The temptation of online shopping, how to set free shipping threshold business

Some people jokingly, the net buys to see "The parcel Mail" two words, just like seeing "free" like, suddenly cannot restrain the shopping desire in the heart. As a "standard" service for the enterprise, free shipping is not only a necessary expense to enhance the user experience, but also a marketing tool. According to the Beijing Commercial newspaper reporter Survey, in the various home appliance merchants frequently adjust the distribution policy, the current free shipping threshold difference has been more and more big. For consumers, how much is the most appropriate wallet mail? For businesses, free shipping threshold set more than Gao enough balance payments?

No mail threshold difference hundreds of yuan

After the free lunch of "parcel post" becomes the normal, the quota setting of the free shipping threshold becomes one of the factors that the consumer chooses. Beijing Commercial News reporter inquires 10 companies found that 6 enterprises of the package mailing limit of 40 yuan below, but the different enterprises of the threshold of free shipping is quite the same.

Beijing Commercial Newspaper reporter survey shows that the current suning easy to buy and Gome online are "full package mail", that is, arbitrary consumption can enjoy free shipping services; Xun Network and Amazon China's free shipping threshold of 29 yuan, Beijing-east, Dangdang for 39 yuan (when the book for 38 Yuan). But with Jingdong, Xun net similar, is also a new egg net that started with 3C product, its free shipping threshold in Beijing is 399 yuan, is 10 times times of Beijing east.

Food for the selling point of Shop No. 1th and Cofco I bought the net in the weight of more detailed rules, such as shop 1th stressed full hundred 5kg first heavy, order amount between 50-100 yuan and weight of not more than 5kg orders charged 5 yuan freight; Cofco I buy the net is "full 50 yuan without 5kg within the first heavy", But if the order weight between 5-10kg, then need to be full hundred dollars to be able to mail. In addition, to own-brand clothing for the main products where the goods are currently 158 yuan package mail. Beijing Commercial News reporter learned that, where the customer-prudential products, the threshold is often adjusted to avoid the mail, which is related to the season, marketing activities cycle. Autumn and winter season of free shipping threshold is generally higher.

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