The World Cup boom has sparked a wave of cross-border ambitions for electric dealers

Absrtact: The World Cup craze not only provides the marketing gimmick for the electric dealer, but also stimulates the electric quotient big man's cross-border ambition. In Ali announced a stake in Evergrande, Suning married Barcelona, and a section of electric quotient and football between the marriage is unfolding. Dalian Aerbin Club general manager Chang

The World Cup boom has not only provided marketers with marketing gimmicks, but has also stimulated the cross-border ambitions of electric dealers. In Ali announced a stake in Evergrande, Suning married Barcelona, and a section of electric quotient and football between the marriage is unfolding. Dalian Aerbin Club general manager Shang recently to the media, is with a well-known domestic electric business enterprises to negotiate. According to volume, Jing-dong, Suning, Gome are "suspected". In the industry, Jing Dong has been with the strategic cooperation, Suning has just chosen the Barcelona brand level of cooperation, gome online or the most likely candidate.

A few days ago, the news that a domestic "industry leader" electric Enterprises and Dalian Aerbin Club in Dalian for a deep discussion, and to Aerbin issued a make its chairman Zhao Mingyang difficult to refuse the offer. Subsequently, Shang confirmed the news to the media, but refused to disclose the name of the company, and said that the other party is in good faith, negotiations should soon have results. It is understood that Dalian Aerbin Club from the beginning of last season has entered a difficult period of operation, the club has defaulted on the players 11 months wages and bonuses. A sports practitioner believes that for the beleaguered Dalian Aerbin, it is also a good thing for companies to take over. Shang also said, "to ensure that survival is already the first." However, the specific mode of cooperation remains uncertain. "The main transfer, each of the shares or sponsorship of several models exist." ”

Dalian Aerbin in the eyes of this "with sincerity to" the well-known electric business enterprise instantly become the focus. However, Beijing East, Gome, Suning yesterday denied. An analysis of the electrical business industry, Beijing East 2010 has sponsored the Premier League, the two signed a five-year strategic cooperation agreement last year. And now it's on the market and there are other places that need more money. In addition, Jing Dong founder Liu also said, only care about E-commerce and finance. As for another "hot person" Su Ning's feasibility, Su Ning on the Beijing business newspaper reporter replied that "No heard of such things." When Suning married the Barcelona club, Suning insiders have told the Beijing Business newspaper reporter, and Barcelona cooperation, more is the company in the foreign brand promotion consideration, compared to domestic film and television stars, the image of the football star more positive and positive, and no limitations, will not be fixed by consumers to think of a category. At that time, the above people gave a direct negative answer to the movement of the capital level in football.

To sum up, in line with the rumors of well-known electric business enterprises, it seems only a gome. In the electrical industry, the United States, although not part of the first echelon of the electric business, but in the previous electric business war has been fighting high-spirited. Data show that, following last year's losses, Gome in the first quarter of this year than store sales revenue growth is expected to exceed 8%, comprehensive gross margin is expected to exceed 18%, profitability continues to improve. In Ali, Suning, jingdong to varying degrees in the football, good pursuit of Gome will not lag behind peers. At the same time, Aerbin is in dire straits and is likely to sell cheaply. Previously, Gome online to see the introduction of the "Old Liu Special", then created a "Lao special" counterattack.

The combination of electric business and football by the capital market bullish, in Suning revealed will hand Barcelona, into the football industry, Suningyun shares will show a strong pull up trend. For the enthusiasm of the electric business enterprise to the football, senior sports media person Yeqiang thinks, the electric dealer needs the on-line promotion resources, but the soccer in China has the most widespread social influence, has attracted the massive crowd, "in the short time, the public situation, can get tens of thousands of people's attention only the football".