The website of the Enterprise site article editing manual

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Write at the beginning:

For the enterprise station, the content of the site is an indispensable component, in view of the boring characteristics of the content of the Enterprise website, as the author and other colleagues in charge of the content editing of the website every day is "deeply hurt", then every day to write an article on a corporate website is really so difficult?

Write every day, do not write it out? Just do not know how to write the Enterprise website article of the students, the following content may be able to solve your sad, good do not say, step into the business!

Read Note: Currently for the author of the company's Web site, suitable for the new editor's Friends reading learning ideas and methods.

One: Content scope, source, writing intention

1 Content Range:

Around the site theme, products, core keywords, company dynamics, etc., can not be separated from the site theme.

2 Content Source:

Product evaluation, use, installation, technology, life inspiration, 10 content in the least to have 7~8 article can bring traffic, can not contribute to the flow of the article basic worthless, and its own enterprise station article reading very few people. (How to write an article that can get traffic, we'll talk about it below).

3) Writing Intent:

Know what to write about, then write the purpose of this article, as I write this editorial manual content are intended, is to contribute or to help new colleagues are a writing intent. But the enterprise station writes the article merely is for the daily renewal, enhances the keyword rank to obtain the flow and so on.

Ii. some notes on the composition of the content

1 title: Not too long can not be too short, the recommendation of 18 words, long not included, short of the same. The title is very important, the title is the first step of writing, see the title to let the reader know its main content. Remember to incorporate the keywords into each title.

2 opening: A good beginning is half the success, the initial attraction is the soft writing skill, the daily our Enterprise website article may not need to be so, after all, the enterprise website is boring, the first paragraph remembers can naturally appear a key word and the title text, this also can guarantee the article not to digress, does not have the search engine fraud suspicion.

3 in the middle: write stories around the title, can naturally appear 1~3 keyword and is the anchor text (what is the anchor text below speak)

4 Paragraph: Content segmentation is a paragraph, feeling to write a passage or the content too much so we can enter a paragraph, an article if it is 500 words, can be divided into 1~4 paragraphs.

5 End: The article is about to end is not let the reader go? The end can also naturally appear a keyword anchor text, linked pictures and other related recommendations, can effectively increase the site PV reduce the bounce rate, improve the site viscosity and the world rankings.

6) Words: Strictly speaking, the article words more than 500 words to calculate an article, because there is no 500 words content is not written

Content, also take into account the page differences in the number of words required 500~1000 Word. (What is the page variance below the annotation)

7 pictures: Optional, illustrated content more attractive, size: 600*386 500K inside the picture for the current search engine spiders It knows this img is a picture but do not understand what the map, then you need to Tuiga ait tags (ait tag below have detailed description)

8) Link: text links, hyperlinks, anchor text, can pass the most weight for anchor text, anchor text is a clickable text, source code:< a href= "page URL" > here Write Text </A, visualization: here to write text (click to browse), Text links cannot be clicked and hyperlinks are clickable.

9 Property Label:

Title: article writing is not commonly used, but the picture added Alt case and add a title, such as:< img alt= "Tell others what this picture is the picture of the general" title= "tell others what is this map named General" src= "Picture Address" >

ALT: This is the picture hint, the picture does not exist does not have the load to see the AIT annotation text, tells the other people and the spider is what picture, the writing < the IMG alt= "tells the other people this is what picture is named General" src= "Picture Address" >

H:h label articles are not commonly used, divided into H1-h6, the title of the general theme of the default is the H1, the label about the next only title. Writing < h1 > Text </h1 >

B: This is bold, and fervent, the role: emphasis on the role, if it is H4 the following label that is not as good as the B bold, an article can appear 1~3 times, the first bold can add a link to optimize the role of the keyword.

Nofollow: This is almost no, we can ignore, the author 100 articles will be used once, so you introduce the role: Tell spiders do not track this link, so that it can crawl other more effective content. Categories: links, meta tags.

Warm tip: Write the article keyword when remember to use the English half-width comma, such as ",".

Three: examples and articles included

1 The article gives an example to illustrate:

The following "staff dormitory with water heaters" and "air water heater" as the key word, this article is not special writing, on the author habitual ordinary articles, keyword without piling up, the natural appearance of the beginning of the end.

Title: Staff dormitory with water heaters to choose the benefits of air heater

Description: What is the use of the water heater for the employee dormitory of factory enterprise? Electric water heater or boiler or gas? The power consumption is more troublesome to the boss than the unsafe, so everyone should know that the electricity charge in the factory area is higher than that of the ordinary residential district. In a year like this, if the use of a lot of this for some small and medium-sized factories is also a small expenditure. But since the air can be the water heater came out of China that moment, the staff dormitory with water heater changes to come!

Keywords: staff quarters with water heaters, air heaters

Writing intent: Get "staff dormitory water heater" search rankings.

Word: 660 word contains the title

View Original: http://www.tianming360.com/news/tm_news/show_884.html

This article reviews:

Title: Variable More "staff dormitory with water heaters to choose the benefits of air heaters," added a space easier to remember the title to understand the meaning of the content, segmentation keywords.

Middle: Naturally appeared anchor text keyword, passed.

End: Finally recommended the relevant content "dormitory" project case, can add a picture easier to get click.

Other: The presence of telephone and other content, a little advertising suspicion, non-customer readers easily objectionable.

Value: Achieve the intention of writing "get ranked" purpose (natural five bidding daily for 6), the following figure;

Staff dormitory with water heaters (for the convenience of screenshots, so the link to be promoted disappear after the screenshot you can go to search for changes to see, the current ranking may have changed)

Baidu Search This article shows the following:

Search by Title:

Search by article URL:

The search results above tell us that the description does not directly display search results, but rather matches search terms. Keyword Description We write useless, search engine crawl itself will judge, but also does not mean that there is no need to write keyword description, to write.

The source code for this article is as follows:

These naked eyes, right-see source code visible, as long as the background input text can automatically display the above content.

2) about the articles included

Content originality:

Original content for search engine spiders is human blood, without it, spiders will die no doubt, well, the topic of the exaggerated description will not say, anyway, please respect the achievements of others, you do not copy me I do not copy you, but the current Chinese internet plagiarism wind is very ferocious!

Code simplification:

However, a lot of bold, add color, add fonts can guarantee the simplicity of the article content source code, conducive to inclusion, but such as announcements, contact details such as the need to be eye-catching place eye-catching is no harm.

Page differentiation:

Divides into the station and the outside station difference, the station maintains each page difference to be necessary, because the site each page header, resulting in a high page similarity, this will be the original content of the support, original is to ensure that the difference between the station effective way, the current title can also be novel point, write before to see if there are similar included.

Update Frequency:

Periodically update the content of the article regularly, the spider's visit will have a habit, it will know that this time period you will give it to eat, it eat happy and every day there are timely food, search engine spiders do not love your site is difficult. Seconds, quick collection, daily snapshots are not legends.

Included Summary:

The above 4 points comprehensive: an article to be included and fast spiders crawl to inseparable from the content of the original, content uniqueness, content code concise, content update stability.

Article value and availability of traffic

On the value of the article

Are the articles written to be of value or value?

Flow value: The article has done a keyword and has been included and get a good ranking, then will generate traffic.

Marketing Value: The article has "the advertisement", can have the opportunity to obtain the transformation, wins the customer to write the article to have the marketing value.

Audience value: Focus on the technical category, popular science and other content, to read can benefit or solve other people's problems.

Personal value: It is the value of learning and professional ability for the individual to write the article carefully.

How do you write articles that get traffic?

Did not want to write this content, but the above has been explained below will be mentioned, as never deceive readers, or simply introduce their own experience in this area.

Search keywords:

1 Peer: Find a peer is a very fast and accurate method, all the same product types, are looking for the same customer's corporate web site is the peer we are looking for, how to find them believe that everyone knows. The author's approach is that the peer access to traffic in the article or other internal pages can be seen in the competition, the competition is not very large are available with a brilliant article instead. The premise is to collect a good peer site can get the flow of keywords, webmaster tools can be quickly obtained.

2 Other: What Baidu Index, Google Trends, search recommendations, related search, search Drop-down box tips ... Other third-party software that can be used to collect keywords is also available.

Organize keywords:

With the key words need to be sorted out, need to update, need to adjust, it seems that the trouble is simple, but it is not suitable for their own enterprise site key word out, useful keywords to do a classification it is difficult to know which keyword is the most important, most valuable. Can be the entire ABC level.

How do I organize keywords? This is not detailed, we suggest that you can use a third party to export the form, that clear format, as long as they can easily find the resolution can be.

Keyword usage:

Well, hand has mastered a large number of access to the key words, light mastery is not, we have to learn to use up, in fact, the method is also very simple, it is simply to say that the keyword extension to write an article can be accomplished!

For example: If you have obtained the keyword "Factory hot water Project", we can do dozens of headings around that keyword, can't we? How long does the factory hot water Project Finish "" which company in Dongguan will do the factory hot Water Project "" which company makes the factory hot water Project more Specialized "" How much does the factory hot water Project cost? " Believe that the author, this keyword can be listed in the article title less than 30.

More of the use of the method is not published.

If you have such writing habits, then the company's Web site traffic promotion is very important, if it is accurate flow, then the company can be listed (to increase the flow of an exaggerated way to write do not blame). Do not doubt this method is useless, the author has such a company website traffic gradually improve.

Written at the end:

The article is the enterprise website essential content, writes more or is fine to write all may, 2 days Update 1 Baidu search engine also does not K station, but the present enterprise station is difficult to do Ningquewulan. The above content can be more detailed, but for each colleague can quickly cognition that is simplistic, the editorial is very simple, as a primary school writing general, habits, mentality, thinking are very important.

The above content is the author to the station article Editor's summary, intends to write "the station article edits the Handbook" also is one of the tasks which the company gives, this article knowledge to just enters this line the new schoolmate still has the directive significance. The author Ye Weiqing Talents also let peer veteran laughed, hope to get your amendment and supplement. Next share "Corporate Web site Product Editor Handbook", thank you for your reading.

Original source of content: Ye Weiqing If you need to reprint, please contact email yeweiqingdeboke@163.com