The wholesale market should be challenged by the electric dealer, and the change is taking place

　Guangdong Province has more than 7,000 professional wholesale markets, is the Pearl River Delta "World Factory" in the heyday of the main commodity distribution channels. However, when this traditional channel is confronted with the impact of E-commerce, it begins to show a downward trend, coupled with rising property rentals and manpower costs, which is more important than the channel.

Change is taking place. March 24, many professional wholesale market leaders came to the 2014 (Guangzhou) International Electronic Commerce Fair to find the answer: How to deal with the challenges of the electrical business?

Shanghai Commercial Network Technology Co., Ltd. Vice President Cai Peng warned that the professional market, to light the transformation of the upgrade, the transformation will not succeed to become a "monster", and upgrade can play "monster". At present, although the professional market based on their own resources and genetic differences, the choice of transformation and upgrade paths are different, but the common direction are aimed at the role of the new integrated service provider.

The line extends to each other

"We began to do E-commerce in 2002 years, to today or new recruits, is currently planning the fifth revision, can be said to have been doing, but has not found a more appropriate path." "said this is Guangzhou South Days Resource Procurement Co., Ltd. Deputy general manager Wang Ailiang, he is for his hotel supplies wholesale market transformation direction worry.

The company manages the South Day Hotel supplies wholesale market, is China's first and now the largest hotel supplies wholesale market, the annual turnover of 5 billion yuan. Wang Ailiang's view is that now the power of E-commerce is growing, if as a professional market management, can not adapt to new changes to meet the new needs of businesses, the decline is almost inevitable. At first, he believed that the professional market of suppliers, buyers and developers as a platform for the resources to find a symbiotic network of value, whether the traditional wholesale or online procurement, everyone as a good role can be, but along this direction did not succeed.

For doing E-commerce in 12 still did not find a clear direction, Wang Ailiang that the biggest problem is the lack of electrical quotient of the gene. The specialty market is characterized by price differentials and opaque information, which forms a professional market. But the internet advocates the world is flat, do is to put the professional market this wall down. Therefore, he believes that the next point is the need to break the Bureau, no longer their own to do, but a combination of some electric dealers, service providers, platform business, modern logistics and other common to do. The final direction, Wang Ailiang, is "integration", that is, the integration of domestic and foreign trade market, traditional professional market and modern service industry integration. Relying on the professional market, the development of E-commerce modern logistics, the formation of the fifth generation of professional market, and finally the South-day market throughout the electric platform to create an industry comprehensive service platform.

South Day Hotel Supplies Wholesale market is a typical representative of the traditional professional market, its transformation direction is from the traditional professional market that collects "government rent" to include the electronic commerce, the modern logistics, the trans-boundary electricity dealer and so on the transformation, but some on-line wholesale market, has placed the emphasis to the line to extend.

Cool has to pick up the net is from the line to extend below the typical. The website of the entity company Guangzhou Clothing Cool Network Technology Co., Ltd. founder Populus Euphratica, said, "Online prices are too confusing, we put the customer group positioning in the physical clothing store can not mass cargo, through the exclusive cargo channels to ensure that the physical store sales of the style line is not, or at least no price reference. "But this model of the shortcomings of the same as online shopping, the fabric of clothing, texture and so can not experience."

Therefore, Populus Euphratica is currently in Guangzhou to establish a physical display center, which is also leased to brand enterprises or suppliers, but the focus is not in the store deal, but in the reception to order the entity owner. They once a year to two times, after seeing all the styles of clothing, can be at any time of the year online under the single cargo. In this way, as with the traditional wholesale channels, can also cut off a lot of intermediate links, the suppliers and entities store operators bring greater profit margins.

Light transformation, heavy upgrade

Similar to Wang Ailiang's point of view, Zhou Jian, managing director of automotive supplies, e-store, has also seen the impact of information from asymmetric to professional markets. He believes that the traditional wholesale market does not transition will not immediately die, just live uncomfortable. His car market, from 2008 to 2012 during the five-year period, the industry's exhibition of high-speed development, the average annual reach of 30% to 50%. In 2012 years, the development of the exhibition is basically the top, the root of the industry is the information from the beginning of symmetry into symmetry.

Zhou Jian said that in the former wholesale market shops are more than the former shop after the factory model to the wholesale, often this one shop can create 90% of the company's profits. But the current situation is that the shops in the former shops have also started to retail, which is the precursor to decline. Therefore, the car goods e Library to go to the South Day wholesale market and cool have to take the line in the middle of the network, using the online platform to integrate offline entity car stores, break the industry's regional restrictions, to build a broader sales channels.

For the transformation of the wholesale market, Cai Peng, vice president of Shanghai Business School, suggested a lot of people are talking about transformation and upgrading, but the transformation and upgrade do not run, "especially the transformation, transformation turned bad, you became a monster, but the upgrade of good you may have the ability to fight monsters, so would rather go to think more about the upgrade of things." ”

Cai Peng that the wholesale market in the face of E-commerce, do not stress must be turned into an internet market. For the traditional enterprises, whether there is no wholesale market, there is no Alibaba, Amazon, business like doing online. In fact, the change is only the way consumers look for goods and shopping, the consumption path has changed, so the original shipping channels will change. "From this point of view, there is no need to do what mode, to do is to comply with the trend." "He believes that in the face of E-commerce and mobile internet impact, all the wholesale market to do is not to become the line under the top-take-all super sales platform, but first from the offline service platform to a dedicated business to provide a full channel E-commerce online service platform.

"Now there are so many platforms on the line, the cat, Amazon, Jingdong, and so on, why is it possible to succeed in an area where you have no advantage (online)?" Cai Peng points out. Therefore, he believes that in the short term any one of the wholesale market has no chance to quickly become an online sales platform, but there is a chance to become a service to the original business of the entire channel E-commerce service platform. As a result of the current services of E-commerce Third-party companies have been very perfect, including technical services, operating services, logistics warehousing services, supply chain financial services. The current wholesale market operators, the integration of these services, to find their own positioning, to do things will become relatively simple.