the construction process of the website, more important is for the sake of the user, SEO is to let the website take the user experience as the fundamental, the goal is to give the user to provide better service, and not only to optimize the website for ranking.

2. What is "Black Hat seo"

Black Hat and white hat are two kinds of SEO appellation, because the SEO can bring huge traffic, there are a large number of practitioners using the "Black Hat" optimization to improve the ranking of the site, that is, cheating and other disgraceful means to optimize the site, including a lot of junk links, bridge page, keyword piling and other ways, can be called Black hat seo. such as using software programs to grab a lot of search results from other search engines, make it into a Web page, and then put ads on the Web page to earn revenue, that is, black hat seo, this way in many years ago very "effect", but the current search engine has changed the algorithm, a similar way the effect has become negligible. And the search engine has been improving the algorithm, and black hat seo to Do "struggle."

White hat seo is the opposite, using the right way for the site SEO, according to the user experience to optimize the site, can be called white hat seo. And these two ways can bring the effect of the site rankings, often black hat seo effect faster, more harmful. Will even cause by the search engine "K off" the consequences.

Tips:

Be k off is a personal webmaster frequently used ridicule language, by the search engine k off that is deleted in the search site all the index content, it is also used for various types of alliance accounts are deleted, such as the account deletion of the context.

3. Black Hat seo commonly used cheating method

The ranking of the site is largely determined by the number and quality of connections to the site, and the usual way to connect is to exchange links with the same type of site. However, many SEO will not use this inefficient, slow method, but when browsing other sites, leaving a message at the same time, in the forum when the reply, in their own signature location plus site connection ...

Although these methods are also good, but a lot of Black hat SEO will use the way software mass, to get the connection. For example, use mass software to comment on thousands of blogs and message books, while leaving the website address to be optimized. This way not only caused a lot of junk information, but also let the bloggers overwhelmed by the message.

There is a way to cheat through the blog, is to use the blog Group Building software, in various types of BSP sites to build a large number of blogs, and then publish a link to have their own site address of the article, through this kind of connection to improve the ranking of the site.

In addition, Black hat seo commonly used another method, is through the "link factory" to obtain a large number of web links, link Factory is a large number of Web pages to form a cross link system. Once a site joins such a linked system, it can get links to all the sites in the system, and in exchange, the site is connected to other sites in the factory.

4. "White hat SEO" implementation of the way

In contrast to Black hat, white hat's SEO advantage is that it can maintain a long-term ranking, and will not cause any negative impact on the site, some want to big formal web sites, are using white hat seo way to optimize the site.

This optimization approach is more user-friendly for search engines, such as by improving the quality of the site, and connecting with the best sites in the industry. or let users feel that the site is useful, and let users spontaneously in blogs, forums and other places to connect to the site.

In the actual SEO operation process, commonly used in other ways, such as "Connection bait", is clever way to let the site get more external connections, SEO commonly used in the connection bait there are several ways:

Provide utilities: such as writing a Web page contains a number of automatic query software, so many owners will be happy to use, and the software on their own website or blog to recommend, so that you can get a large number of unilateral import connections. And the unilateral connection than the friendship connection in the search engine accounted for a higher weight.

Small knowledge:

What is the weight of the site?

The weight of the site is a search engine on a site to the degree of attention to a site rating, popular is to give this site how many points. Search engine for each site and the site contains a certain degree of authority, the authority is a site or a Web page evaluation. The weights of various search engines indicate that the way is not the same, for example, Google is used to PageRank value, Sogou use Sogou rank to say, and Baidu is not specific parameters, only through the update speed of a website and the number of recorded to judge.

Write quality articles: Many independent bloggers will use this method of writing industry articles to obtain numerous external connections. The most obvious is that some of the industry's introductory practical text, this article will generally get a lot of reprint or reference, the site can often get a lot of connections.

In addition to the above mentioned several optimization measures, there are many ways to implement the SEO, starting from the next section, will be a detailed description of how to optimize the site.

Second, the site to optimize the basic five steps away

To the site "not to fall behind", it is necessary to optimize from the inside to the field. The following is the beginning of the site optimization practice bar.

1. Submit Web site to search engine

Almost all search engine sites provide the ability to submit sites, and to allow them to index the site, you need to submit the site first. In general, the website will be indexed by most of the search engines within one months after the site is submitted. The common search engine submission address is shown in the following table:

Search Engine Website Login address

Google http://www.google.com/intl/zh-CN/add_url.html

Baidu Http://www.baidu.com/search/url_submit.html

Yahoohttps://siteexplorer.search.yahoo.com/submit

Chinese Yahoo http://search.help.cn.yahoo.com/h4_4.html

tomhttp://search.tom.com/tools/weblog/log.php

Sogou Http://db.sohu.com/regurl/regform.asp?Step=REGFORM&class

Msnhttp://search.msn.com/docs/submit.aspx

Search http://d.zhongsou.com/NetSearch/pageurlrecord/frontpageurl.jsp

Common search engine Submission address

Of course, there are many search engines in the network, but we do not need each to submit, for example, the site is mainly for Chinese netizens, there is no need to submit in English search. In addition, the network also has a category of directory sites, such as dmoz.org, such as the inclusion of such a classification site for the site is very good, but its requirements are also relatively high, and is a manual way of editing audit. Of course, if it is a domestic site, add a large flow of Web site Navigation website is also a way.

2. Basic optimization of the website

Want to let the website get a good rank in the search engine, it is very necessary to optimize the webpage appropriately. At present, there are many professionals engaged in SEO. But for personal site, according to the following several ways to the site for simple optimization processing can be.

Try to use static Web pages. The use of static Web pages is not only conducive to improve the browsing speed of visitors, reduce the load on the server, but also the search engine included a very good effect. Now the general CMS Content Management system supports the direct generation of static Web page files, if the build station program does not support the generation of static Web pages, you can use some pseudo static way, such as discuz! Forum can implement URL pseudo static effect.

Small knowledge:

The difference between static and dynamic Web pages

HTML-formatted pages are often referred to as "static pages", and early sites are usually made from static Web pages. It is characterized by each page has a fixed URL, and the HTM, HTML, shtml and other common forms of suffix, is actually saved on the server file. Dynamic Web pages are corresponding to static Web pages, its suffix is not htm, HTML, shtml, XML and other forms, but in ASP, JSP, PHP, Perl, CGI and other forms of suffix.

Dynamic page address generally has a symbolic "?". Web page content is called in real time from the database, while search engines can crawl dynamic content, but for static web pages, obviously more difficult. Because search engines are generally not able to access all pages from a Web site's database, or for technical reasons, search spiders do not crawl the Web site "?" After the content, so the use of Dynamic Web site in the search engine promotion, need to do some technical processing to adapt to the requirements of search engines.

3. Perfect Web meta content

Meta is an auxiliary tag in the HTML language Head to simulate the HTTP protocol's response header message in an HTML document. Search engines generally use robots to automatically find meta values to classify Web pages, which have two properties: Name and Http-equiv. The name attribute is mainly used for surface description pages, which correspond to content (Web contents), so that search engine robots can find and classify them.

SEO for the site, the most important thing is that meta content belongs to the description (site on the search engine description) and keywords (classification keywords), so you should add meta value to each page to facilitate the search engine index. It is important to include the following two meta values, and be sure to add them to the Web page.

<meta name= "Description" content= "Web content description"/>

<meta name= "Keywords" content= "Web keyword"/>

Meta also has a variety of presentation functions, such as the inclusion of designers and copyright in Web pages. We can use a META tag builder to easily generate meta tags (tools can be found by searching the keyword "meta tag Builder").

Figure 1 Web page Meta Builder

4. Increase the number of external links to enhance the site ranking

Site links can be divided into internal links and external links, the previous mentioned other sites exchange links is a way to increase external links. Of course, there are many ways to increase external links, such as in other web forums to do publicity (of course, can not be spam), improve the site's external connection is often a quick way of SEO. But it's not easy to say it's easy to find a lot of quality links.

Place your own website address in the forum signature, provide useful information, such as answering other people's questions, and many visitors will click on the link in your signature. Although the search engine is now the weight of the link in the Forum blog is very low, but still can add up.

Write more valuable articles, not only in their own website published, you can also publish to the same type of Web site, in the article can add some copyright information, indicating the source. Adding internal links is also a good way. We can refer to another article in the website in an article, the more links, the more the site in search engines will be indexed more pages. Use bad chain Check tool checkpoint whether there are bad links and dead links, in addition, in the exchange of links, also need to pay attention to the basic situation of the other site, attention can not be cheated or be punished by the search engine site exchange links.

Tips:

Try not to join a site like a link factory. These sites are generally such as "self-help links, intelligent links" as a publicity, add similar links although to a certain extent conducive to the optimization of the site, but a short period of SEO external links will be a rapid increase in the search engine as a cheat processing.

5. Make the website content index file

Site Index sitemap file is a map of similar files, this XML format document lists all the content of the site's title and address, easy search engine on the content of the site quickly included. Http://www.xml-sitemaps.com is a Web site to generate sitemap files, only need to fill in the site's address, as well as update frequency, modify time and other information, you can generate a complete sitemap file.

When the file is finished, you can submit it to Google's Administrator Tools website (address: https://www.google.com/webmasters/tools).

Figure 2 Online Production site map

6. Find and predict popular words

At ordinary times, we should pay more attention to the current network of hot words, timely production and dissemination of relevant topic content. For example, you can add relevant practical information before a few festivals. Take the word "Mother's Day" for example.

Want to query a word in search engine searches quantity, can go to Baidu Index (http://index.baidu.com) inquires, another Google search also launched the same type of Google trend query (address: http://www.google.cn/trends). With these tools, we can easily see the popularity of a word, so that a targeted site optimization.

Number of keyword searches in the 300 degree index

Please pay attention to the other chapters of chapter seventh:

Third, the use of SEO partners to optimize the site

Four, SEO quick catcher detailed record of the number of pages included

Five, online SEO tools to optimize the site

RELATED links:

The successful way of Internet Entrepreneurship (VI.): Practical Website Promotion method

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.