The website operator must analyze the data to understand the user's needs

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The internet in the 2013 has been in the dragon period, whether it is the competition of Internet enterprises, or a small station to exceed their opponents to do the efforts, we found more and more fierce competition, the elimination of more and more. For most of the site operators, may be just a coincidence of you into the industry, we may not understand the operation of the site, do not know how to promote, do not know how to profit. The Guardian wants to say, you can not understand these, but you have to understand the analysis of data to understand the needs of users.

No matter what the site, the most fundamental or users. So many friends said, who has the user who can better development, can make more profit. So for the site operators, how many people to really understand the needs of users? Believe for most webmaster friends, in the early days of the site we really think of the user Service, help more users to solve the problem, of course, certainly have their own selfish: profit. However, why do not pay the high flow of their efforts. (Most people think the site has traffic is popular) The reason is very simple, you do not really understand your users.

One: Use the website statistic tool to analyze your user.

For the site operators, believe that most people have installed statistical tools, but really how many people to analyze their own site statistics. There are even a lot of people who don't know what data to look at. Even if you look at the data, we are looking at the number of IP, PV how much. Does this view make sense? For statistical tools, we should at least look at the following aspects: User search words, access to pages, visited pages, user groups, bounce rate, stay time, conversion rate, only really to see and understand the needs of users, this can better provide services. Of course, Webmaster Statistics tool is just a more commonly used analysis tools, we can also be based on the site's user activity, the fundamental site of the official QQ group users of the topic to better determine their own site users real needs.

Second: What the user really needs content.

We analyze the users through statistical tools, and will certainly understand what their website users are interested in and what they prefer, from where we may really understand the needs of users. Today and stand a row of chat, also talked about the needs of users, take for now, we do more webmaster site, access to webmaster site users is basically three requirements: questions and answers, promotion and profitability. In fact, the purpose of everyone into the Webmaster forum is so simple, they want to know my site snapshots do not update how to do, my site did not rank how to do, although not necessarily can get the answer, but we have been looking for these answers. There are also a number of people they are to promote their own products, promote their own website. For these people, the ultimate goal is to do a good job of the site, in order to more exposure to their own website, in order to profit. So as a website operator (webmaster), we should really analyze the needs of users to understand what they need.

Three: What content can we provide to the user?

In many times we all know to analyze users, to analyze the site's data, but also understand the needs of users, but really do few people. This is also a lot of reasons. For example, a user asked me if the snapshot of my site does not update how to do? You may be saying that you go to send original content, to do high-quality outside the chain. It's just a mechanical answer, and everybody knows, but how do you really do it? Few people can answer. In this case, it is clear that we know that users have this demand, they may be able to solve the needs of users, but we do not disdain to meet the needs of users. Another situation is the user's needs, we can not meet. For example, the Guardian has been doing is the role of network marketing, for website optimization, I will only provide customers with diagnostic optimization proposals, I do not want to spend this time to operate, which is that we can not provide services. For the site operators is also the same, we have to do is to understand what they can provide users, if even they can provide nothing to say, then that is simply not recognize their own, and how to serve users, how to condense users, how to profit?

People's biggest weakness is the demand, the user needs to understand knowledge, the demand we provide services. And we need to be profitable, so to share knowledge and to provide services. As a website operator, the real from your user needs to start, do not forget their own site to establish the original intention: to serve users. A lot of webmaster friends only think of traffic, just think I will have how many users, but we can not meet the needs of users, then your site still have value? If we meet the needs of users, users will create value for our site, because they will form communication, will interact. As a website operator, webmaster or network marketers, even SEO workers, you understand?

This article Guardian Kun writing, comes from http://yuankun0105.com/exchanges together, the common progress!