The War of Entrepreneurship: a reference to entrepreneurship

　　Li Jiageng an entrepreneur. He is not a young blood, but has been near middle age, he has done is also the traditional industry, but do not forget to do in the tradition of internet business passion, although with passion, entrepreneurial process and the results and his vision of a far cry, but also caused a lot of emotion. This article is mainly for those who are starting a business or interested in entrepreneurship, the hope through the other people through the detours and lessons worthy of reflection, for reference.

I am 46 years old, from the traditional industry, July 10 to Shanghai to participate in micro-bo entrepreneurial competition, met a lot of internet people, always thought programmers very powerful, unrestrained, omnipotent. After the exchange, only to find that is not so, the programmer is only responsible for coding, and those fantastic effect is not the programmer to come up with, but the category of product managers, after a lot of friends in the Internet community suggested: Lao Li You think more, simply into the Internet bar.

The opportunity came, last April, Zhongguancun Garage Coffee opened, I in micro-blog closely watched for 2 months, finally last June 24, came to Beijing, came to the garage coffee.

To start a business, you have to have ideas, I do not lack, but the light is not enough, but also have a technical partner, first to make product prototypes, and then find investment. So looking for a technical partner became my top priority in the garage coffee business. At that time, I lived in the South Gate student apartment, 10 o'clock 10 o'clock in the evening every morning, to the garage coffee, this stay is 6 months. Last December or so, met a graduate from China programmer, also in a large company, chatted a few times, but also more congenial, then the brothers back to Yunnan hometown, we occasionally telephone contact. This April, he returned to Beijing, and in the garage to meet the coffee, asked the idea that the big companies do not want to go, want to start a business, have to work together, so he became my technical partner.

Start to do product demo, modify, improve, and then look for investment. At the end of June, the early investment agreement signed, the next day, the first investment in place, because there is no registered company, investors proposed to the technical partners in the name of the individual to open a bank account, the card is kept by me, daily accounts by technical partners to do, I am a cashier, management expenses After the first paragraph is in place, rent a house, and find two graduate student interns, another product manager friend and a UI friend to join the team, everything is ready, open dry.

According to the original investment agreement, the first version of the product must be on September 1, from July 1---September 1, only two months time, tight time, heavy tasks, during the period of many changes in product design, over and over again ... One day in mid-July, there was a plan to discuss several preparations for the plate, a new idea came out that night, with the technical partners, he felt good, can give up the original plan, the next day to open a product seminar, we feel that time is too tight, or adopt the original scheme, give up new ideas, although I am opposed, I want to wait for products to make changes after it, for the overall, the product plan is so decided ... The document, prototype came out quickly and began programming. Technical partner bombast, we are cross-platform development, Android, iOS generic, no testing! In the product front-end development, technical partners refer to the micro-letter, from the home page to the homepage, there are 4-5 pages of the transition page, asked him why so many pages? The answer is that this is what micro-letters do. Because I do not understand programming, do not understand the code, product development, entirely by the technical partners.

Finally, September 1, the product came out, a try, dumbfounded, too many useless pages, the user experience is very poor. So, an emergency product manager, new product manager arrived, the first time to put forward 28 amendments, to the September 10, and then put forward 22 amendments, to September 20, the product finally came out, and after more than a week, did more than 10 Android phone suitability test, during which asked technical partners, is not cross-platform development, can be used in Android, iOS GM do not test it? He said theoretically, whether it is so, I do not understand ... To October 1, the product on-line, began to use large account to promote, National day period, pushed 7 days, scold sound. The number of users is only more than 5,000, analysis of background data, feel that the product problem too much, not mature enough, so decisively stop the promotion.

By the middle of October, investors convened a meeting to analyze product and operational issues, my opinion is that the product direction is right, but this product we do not have the ability to do well, then investors have the intention to stop investing, I show respect and understanding. Technical partners are still talking, thinking they can iterate. In fact, after this period of operation to promote the realization of the product at the beginning of the design is not good, want to modify the success is futile. In the meantime, investors ask the technical partners why they want to start a business? He said he didn't want to start a business, came to Beijing to find a girlfriend, met me in the garage, I feel full of passion, so follow me to start a business.

October 15, investors put an end to investment, a look at the investment, technical partners immediately announced the dissolution of the team, no money, he quit. In fact, we still have more than 50,000 yuan in the account.

In late October, I and Product Manager (he also became a partner in late September), on the one hand, analysis of the original product problems, on the other hand began to conceive new products, we believe that, although the technical partners do not do, but the account has more than 50,000 dollars, but also can persist for 2-3 months, If a new product is developed, the money has to be counted as a former investor's share.

November 1, the product manager October salary, my own October a penny did not lead.

November 5, to check the bank account, the card was swallowed by the teller machine, accounting for more than 50,000 yuan by technical partners to roll away.