The survival of local tourism websites in the giant environment

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Whether from the global point of view, or only in our domestic perspective, the Internet after 20 years of development has reached a very high level, many industries are already close to saturation. We humans have a same sex, if the sentence is not good is called greed, if we say elegant point we can say is self-improvement. People are always digging up new growth points, of course, it is because of this to make the Internet, whether in technology or mode have made great development, can be said that the development of the Internet is inseparable from our exploration spirit.

The development of the Internet at the same time, the domestic economy has undergone unprecedented changes, of course, we can think of the party and the government's policy is good, but I think more important is the result of the efforts of all the people. Because of economic development, people's pursuit of life is no longer the pursuit of food and clothing, the era of food and clothing for most of China has no longer returned, and now more is the pursuit of quality of life, so the emergence of the service market.

In the Internet we pay attention to is a connection to the atmosphere, so the Internet to do products and services are often from the actual needs of life to mining demand, which is the Internet people often say users need it. Therefore, as people's demand for a variety of services increased, the corresponding Internet products and services are also adapted and born. It is precisely because of this, the Internet in the life of service-class sites are more and more.

The topic I am discussing with you today is related to tourism websites. Why do I say "giants everywhere" in the headline? This is also the biggest fact of travel websites, and the fact that this is going to last for a long time is going to be even stronger.

A little familiar with the Internet friends should know where to go in China's Internet, Ctrip, with the city, donkey mother, such as a small number of well-known tourism sites occupy the industry's vast numbers of traffic share, this is certainly less than two layers of sites occupy more than 28 of the law of the eight share. From where Baidu can see the revenue, the real Big Mac level of the Internet company bat and so on when the mobile Internet came to start to layout their own tourism market. So I said here that the Giants are not too big.

I've been talking to you about a big trend in our web site, and now I'm going to combine some of my practical experiences to talk about how some of our local grass-roots travel sites survive, perhaps through which we can see some way to survive.

I was born and bred in the northwest, where I was a seemingly forgotten place, perhaps we are here in the northwest of the city is not known because of our economy is relatively backward, I believe many people have heard of the North Canton Deep Bar. It is also because the economy does not develop, so the Internet will not have much development, many internet companies even do not have the time to layout our region, although in the Middle East region of the same level of the city has long been in full swing.

It is in this environment, at the beginning of last year, we travel agencies to make a travel site, we mainly face the northwest provinces, and I personally responsible for the Qinghai tourism column. In fact, we did not say where to go to such a large site, our idea is very simple, is not to pay out to those internet companies and then to pull customers, we want to solicit their own. And after a year of operating practice, we are right everywhere, because we now reap more than pay, and accumulated a lot of organizational process assets. Here is a brief discussion of my personal experience, which I think is the way to live.

First, start early and prepare for a rainy day. It seems like a piece of crap, because everyone might say that if I started a website ten years ago, it might have been made into a company like Baidu. However, indeed, it is true, where you can search, you may find that cities such as Xining did not appear in it, I do not say that we discriminate against the northwest, but because these sites are really not able to take into account these places. The time they gave us was a good chance to do it. Because after a while the local less than you, and the outside of the giant may be to save costs and to cooperate with you, so that their strength will be greatly enhanced, and our site has been with a number of larger national tourism sites have contact.

Second, give full play to local advantages. Our operators here are local, our travel agency in the northwest is relatively large, but compared to the country is not worth mentioning. But the biggest advantage we have in our region is that we are home-grown, we can compete for bully, and all the operators are local people. This is different from the employees of the big websites, they come from all over the place and may come to work just to get a thousands of dollar salary, and we are different, our real work may be the tour guide and so on, we are the region, the land has this deep feelings, so also very familiar with. So take advantage of our local advantages, although we do not have the technical and management experience of the big site, but the user service is certainly good, say these giants do not have so much energy to consider these small pieces.

Third, travel light. Many people think this is not worth mentioning, but for our grassroots team this is a very big fact, because the grassroots team does not have sufficient funding, during this period there are pressures from all sides. Our website is our colleague of this travel agency to build the amateur, our idea is very simple, is to help oneself to solicit, rather than at the beginning of a picture of how big blueprint. Of course, I'm not saying that we have to do amateur, I mean should put down the burden to do, rather than empty plan, too much planning for the grassroots team is not so realistic.

In short, in the domestic internet giants of the powerful alliance is that we must face, that is, will be towards the direction of centralization. But anyway, there are some grassroots team projects can be famous, which shows that we still have the opportunity, we may still be able to make a difference. If we want to be like those successful grassroots team have good harvest, we must constantly pondering in their own field of survival, and strive to put into practice!

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