The way to upgrade the air conditioner industry is becoming clearer

Recently, the relevant departments of the State issued policies, to guide air-conditioning enterprises to produce and sell energy-saving products, such as financial subsidies, the implementation of the expected series of policies, will make the level three and below the level of air-conditioning gradually eliminated from the market, one or two-level air-conditioning to become the mainstream market, the industry is very different from the new energy efficiency level of air-conditioning will also be May 19, the State Council executive meeting decided that in Beijing, Shanghai and other areas of five types of products such as air-conditioning "to replace the old" pilot, the sold subsidy within the scope of old household appliances and buy new home appliances, according to the new home appliances sales price of 10% subsidies. Industry insiders believe that the country's "home appliances to the countryside" policy is mainly targeted at rural consumer markets, leading household appliances in rural markets, and "old for the new" policy can be called new energy-saving appliances "into town", to encourage urban consumers to eliminate high-energy products, to buy new energy-saving products,　　It plays an active role in promoting the upgrading of urban market products.　　May 20 after one day, Ministry of Finance, Development and Reform Commission jointly issued "Energy-saving products Huimin project" Efficient energy-saving room air-conditioning promotion implementation rules, in the next two years, the level of energy efficiency in the first and two level of the fixed-speed air conditioning in accordance with the refrigeration volume of four to give subsidies, each of the highest subsidy to Air conditioning energy efficiency ratio refers to an air-conditioning with 1-kilowatt of the electricity can produce how many kw of refrigeration (heat), energy efficiency, the higher the efficiency of air-conditioning, the current energy efficiency level of the threshold is five, the first-grade equivalent product efficiency is the highest, only to reach level five to enter the market.　　However, due to the previous one or two-level equivalent air-conditioning price is higher, the market is only about 20% of the scale, the market on the sale of a large number of products are four or five-level low energy-efficient air-conditioning.　　Lu Haijun, deputy general manager of the air conditioning company, said that the interpretation of the country's successive policies can be found, in order to promote energy-efficient air-conditioning, the state subsidy is very strong, air-conditioning enterprises only actively respond to energy-saving upgrade policy to comply with the trend of market development. However, in the specific market operation, the grant has chosen the main push two-level energy efficiency products. The people of the grant themselves calculate a sum of account: As far as manufacturing costs are concerned, the cost of upgrading from level five energy-efficient air-conditioning to level two air-conditioning will increase by 10% to 15%, thanks to the use of more energy-efficient compressors and components, but the cost of upgrading to the two-level air-conditioning is basically flat if combined with the country's subsidy to the two-level energy At present, the cost of the two-level energy-efficient air-conditioning is only about 100 yuan higher than three, and Grant has chosen to skip the three-level energy efficiency and upgrade to four or five-level energy-efficient products directly from the previous level of energy efficiency. "In response to the national call for energy conservation, to provide more energy-saving products for the community, not only for the benefit of consumers, but also the responsibility of our air-conditioning enterprises." "In fact, after the state's policy on the promotion of energy-efficient air-conditioning, many air-conditioning companies have made a similar market strategy with the grand." Guotai researcher Fang pointed out that the State through economic subsidies to encourage manufacturers to adjust product structure, and market supply situation will eventually affect the consumer market, for some time, the policy-inspired energy-saving products willis the mainstream model of market sales, and after the scale effect, technological progress and cost reduction are likely to accelerate further.　　In addition, in the national energy-saving subsidy policy, the air-conditioning enterprises to actively adjust product structure, three-level energy-efficient air-conditioning market may rapidly shrink, which will successfully solve the new energy efficiency level of air-conditioning standard threshold of the two or three-level dispute. The key to this new energy-efficiency rating, which was scheduled to be implemented in March this year, is that many companies are highly controversial about whether the threshold for new energy efficiency levels is set at level two or three.　　And now, the State for manufacturing enterprises to subsidize the production of one or two products, this part of the product will become the mainstream of the consumer market, then the three-grade product market contraction may be inevitable, the level threshold of two will be a good thing for the benefit of the country. Observation