The way of outsourcing in the growth of start-up companies

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An article on VentureBeat an interesting interpretation of how growing startups can outsource their tasks to improve the speed of product development and reduce the risk of enterprise personnel expansion. Especially in the need to avoid the risk, to provide you with five recommendations. Translator)

A few months ago, and an SEO agency boss had a telephone exchange. She hopes to find someone to help her users build the chain. I immediately told her that there were many companies and individuals who could provide such services overseas. Through some online outsourcing platform can be successfully found. Her reaction was staggering, "it's crazy to outsource overseas." But that's how our world is going, every night and day. Through this outsourcing, start-up outsourcing companies can not only quickly invest in the development of new product features, but also the provision of outsourced services to the team is likely to have a higher degree of professionalism than the hired staff.

Of course, in the process of outsourcing, there are a few points of attention is worthy of the entrepreneurial team to focus on and avoid.

Mistake one: Take out the tasks that should not be outsourced

Do not simply pursue the cost advantages of outsourcing, such as the enterprise core technology content, need more creativity and experience of the work (translator: not necessarily), customer-related key information, such work should be maintained within the team.

So which jobs are suitable for outsourcing?

· Online promotion (similar to SEO, social media promotion of such work)

· Non-core product and function development

· Software development

· Art design

· Data entry

Error Two: Hasty cooperation without the ability to approve the outsourced party

As the CEO of a start-up, there is nothing more impressive than the frequent training of a new external partner who has no such thing on the trail of the next. Therefore, before starting the formal work, you can give some challenging tasks as testing, of course, such a task is to be targeted. For example, I have asked an outsourced partner, before starting the formal work, set up a WordPress blog, and asked the UI to be beautiful, the operation can be a simple article release. Because the next task is related to this, the cooperation has become very smooth and has been maintained for a long time.

Error three: Focus on technology and ignore communication skills

This is a very common mistake. A lot of people just look at the resume or the description of the company profile, but did not examine the communication skills to cooperate. Of course, for overseas outsourcing teams, the focus should be on the use of English language and communication skills. Otherwise, you will find that there will be a lot of understanding errors in your work, thus reducing your productivity. I usually do a conversation for about half an hour and do the following:

· How about the grammatical ability?

· What is the spelling level?

· What's the speed of typing English?

These are the things you can't improve in the short term through training, and it will ultimately affect the success of this outsourcing.

Error four: Insufficient management input

Some employees can safely be allowed to work remotely. They have a strong ability to manage themselves. But if the real use of outsourcing resources, especially overseas outsourcing resources, but very little communication and management, will lead to serious consequences, and even affect your start-up companies. I have experienced this pain myself. I used to think that we should trust the outsourced programmers who worked for our team, so there was a very small amount of communication in between. As a result, a large amount of work has not yet been completed when the project is nearing completion to provide results to my clients. And even when the work is done, there is a big problem with quality.

If you can't find a full-time project manager to help you manage and co-ordinate the work of the outsourced team, the daily paper is the most effective way. A textual daily report that includes the necessary submissions, similar to the software source code, and so on. Use a professional outsourcing platform, or at least use a tool like Dropbox,google Doc.

Error Five: No incentives and rewards for outstanding outsourcing partners

Within the enterprise, the encouragement and reward for the excellent staff is one of the usual considerations. However, for the outsourced team, they are not a part of my team, and perhaps there is absolutely no need to consider these things. In fact, you will get more solid and effective outsourcing results if you reasonably give timely and appropriate approval to the cooperating outsourcing team or outsourcing partner. Sometimes, I will make a summary and review of a stage work. If the results of this phase reach my satisfaction or exceed my requirements, I will pay a certain bonus when paying the project. The amount of the bonus doesn't need to be particularly big, but with the expression of my approval and attitude, the cooperation behind us will become more enjoyable and smoother.