The third revolution in new media

At the end of the micro-broad war, portals were on the news client again. News clients are also conducting a third new media revolution following micro-blogging and micro-letters. In first, NetEase is how to achieve the success, NetEase's editor Why so there is hanging silk flavor? What are the characteristics of the audience's attention in the news client? Next let's analyze and analyze.

1. Basic data: According to NetEase disclosed NetEase client Total user 72 million, the daily active number is now more than 20 million.

2. The data are detailed in the following paragraph, first of all, my data analysis conclusion: Micro-letter users are very real, from the QQ migration from the vast number of users are very scary, Sina Weibo in high-end users occupy the mainstream position, NetEase News client in micro-letter, micro-blog after the third (except mobile phone QQ). News clients are bringing a third new media revolution following micro-blogging and micro-letters. Although the previous revolution had not yet been completed, the latter had begun to devour the former's tail. Depth parsing skips the data section and looks back.

Here's my search for data:

In Baidu Android app application search: micro-Letter Download 100 million +, Sina Weibo 10 million +, Tencent Weibo 5 million +, Sohu news download 5 million +, Tencent news download 1 million +, NetEase News 1 million +, Baidu News 1 million +, Phoenix News 500,000 +,ZAKER50 million +. (because Android app downloads market too much, Baidu Android apps download data for reference only)

On the ipad on the Apple App Store search: Sina Weibo 318,927 score, the number of micro-credit score 210,349, QQ-HD has 117,285 ratings, NetEase News Client A total of 100,817 scores, zaker a total of 23,916 ratings, Palm Sina ( Main Sina News) a total of 21,282 ratings, Tencent News a total of 5,672 scores, Tencent Weibo total of 4,703, Phoenix News total of 1565 scores, Baidu news total 1214 scores, Sohu News has 173 scores.

In the iphone's Apple App Store search: Sina Weibo a total of 44,550 ratings, micro-letter comments are 142068, NetEase news is 63,354 ratings, Sohu News is 28,912, Zaker is 31,351 ratings, the palm of Sina is 12,919 ratings, Tencent Weibo is 7,849 ratings, Tencent News is 5,674 ratings (?), Baidu News is Baidu News is 1071, Phoenix News is 2,502 score.

(data for reference only, there may be a brush list behavior, there may be a software update when the historical score is not retained)

What does the news client bring to the third new media revolution after Web2.0?

1. Micro-blogging is the social media revolution of public communication, the micro-letter is the social media distribution revolution, the client is mobile news portal revolution.

2. The mobile news portal represented by NetEase client is the continuation of editorial-led media evolution, a gorgeous upgrade of the mobile newspaper, a correction to the fragmentation of social media, and a large bloom of productivity in aggregated content. is also the newspaper-portal-the continuation of mobile newspaper, is a traditional media roots are red-pro children.

3. The emergence of news clients once again proves that the new media revolution is done, not blown out or guided or studied, the Internet is a real exploratory field, only exploration and trial and error can be successful.

4. NetEase client success and Sina Weibo in the @ left several hands of the success of a similar place, the grass root of the reading taste, relaxed moment is the original forum hot posts of the integrated version of entertainment to dissolve the structure, playful broadcast, in the very limited screen space, the audience's attention is more scarce, Traditional Web site One page put hundreds of news of the era thoroughly past, mobile phone will only let you place not more than 40. The probability of brushing the screen may be less than the search engine page.

5. NetEase's thread culture determines that he is trying to be the most close to hanging wire mobile media, do not know why NetEase's editors so have the smell of hanging silk (arrears of wages, or overtime too much?—— a joke, O (∩_∩) o). The editing of mobile media is becoming more critical, more interpretative and more time-sensitive.

6. Headlines are becoming more important, with insights and sharp critical things to get into the most focused reading area, this will lead to valuable content and comments more scarce and valuable, the view of the public opinion will be more polarized, the state media is very pitiful and inevitable again in the new media revolution in the beginning of the fall behind.

7. Unlike social media platforms like Sina Weibo and micro-credit, the client platform is a mobile phone, the phone behind the Android system pre-installed in the cottage manufacturers, the three major operators, Samsung, Huawei and other major brand manufacturers, iOS system in the hands of Apple, the state media to replicate the micro-Bo era of rapid growth model, The introduction of their own account, in the micro-Bo platform recommended, quickly have millions of of fans, only the contact pre-installed manufacturers or UCWeb, otherwise installed capacity will be miserable, and the false installed capacity will become similar to the navy and the terms of the effect.

8. If Weibo captures the most active tens critical Rangers in the public opinion field, driven by the million-level onlookers, then there is no interaction outside the desire, only to feed the relaxed type, aggregated news of a larger number of traditional reading habits of the audience, this is the micro-blog left behind the huge media space, This space should be the filling of the news client, NetEase has become the trend of a slight advantage of the first hair.

9. The trend forecast: If Weibo can technically eliminate its excessive redundancy of information, rumours are rampant (with rumors pushing the truth to the bottom of many people's information), and the deletion is too strong (which is unlikely to slow), then Weibo may overwhelm the news client, or the news client may be the one with Weibo and micro-credit.

10. God let everyone speak, invented the microblog; God let the cow break the media reporter editor continued to speak, invented the news client; God let the base friends, friends, love friends, interesting friends to speak, invented the micro-letter.